Tuesday, March 2, 2010

Optimizing PPC Campaigns - Upcoming Webcast, March 9

Free Webcast: Segment Your Way to PPC Success, Part 2 of 2
Mobile Version | Web Version
SEW Webcasts
 
 

Segment Your Way to PPC Success, Part 2 of 2
Tuesday, March 9 @ 1pm EST, 10am PST
FREE Webcast | Register now!

Experienced PPC managers know that proper campaign optimization calls for hyper targeting. This means setting up new campaigns to address small target audiences, and over time, "slicing and dicing" campaign elements to target smaller and smaller audiences. In this advanced webinar you'll learn to:

  • Include and exclude campaign settings that can spell success or failure for your entire campaign
  • Maximize Quality Score by regularly splitting ad groups
  • Isolating brand terms to minimize cost
  • Using different landing pages based on visitor intent
REGISTER NOW
 
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  Speakers
David Szetela David Szetela
CEO
Clix Marketing

  Moderator
Anna Maria Virzi Anna Maria Virzi
Executive Editor
The ClickZ Network

  Webcast Sponsors
ClickEquations
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Sponsorship/Exhibiting Opportunities
e-mail: sales@searchenginestrategies.com
phone: +1 212-457-4993

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phone: +1 800-955-2719

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SES New York - Pursing the Future of Search

SES New York Pre-Show Rate - Save Up To $200; Expires March 22
Mobile Version  |   Online Version
Search Engine Strategies New York
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New developments emerge every day, with search engines seemingly able to revolutionize the industry over night. Not understanding how emerging new technologies affect your online marketing and website rankings can be devastating to your business in lost opportunities. With SES New York Two-Day Conference Pass you will get access to dedicated tracks to keep you on the cutting edge of the latest search technologies.

Featured tracks/sessions include:

TUESDAY, MARCH 23
State of Search

Search on the Edge

WEDNESDAY, MARCH 24
Keynote Feature:

Search Fundamentals

FRIDAY, MARCH 26
Workshop

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SAVE $200 NOW
ON TWO-DAY CONFERENCE PASS
 SEW Member? Save 20% Learn how

  Featured Speakers
Hollis Thomases Hollis Thomases
Founder
WebAdvantage.net
Crispin Sheridan Crispin Sheridan
Sr Director of Search Marketing Strategy
SAP Marketing
Erik Matlick Erik Matlick
CEO
Madison Logic

  Program
Agenda Preview

Day 1
Day 2
Day 3

Partnered Training
SEM Training

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Sponsored Opportunities
e-mail: sales@searchenginestrategies.com
phone: +1 212-457-4993

Registration Questions
e-mail: registration@searchenginestrategies.com
phone: +1 800-955-2719

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Monday, March 1, 2010

SearchDay: Bing's Autosuggest Integrates Query History

Today's Columns: » Bing's Autosuggest Integrates Query History  » Measuring Social Media with Web Analytics, Part 1  » Forget Shorty: Long Tail Keywords Convert Cheaper 
Search Engine Watch
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SearchDay March 1, 2010
ClickZ - News and expert advice for the digital marketer ClickZ Events - Solutions for Interactive Marketers Search Engine Watch - Search Engine Marketing Tips & Search Engine News Search Engine Strategies - the Event for Search Engine Marketing & Optimization
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SES New York 2010, March 22-26

Top Jobs

VP, Web Marketing Manager / Sr. Marketing Manager
Citizens Financial Group Westwood, United States

Senior Marketing & SEM Manager
WhitePages Seattle, United States

SEO Analyst
ServiceMagic Lakewood, United States

SEO Manager - Apartments.com
Apartments.com Chicago, United States

09-0214 Senior Marketing Manager - Demand Generation
SecureWorks Atlanta, United States

Today's Top Story:

Bing's Autosuggest Integrates Query History
Posted by Nathania Johnson  Mar 1, 2010

Personalized search suggestions now available from historical search clues. Bing has made an update to its query suggestion feature that incorporates a bit of personalization. Since many web users tend to return to similar search topics, it makes sense to incorporate relevant terms ...
» Continue reading


Search Engine Watch Experts Columns

SEW Expert - Nathan Linnell Nathan
Linnell


Measuring Social Media with Web Analytics, Part 1
More SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series.
» Full story » Print version


SEW Expert - Frank Watson Frank
Watson


Forget Shorty: Long Tail Keywords Convert Cheaper
More THE SEARCH INDUSTRY THE SEARCH INDUSTRY
Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically.
» Full story » Print version



News from the Search Engine Watch Blog

Google Names Street View Trike Contest Winners
Posted by Nathania Johnson   Mar 1, 2010

Bike fitted with street level imagery cameras to visit five locations in the U.S. Last October, Google unveiled the Street View trike, which was designed to go to places cars couldn't go. With the unveiling came a contest to decide where the Street ...
» Continue reading

David Meerman Scott updates The New Rules of Marketing and PR at SES New York 2010
Posted by Greg Jarboe   Mar 1, 2010

David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES New York 2010. ...
» Continue reading

Hulu Takes Shot at YouTube via SNL
Posted by Nathania Johnson   Mar 1, 2010

NBC takes to the airwaves to poke fun at the web's largest video site. Hulu has built success on being the go-to place for broadcast shows you may have missed or forgotten to DVR. It's also a place to check out old tv ...
» Continue reading

Suite101.com Intensifies Focus on SEO
Posted by Nathania Johnson   Mar 1, 2010

New hire to aid writers and editors in attracting traffic to articles. Suite101.com is a content site that hires writers to produce articles on a variety of topics. Writers are paid based on revenue share, which has a strong correlation to the number ...
» Continue reading

Leftovers: A Blizzard of Search News
Posted by Nathania Johnson   Mar 1, 2010

12 updates to read over a lazy weekend. This week started off fairly quiet in the search news world, but the last two days have been pounded with stories. Here's a roundup of news we couldn't quite get to: Wired did an expose on ...
» Continue reading



Search Engine Watch Forum Discussions

seo advice on what did I miss out?  Mar 1, 2010
hi guysss.. Good to be back.. I need some advices here..i have been doing research on roi.com.au and webmarketingexperts.com.au/ (http://www.webmarketingexperts.com.au/) on the different position in search engine result. When I search the phrase *seo* in Google.com.au _it_ appears on rank #19 while roi.com.au appears much higher in the result. I tried to do comparisons ...
» Join the discussion


javascript rollovers  Mar 1, 2010
Do search engines like to frown on these? These are photos being rolled, exposing continuing photos. What way is the safest bet?
» Join the discussion


closing pages permanently - right way  Mar 1, 2010
I have to close a majority of the pages on a site that is well aged. The site is taking on a new theme. What can I do besides the 301 redirect and 404 page not found. - Realizing there is harm in killing to many pages at once.
» Join the discussion


Length of Adword Titles  Feb 27, 2010
Hello Searchwatch - I see a competitor have a few more spaces for their title than Adwords will allow me. ?? Actually I am aiming for the exact same title yet Adwords will not let me do it? How to get a little more space? GAustralia
» Join the discussion





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