 May 16, 2014 More Ways to Stay Updated:  How do you break into SEO?by Mike MoranIf you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don't, because it isn't that easy......
Are You Launching Sinking Websites?by Mike MoranWhen I was in Stockholm, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on display for all to see, with lots of explanations about the way it was built, what life was like back then, and many other interesting facts. But this is not your standard museum of history. Because the story of the Vasa has huge implications on the way we operate in business today, even the way we launch Web sites......  Less Is More When Writing for Landing Pagesby Mike FlemingYes, I know why you include so many words on your marketing landing pages. It's because you really, really, REALLY want your visitors to get it. You want them to understand all that it is you have to offer them and how choosing to do business with you is really going to change their lives. You want to use all of the information you can to persuade them to stick with you, to continue on the journey to being your customer. Problem is--they don't read them. I know you worked hard on it, and I'm sorry.So, what do you do...  Which POS System Is Right For Your Startup Retail Business?by Jayson DeMersOnce you've established your retail business model and you're ready to invest in the necessary equipment to start selling, a point of sale (POS) system will be one of the biggest choices you make. This combination of retail software and hardware will drive your business every day and either limit or maximize your customers' shopping experience. Selecting the best one for your business is crucial. ...  Yeah, But... [My Cousin / Mom / Webmaster / Company X] Does SEO a Lot Cheaperby Stoney deGeyterEveryone likes to bargain shop. We don't like paying "full price" for anything. When we do, and find out later we could have gotten it cheaper somewhere else, it really burns us.... Increasing Site Speed: 8 Often-Overlooked Stepsby Jayson DeMersHow important is your website's speed? When it comes to internet traffic, it's critical - and that may be an understatement. Read on to learn more of its significance and what advanced - and often overlooked - steps you can take to increase website speed.... 10 Ways SEO Works for B2B Companiesby Jayson DeMersWhen marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It's easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships.... Return to the Top of this Page
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