 September 2, 2015 More Ways to Stay Updated:  Are Keywords Relevant in 2015?by Jayson DeMersSEO best practices frequently get revised as new algorithm updates are released by Google and Bing. These changes render some tactics more popular, and others entirely irrelevant. Keyword research, and the obsession with keywords when it comes to SEO campaigns, is a prime example of this....
 Is regulation an adverse event for pharmaceutical social listening?by Mike MoranEvery industry has its unique issues. Yet some regulated industries have special concerns when they embark on social media listening. I'm talking specfically here about pharmaceutical companies. ... Virtual Real Estate Virtually DisappearsSEO Book Bloga Googler named Jon Rockway was more candid than Googlers are typically known for being: "SEO isn't good for users or the Internet at large. ... It's a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug." Amazon Text Ads: To Do or Not To Do?Search Engine WatchAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. #NoHacked: Identifying and Diagnosing Injected Gibberish URL HackingGoogle Webmaster Central BlogToday in our #NoHacked campaign, we’ll be discussing how to identify and diagnose a trending hack. Even if your site is not infected with this specific type of hack, many of these steps can be helpful for other types of hacks. Affiliate Attribution: Putting the Pieces TogetherGoogle Analytics BlogAffiliate marketers’ challenges range from competing against affiliates in PPC ad programs to concerns about questionable business practices employed by some “opportunistic†affiliates offering marginal value, but still receiving credit for sales that likely would have happened regardless. Which brings us to the central question: How do marketers determine how much credit an affiliate should receive? Increasing advertiser competition on your site with the new richer text adsGoogle AdSense BlogTo help you make more money for your image-only ad units, we previously launched the magazine ad format. Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more. Demystifying AdSense policies with John Brown: What to do if you receive a warning messageGoogle AdSense BlogIn this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. Native Gmail ads arrive in AdWords for all advertisersGoogle AdWords BlogEmail is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we’ve been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads1. Starting today, these native Gmail ads are now available for all advertisers directly in AdWords. Suite of automated bidding solutions for Google ShoppingGoogle AdWords BlogLast year, we launched powerful reporting and campaign management features like Auction insights to provide more visibility into the auction and ranking for Google Shopping. Going one step further today, we’re excited to introduce a suite of bidding strategies for Shopping campaigns. These enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context. SEO for E-Commerce WebsitesSearch Engine WatchConsider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites. 5 Tools for Finding High-Value Long-Tail KeywordsSearch Engine WatchValuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. 8 Ways Content Marketing and SEO Can Work TogetherSearch Engine WatchContent marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. 5 Steps for Infiltrating Communities for LinksSearch Engine WatchSocial media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can make social an integral part of your link building strategy. 6 Non-SEO Tools You Should Be Using For SEOSearch Engine LandYou've read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? How To Save On SEO Without Being CheapSearch Engine LandGood SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning. Return to the Top of this Page
Newsletter InformationThis newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. |
Unsubscribe: click here
Subscribe or Change Settings: click here
Our address: 17531 Hamilwood Dr.
Houston, Texas 77095
 |
