 August 6, 2015 More Ways to Stay Updated:  Do you know how to calculate your conversion rate?by Mike MoranI had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive.
 The Need for Small Businesses to Build a Conversion-Friendly Websiteby Kevin JohnsonWhen it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in flux. Responsive Web design? Parallax? But at the end of the day, only one thing should really matter for small businesses hoping to improve their online business efforts: making conversions.  Searchmetrics Releases New Content Performance Research Toolby Jayson DeMersWhen more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful. 5 Resume Tips Designed to Help SEOs Land Competitive Jobsby Jayson DeMersDo you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. What to Do When Your Domain Name Isn't Availableby Jayson DeMersFor companies with incredibly unique names, it's often simple to register a desirable domain name. However, with more than 850 million active websites on the internet, some brands find it challenging to secure the domain they want. Don't fret, though; there are plenty of ways to work around this and find a domain and extension that works for your business. How to avoid being the target of hackersGoogle Webmaster Central BlogIf you publish anything online, one of your top priorities should be security. Getting hacked can negatively affect your online reputation and result in loss of critical and private data. Over the past year Google has noticed a 180% increase in the number of sites getting hacked. While we are working hard to combat this hacked trend, there are steps you can take to protect your content on the web. An easier way to create Display campaignsGoogle AdWords BlogMarketers start every campaign with an objective. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That’s why we’re introducing a new, easier way to create Display campaigns that helps you pick the right settings based on your marketing objectives. Winning the shopping micro-momentsGoogle AdWords BlogLast year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments. 7 SEO Tools to Improve Content MarketingSearch Engine WatchDo you need to power a content marketing campaign? Here are seven key SEO tools to help you do it. 5 Modern-Day Alternatives to Link BuildingSearch Engine WatchThings like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." Fixing Other People's 404s for Link BuildingSearch Engine WatchUnless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda UpdateSearch Engine LandWhen Google told us they pushed out a Panda refresh in mid-July, Panda 4.2, there were a lot of questions from the industry about what was different in this Panda refresh compared to others. Search Engine Land was able to ask Google to clarify some of those questions about the Panda 4.2 update and about Panda updates in general. Here are some of those FAQs related to Google Panda. Squeezing More Value Out Of Your Most Important SEO Landing PagesSearch Engine LandIn this article, I’ll walk through a number of steps and tools that site owners can use to identify areas where they should spend time in updating pages, to better understand what’s at risk in updating a page, and to get more valuable traffic out of key SEO pages. Return to the Top of this Page
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