Tuesday, March 7, 2017

4 Types of Website Traffic to Watch in Google Analytics

Search Engine Guide

March 7, 2017

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Jayson DeMers

The 4 Types of Website Traffic to Watch in Google Analytics

by Jayson DeMers

Do you know who's coming to your website and why are they coming? If the answer is no, you should look deeper into analytics program like Google Analytics and track these four types of website traffic....



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Jayson DeMers

Which Is More Important: Technical SEO or Reputation Management?

by Jayson DeMers



Jayson DeMers

How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)

by Jayson DeMers

Sooner or later voice search will impact long-term SEO strategy. How do you plan to improve your SEO strategy aligning the latest developments happening in the voice search technology?...



Protect your site from user generated spam

Google Webmaster Central Blog

As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines.



A Love Story for the Ages: Marketing Commits to Measurement

Google Analytics Blog

Working together, Marketing and Measurement can uncover insights that will improve your marketing, your customer experiences, and ultimately your business. To reach that next relationship level, Marketing can't just casually date Measurement when it's convenient. They need a real commitment.



The inside scoop on native advertising: What is it, why does it matter and do you need it?

Google AdSense Blog

Native ads allow you to have an ad styled to fit within the page and it's surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site.



More control over the ads you serve on your site(s)

Google AdSense Blog

We've heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we're excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge.



Emoji appear in Google AdWords ads titles

Search Engine Watch

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.



Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more

Search Engine Watch

I'm constantly working with keyword research tools and I have had the opportunity to give many APIs a try. So I decided to carry out a small study comparing the keyword research APIs I have looked into, and share my research in a blog post.



How will Google's new Ad label impact marketers?

Search Engine Watch

Google started testing a new Ad label in January this year, and late last week it was confirmed that this will now be rolled out globally.



So what is growth hacking, really?

Search Engine Watch

In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term "growth hacker" as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that's pretty vague, right?



How we hijacked Google's SEO guide search rankings

Search Engine Land

Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process.



Finding the right content management system

Search Engine Land

In today's market you can throw a stone and hit a CMS. How do you choose the one that's right for you?



Why you need to get back to SEO basics

Search Engine Land

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.



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