Search Engine Guide - How Competitors Dodge the Bad Link Slap

November 30, 2012 More Ways to Stay Updated: RSS Twitter Why Aren't My Competitors In Trouble for Their "Bad" Links? by Nick Stamoulis Unless you've been living under a rock for the last year you've undoubtedly heard more about the Google Penguin update than you ever wanted to and how it was designed to target sites that were guilty of web spam tactics and those that had shoddy link profiles. But I've heard from more than one client and numerous prospects over the last year that their competition (who they felt was in flagrant violation of the Google Webmaster Guidelines) wasn't getting whacked by Penguin at all. Why were some sites getting away with having bad links and others were getting caught?... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Hey, marketers: What if there was no Google? by Mike Moran I once attended a talk entitled, "What if there was no Google?" The presenter worked through a number of different alternatives for how to cope with a marketing program where you could not put any of your spending in Google's pocket--you just drew a line through that Google row in your spreadsheet. The speaker made a lot of good points and really helped the audience. But I want to take the question that he asked and think about it a different way. What if there were no search engines?... Investing in a Pre-Existing Domain? Be Sure to Look Under the Hood! by Nick Stamoulis I've spoken with several site owners over the years that purchased a pre-existing domain they thought was a "sure thing" only to have it bite them in the you-know-what shortly thereafter. If you are thinking about buying a pre-existing domain (either taking over the brand completely or leveraging the SEO value of that site in some other way) there are a few things you need to double check before signing on the dotted line.... Translators aren't search experts by Mike Moran I run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they need to translate into local languages, they throw open the doors to the country Web sites, and hear the sound of...crickets. What went wrong? They carefully optimized their original Web site for search and they hired capable translators to convert them to other languages. But they missed an important step.... Your Biggest Mistake in Measuring Social Media Success by Mike Fleming You think social media is a channel that it's not, because you want it to be. All those people right there for the taking with all their interests laid out for you in their profiles. All that talk that lets you know what they're thinking. It seems like the perfect place to make perfect customer matches. But, it's not. At least not initially.... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Enterprise SEO for the Small-to-Medium Business by Stoney deGeyter Every once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on Google. And then the bomb drops - their budget is a whopping $500! Whenever I come across these people who want so much for so little I want to wave my magic wand, click my heals together and rub the magic lamp sitting on my desk so that I can wish for an intravenous injection of whatever kool-aid they've been drinking. Should I hire a ghost writer for my blog? by Mike Moran Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company's blog off the ground.... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2012 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Where is digital marketing heading in 2013? Find out at SES New York

Mobile Version  |  Online Version NEW YORK | MARCH 25-28 www.sesnewyork.com

Dear SES Subscriber, Registration for SES New York 2013 is now open and if you book now you can save up to $1000* As you know, 2012 has been a crucial year of changes in the digital marketing landscape. Big Data came onto the scene, along with new social networks like Pinterest, which provided new challenges and opportunities for marketers. SES New York is the ONLY place that gathers the brightest and most insightful marketing minds of the industry. But what makes us truly different from the other conferences out there? The fact that the SES crowd is a community with compelling presences and voices. So, we shape our content that directly reflects this peer feedback. Topics to be covered will focus on e-Commerce, web analytics, display advertising, and big data. Plus, dive into new developments in areas of paid search, local search, link building, video advertising, web analytics, SEO, social media, email marketing, mobile marketing, and much more. REGISTER NOW THROUGH DEC 13 & SAVE UP TO $1000* Want to bring your whole team? Check out our group rates. We can't think of a better way to start off the New Year by having you join our community. So let's get set for an exceptional event! We hope to see you in the Big Apple! SES New York Team * applies only to All Access and Platinum passes.       REGISTER NOW & SAVE UP TO $1000* EVENT HOME » EXHIBITORS » VENUE » join our community: GROUP RATES: +1 646-736-1855 | EMAIL REGISTRATION: +1 800-955-2719 | EMAIL SPONSORSHIP: +1 646-755-7255 | EMAIL

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Hurricane Sandy - Incisive Media Update

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Dear Valued Customer, New York City and the tri-state area in general are still reeling from the devastation caused by hurricane Sandy. Slowly but surely, pockets of communities are getting power and communications back. However, some communities are still dealing with the damage in the most basic of conditions. Our thoughts and prayers are with those who have been hit the worst by this catastrophe. The US headquarters of ClickZ.com, SearchEngineWatch.com and SES Conference & Expo is based in lower Manhattan and our office building was closed until today, November 6. Many of our employees have been without power, water and basic essentials, as well as not being able to travel due to public transportation stoppages. That said, they have shown great spirit by sharing resources as best they can, grouping together wherever possible and keeping themselves safe, as well as managing to keep the business running remotely. And for this we thank them enormously. Our publications have continued to generate good, relevant content during this period and plans for our next major conference, SES Chicago are running as per schedule. And although the business is still running from various locations, from home bases to public libraries with internet connections, the team has done a splendid job of maintaining contact and communication with our subscribers and our customers. Phone communication at our office building is still down. But if you need to contact your usual company rep or connection, please use the following emails: Sales:   Elaine Mershon Peter Westerholm Elaine Romeo   elaine.mershon@incisivemedia.com peter.westerholm@incisivemedia.com elaine.romeo@incisivemedia.com   Client Services:   JoAnn Simonelli   joann.simonelli@incisivemedia.com   Operations:   Kim Kiedaisch   kim.kiedaisch@incisivemedia.com And, of course, please feel free to contact me or Mike Grehan directly with any questions at all regarding any area of Incisive Media business in the New York office. Thank you to everyone not impacted by the storm for your thoughtful messages and continued support. Our office team may hail from all over the world, but we're glued together and motivated by the strength of spirit in the great city of New York. Sincerely, Matt McGowan | matthew.mcgowan@incisivemedia.com MD Incisive Media | 646 215 1255 Mike Grehan | mike.grehan@incisivemedia.com Publisher | 347 560 9341

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