Tuesday, August 31, 2010

SearchDay: Eyetracking - Are all Results on Search Engines Equal?

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SearchEngineWatch.com
SearchDay August 31, 2010
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Today's Top Stories
SEW Expert - Dominik Johnson Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers.
Dominik Johnson  |  Full story  |  Print version

Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. ...
Jonathan Allen  |  Full story  |  Aug 31, 2010

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More from SEW's Team of Experts
SES Chicago 2010, October 18-22

SEW Expert - Adam Audette How Do You Find High-quality SEO Services?
A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs.
Adam Audette  |  Full story  |  Print version

SEW Expert - Jennifer Van Iderstyne Re-Thinking Relevance in Link Building
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance.
Jennifer Van Iderstyne  |  Full story  |  Print version

SEW Expert - John Greer SEO, Meet Server. Server, Meet SEO.
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
John Greer  |  Full story  |  Print version

Ad Networks and Exchanges Commit to Self-Certification by the IAB
One of the events that was part of Connected Marketing Week was a one-day forum on the "Future of Display: Ad Networks and Exchanges," which was co-programmed by the IAB Networks and Exchanges committee. Jamie O'Donnell of SEO-PR interviewed Jay Sears, General Manager ...
Greg Jarboe  |  Full story  |  Aug 31, 2010

Googlebeat: Search Trend Based News Channel on Youtube
Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google Insights for Search and Year-end Zeitgeist to a wider audience. This strategy is of passing interest as it seems that Google is squarely positioning itself as ...
Jonathan Allen  |  Full story  |  Aug 31, 2010

Bing for Mobile App On Android
Today, Bing announced the Bing for Mobile Android App. Significantly, Bing also announced that Verizon will launch new Android devices pre-loaded with the Bing for Mobile app over the coming months. Here's what you can do with the Bing for Mobile Android App: ...
Jonathan Allen  |  Full story  |  Aug 31, 2010

Brent Payne of Tribune Shares Some Social Media Link Building Tips
Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during the News Search Optimization session. You had to be there to get the details, but I interviewed Payne about ...
Greg Jarboe  |  Full story  |  Aug 31, 2010

Call Phones From Gmail
Google Voice launched a 'call phones' feature this month that works within your Gmail account. Not much to say about it, except that it could make Google Apps for Business an even more attractive proposition, as they are offering international call rates (computer to phone) starting at 2 cents a ...
Jonathan Allen  |  Full story  |  Aug 31, 2010

SES Chicago 2010 is Being Held in October!?!
Now, I've known for months that SES Chicago 2010 was being moved from it's traditional slot in December to October this year, but I was surprised at SES San Francisco last week to hear an industry veteran blurt out, "SES Chicago is being held in October!?!" ...
Greg Jarboe  |  Full story  |  Aug 31, 2010

Today's Forum Posts
Google Page Formula
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Join the discussion  |  Aug 31, 2010

ALT and TITLE as descriptive elements
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Join the discussion  |  Aug 31, 2010

Google and Duplicate Content?
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Join the discussion  |  Aug 30, 2010

New Google software nagging me
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects.
Join the discussion  |  Aug 30, 2010

Search News Around The Web
SocialDeck Announces Acquisition by Google - WebProNews
MySpace Said to Extend Google Ad Deal by One Month - BusinessWeek
Email overload? Try Priority Inbox - Gmail Blog
Gmail promo for Priority Inbox creeps out Chrome users - Computerworld
A quick note on next steps for Google Wave - Google Wave Blog
Collaborative highlighting in documents - Google Docs Blog
Fullscreen and more! - Google Reader Blog
Take Action with Google PowerMeter's new personalized recommendations - Google.org Blog
SEM Basics
Asking the Right Questions - ClickZ
Search Engine Optimization
How To Make Your Homepage More Dynamic - Michael Gray
40 Title Tag SEO for Google Ranking Factors & Optimization Techniques + Resources - SEOptimise
5 Ways Clients Trip Up Their Own SEO - SEO.com
How Google Cost Me $4 Million - Inc.
Search Advertising
Online publishers: growing the display advertising pie - Official Google Blog
AdSense email preferences: Get the most from your account and from Google - Inside AdSense Blog
Yahoo Paid Search Transition to Microsoft adCenter On Track - adCenter Blog
Advertisers, Begin Your Account Transitions - Yahoo Search Marketing Blog
Analytics & ROI
Google Launches Stats for Blogger - WebProNews
Reinvigorate.net Offers Powerful Real-Time Analytics, HeatMaps, And A Touch Of Creepy - TechCrunch
Social Media Marketing
Pay Per Fan: What Big Brands Are Paying For Facebook Fans - Search Engine Journal
10 Top Facebook Pages and Why They're Successful - Social Media Examiner
Google Social Search Mixing Up Twitter Usernames & Twitter IDs? - Search Engine Roundtable
A Redd Monday: Reddit Profits from Digg Revolt - ReadWriteWeb
If You've Got Social Media Fatigue, UR DOIN IT WRONG - TechCrunch
MySpace Launches Facebook Status Update Syncing - Mashable
Link Building
Overlooked Linkbait: The Value of Widgets, Quizzes, and Other Interactive Content - BlueGlass
Local & Mobile Search
Yahoo Expands Local Ad Partnership With Directory Publisher Dex One - paidContent
Report: Be Mobile or Be Dust - Advertising Age
Introducing our new YouTube channel for Google Mobile - Google Mobile Blog
Batch Geocoding And Batch Reverse-Geocoding With Bing Maps - Bing Maps Blog
Yahoo Scores a Touchdown With Mobile 2010 Fantasy Football - Yahoo Mobile Blog
SMB Search Marketing
Adding Businesses To Google Maps / Places Fails In Internet Explorer - Search Engine Roundtable
International Search
Google and Skype could be hit by India data curbs - BBC News
Yahoo Japan, Google expanding video offerings: Nikkei - Reuters
Yahoo To Lose Major Ad Deal In South Korea - WebProNews
Webcasts Top Jobs White Papers
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