 December 12, 2013 More Ways to Stay Updated:  RSS  Twitter
If you are part of the consistent flow of new subscribers who have joined us throughout the year, there are many great articles you may have missed. Because of this, we'll dedicate a couple of issues of the newsletter to gems you may not have seen. Plus, even if you've already seen all of the articles, a little time spent in review is always a good idea.
Merry Christmas!
by Jennifer Cario Study after study after study shows us that people are directly (and highly) influenced by their friends and family. In fact, Neilsen released numbers last year that showed 92% of people trust recommendations from friends and family above ALL ELSE when making purchase decisions. Anyone want to wager a guess on where most people are doing that interacting and getting those recommendations?
by Nick Stamoulis I think a lot of site owners are leaving valuable SEO and brand building opportunities on the table because they are still looking at a link as just a link, but in reality the right link can be worth so much more.
by Stoney deGeyter SEO is much bigger than content or links. It's more than blogging, keyword research or fixing website problems. All of those are things that SEO does, but none of that explains why you need SEO. You may need all those services, but here's why you need SEO.
by Jayson DeMers Creating a blog for a business is part of an overall content marketing strategy that simultaneously builds credibility, increases exposure and traffic, and increases conversion rates. But for your efforts to pay off, your blog content has to reach your intended audience. Here are some proven ways to get the most out of each blog post and fully enjoy the benefits of blogging.
by Mike Moran We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we've ever seen before. And, to some extent, that's true. But if you are a veteran of electronic or even paper newsletters, I'll excuse you for not being so bowled over. You've been doing this for years and you know how it's done. One of the things you know is that coming up with fresh content takes work, and one of your secrets is re-publishing content originally published elsewhere. But should you do that on your blog?
by Brian Dean Last month I attended Distilled's SearchLove conference in Boston. The speaker list was a who's who of SEO pros, like Neil Patel and Rand Fishkin. But there was one speaker I'd never heard of in my life: Abby Covert. The reason I hadn't heard of her? She wasn't in the SEO field. (gasp!) Why would the Distilled team invite someone who didn't have a clue about link building or canonical URLs to an SEO conference? Because she knew something most SEOs don't: how to create a stellar user experience for users.
by Mike Fleming A few years ago, I went ahead and got myself a nice liberal arts education. You know, the kind that's supposed to "prepare you for the real world" by affording you the opportunity to take courses in communications, science, budgeting, psychology, etc. I must say that it's a good thing too, considering I landed in the profession that I did. I was recently working on something and feeling a bit "stretched" out of my comfort zone when I realized just how many hats inbound marketers are called to wear throughout the daily trappings of their careers.
by Chris Warden "Optimization?" "Understanding the Habits of Your Users?" Part Two of Chris Warden's series "Local SEO" will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.
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by Stoney deGeyter Comparing SEOs is sometimes as difficult as comparing beef enchiladas made with a red sauce to chicken enchiladas with a cream sauce. I mean, they are both from the enchilada family and probably pretty tasty, but there can only be one winner!
by Jayson DeMers Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the "new" analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts.
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