Search Engine Guide - Nuking Local Competitors A Dirty, Rotten Trick

August 31, 2011 More Ways to Stay Updated:   RSS    Twitter Nuking Local Competitors A Dirty, Rotten Trick by Miriam Ellis Things have just reached a new level of low with the idea of reporting your competitors' businesses as closed. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Site Search Analytics: What Your Customers Want...In Their Own Words by Mike Fleming When people come to your site, it can be really hard to know why they are there.  The truth is the average conversion rate on e-commerce sites is only around 2-3%... and that's on sites that are specifically built to sell stuff. So, what happens to the other 97%? Why were they there? Did they find what they were looking for? If not, why not? Is the content they are looking for even on your site? If so, are they able to find it easily? An SEO Client's Bill of Rights by Stoney deGeyter There can often be confusion between clients and their marketing team as to expectations, due dates, goal measures and even invoicing. While many of these things can be, should be and are handled in the service contract, not everyone reads the fine print. So here are some basic guidelines to help SEOs and their clients realize what they have a right to in their SEO campaign. You're Not an SEO Unless You Read This Post by Stoney deGeyter There are hundreds of "parts" that can play a role in an effective optimization campaign. Google looks at more than 200 "signals" alone, each with varying degrees of value and necessity. Most people who start out doing SEO soon realize there is a lot to keep up with, and it's better passed on to more capable hands. Don't Roll It Out Yet! Three Checks Before Your Optimized Site is Ready to Go Live by Stoney deGeyter When you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal! Free Report: 10 Commandments of Profitable AdWords Campaigns Learn from the best, avoid common pitfalls, and get profitable fast. Q&A: With Online Marketing, Should I Start with SEO or PPC? by Stoney deGeyter Got questions about SEO and PPC? We've got answers! Why Your PPC Campaigns are Like the Stock Market and Careful Management of Your 'Portfolio' Matters by Stoney deGeyter In my experience, SEO often translates into better ROI than PPC! But the primary difference is that PPC is far more trackable than SEO. PPC analytics can give you amazing flexibility into your campaigns and insight into your conversions that just isn't available with SEO. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2011 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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SES Chicago Pre-Agenda Expires This Thursday, Sept. 1

	Dear SES Alumni! You are invited to the following event: SES Chicago Conference & Expo EVENT TO BE HELD AT THE FOLLOWING TIME, DATE, AND LOCATION: ATTEND EVENT   Nov 14, 2011 at 8:00 AM to Nov 18, 2011 at 5:00 PM Hyatt Regency 151 E. Wacker Dr Chicago, IL 60601 [EXPIRING] SES Chicago Pre-Agenda rates: Thursday, Sept 1 Discover insight and advice from digital and interactive marketing leaders as SES Chicago brings together the most important voices online to talk about the industry's most pressing developments - everything from the Bing/Yahoo alliance to the next generation of Youtube. Share this event on Facebook, Twitter and LinkedIn. We hope you can make it! - SES Conference & Expo
Sponsored Opportunities e-mail: Sales@SESConference.com phone: +1 646-755-7255 Registration Questions e-mail: Registration@SESConference.com phone: +1 800-955-2719 To unsubscribe or to change your e-mail address: Update Your Profile Incisive Interactive Marketing LLC. 55 Broad Street, 22nd Floor New York, NY 10004

facebook 949 people like this Check out Submit Express Hi, Submit Express is inviting you to join Facebook. Once you join, you'll be able to connect with the Submit Express Page, along with people you care about and other things that interest you. Thanks, Submit Express To sign up for Facebook, follow the link below: http://www.facebook.com/p.php?i=678801456&k=AQDVjLzjq4Fx-nhi2iGRgJV3pXU-poke5LVCWk4VKWu7Hh7L0p9qDu32QGZe2MNU3Ye67HTGM2vk-ReW&r&oid=183950610320 You are receiving this email from Submit Express. Submit Express has sent you this message through Facebook. If you no longer want to receive messages through Facebook, click here. Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303

Build Your Own Training Program With Our New Structure

Modules Now Available To Purchase Individually - See Our New Pricing Structure
	Share This       Interactive Online Marketing Courses ClickZ Academy is delighted to announce that modules can now be purchased individually across our range of online courses – enabling you to build your own training program. Starting from $200, our NEW format and pricing structure allows you to select the specific subject areas in which you would like to become a top performer. All courses are authored by industry experts within a variety of disciplines who share their experiences and best practices to help you build effective marketing campaigns. From social media to email marketing, ClickZ Academy offers courses for marketers at every level and any business type.  FIND OUT MORE Why ClickZ Academy: Complete in your own time and pace to fit in with your work Work can be saved enabling you to stop and continue when you are ready Courses can be accessed anywhere with internet connection The system tracks your progress to help you understand your learning development Interactive exercises throughout the courses plus a final test Receive certification and CPD points to demonstrate your career development and achievement Visit www.clickzacademy.com and explore all your options available in order to build a program that is right for you. We look forward to hearing from you. ClickZ Academy ClickZ Academy Courses are  CPD Certified. Employers are continuously searching for the best talent in social media, to be found upload your Resume to our new fantastic database - click here

Incisive Media Investments Limited 2011, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093 Incisive Media website GO
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SEO.com Webinar: Learn the Secrets of Google’s Local Search

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Webinar: Learn the Secrets of Google’s Local Search

Six months ago Google changed the Local Search algorithm and it’s crucial for your business to learn about it. Google changed the algorithm to combat spam and reward websites that have a strong online presence. Greg Shuey, vice president of client services, will discuss how this change affects your business, and how to increase your website revenue through local search. There are over 10 billion unique Internet searches done each month: 40% of the searches are looking for local companies 5% use the city and/or state name 2% use informal terms, like neighborhoods 0.5% use zip codes Learning how local search works will enable you to gain the strongest possible presence for your business- leading to more website visitors and more customers. Join our webinar to learn how to get more website traffic and convert your website visitors into buyers. Date: Thursday, Aug 25, 2011 Time: 9:00 AM MDT Length: 40 minutes Register for the Webinar Today>>

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SES Chicago 2011 Registration Is Now Open

SES Alumni - Save Up To 30% on SES Chicago Now Through September 1
REGISTER NOW | AGENDA | TRAINING | WORKSHOPS | EXHIBITORS | VENUE
	SAVE UP TO 30% TODAY Offer Expires Sept. 1 Dear SES Subscriber, SES Conference & Expo wanted to make sure you were among the first to know about registration opening for this year's SES Chicago Conference & Expo, taking place at the Hyatt Regency on November 14-18. As not all the details can be released just yet, we wanted to extend our pre-agenda pricing (a savings of up to 30% off on-site price) as a way for you to put your confidence in our content team's ability to build the best program possible. What can you expect at this year's SES Chicago? As the industry ramps up for the holiday season, SES is rolling into town just in time with a focused program and a critical look on the latest ecommerce trends for retailers. Kicking off the conference week will be a keynote presentation by Mikel Chertudi, Senior Director of Marketing, Adobe, on "Guilty Marketers - Wasted & Wishful Multi-Channel Marketing Spend." We will also be covering the biggest developments impacting the online marketing space, helping businesses to traverse what is a quickly developing landscape - including the latest technology launches from Google, Facebook, LinkedIn and more... As SES continues to provide digital marketers the foundational know-how and the latest industry techniques - commitments we are devoted to build upon, we continue to deliver the most relevant and timely information. Key recent developments to the SES Conference Series and its affiliate include: The all new SES Mobile App, introduced at SES San Francisco - now available in the iTune Store and App Marketplace. The newly branded ClickZ Academy, an online certification program an extension of the onsite workshops. We are delighted to invite you back with this limited time offer to experience a new SES Conference & Expo. Bring an open mind and have quick fingers for your netbook or tablet as we equip you with relevant case studies and actionable takeaways. We encourage you as well, to share any suggestions on topics you think to be most compelling or how we can improve your experience with us. We look forward to meeting you at the show! Regards,   Mike Grehan VP, Global Content Incisive Media   Matt McGowan Managing Director, North America Incisive Media REGISTER NOW
Sponsored Opportunities e-mail: Sales@SESConference.com phone: +1 646-755-7255 Registration Questions e-mail: Registration@SESConference.com phone: +1 800-955-2719 To unsubscribe or to change your e-mail address: Update Your Profile Incisive Interactive Marketing LLC. 55 Broad Street, 22nd Floor New York, NY 10004

Enhance Your Email Strategy

Email Strategy; authored by Jeanne Jennings
	Share This         CPD Accredited Certified Courses; Tailored for Online Marketers ClickZ Academy is delighted to present 7 Email Strategy modules to help online marketers maximize their email efforts: Compliant Email; understand the laws relating to email marketing Getting to the Inbox; explore all aspects which affect deliverability Email Format; appreciate the standards and best practices in email format Email ROI; learn how to track and report how people are interacting with your email Building your Data List; discover key methods available for developing your email data list Sending Strategy; know the four different formats available in which to program your emails and the advantages of each Email Strategy; understand how email strategy can help meet your marketing objectives through lead generation and much more This exclusive online course has been written by Jeanne Jennings, Consultant, Email Marketing Strategy, who shares her experience and best practices for effective email marketing campaigns. Find out more about this course today. Each module includes interactive exercises, animations and videos with audio. The flexibility of the system allows you to stop and continue where you last left off, revisit content you are not familiar with and records your results so you can track your own progress. At the end of the course, you will receive a certificate once the assessment has been completed successfully. All this can be achieved anywhere you have internet access and in your own time; fitting in with your workload. The ClickZ Academy course selection also includes: Online Marketing Foundation Search Engine Optimization Paid Search Strategies Social Media For more information on ClickZ Academy online courses, please visit www.clickzacademy.com/elearning. Alternatively, contact Rubie Romanay on +44 (0)20 7004 7421 or via rubie.romanay@incisivemedia.com. ClickZ Academy ClickZ Academy Courses are  CPD Certified. Employers are continuously searching for the best talent in social media, to be found upload your Resume to our new fantastic database - click here

Incisive Media Investments Limited 2011, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093 Incisive Media website GO
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Why Take Our Social Media Course

ClickZ Academy; Building Effective Interactive Marketing Programs
	Share This         CPD Accredited Certified Courses; Tailored for Online Marketers By using social media correctly you can engage your audience in new ways, be more personable, develop new connections and maintain the ones you have. But how do you achieve this and get the best out of social media? ClickZ Academy offers a number of specialized online certified marketing courses including Social Media. Consisting of 11 modules, this exclusive social media course will tell you exactly how tools can be used to help grow your business. Complete the activity below taken from our 'Why Use Social Media' module to test your knowledge on understanding your target audience: Find out more information on each of the social media modules here. Each module includes interactive exercises/animations, videos with audio and allows you to take a test at the end. When completed successfully, you will receive a certificate. All this can be achieved at your desk and in your own time. ClickZ Academy's selection of courses also includes Online Marketing Foundation, Search Engine Optimization, Paid Search Strategies and Email Strategy. For more information on ClickZ Academy online courses, please visit www.clickzacademy.com/elearning. Alternatively, contact Rubie Romanay on +44 (0)20 7004 7421 or via rubie.romanay@incisivemedia.com. ClickZ Academy ClickZ Academy Courses are  CPD Certified. Employers are continuously searching for the best talent in social media, to be found upload your Resume to our new fantastic database - click here

Incisive Media Investments Limited 2011, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093 Incisive Media website GO
Data Protection	Incisive Media are contacting you at the following address - adisakseo@gmail.com If you prefer not to receive this email, please unsubscribe
Mail filter	If your ISP filters incoming email, please add the following domain to your list of approved senders to make sure you receive the email alerts and newsletters to which you may be subscribed; @incisive-media.msgfocus.com
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