The Link -- SEO.com's June newsletter

View Online | Forward to a Friend | The Link June 2011 Utah is The Only Tour Destination in North America   SEOmoz has picked Salt Lake City as its first stop on this summer’s Family MOZcation tour. Officials at Utah-based SEO.com were thrilled the Seattle-based firm planned to visit Salt Lake City on June 29. Cities competed by submitting blog posts, photographs, videos and tweets about why SEOmoz should have picked their towns for the tour. Other locations the MozCation crew will visit include Brazil, Peru and Spain. SEOmoz CEO Rand Fishkin said his staffers will bring a load of swag to Salt Lake City in June. “And of course we’ll be talking about some cool SEO and web marketing tactics, too,” Fishkin said in a video posted on the SEOmoz website. The decision pleased SEO.com Director Boyd Norwood. “Any training they bring is always good,” Norwood said. “It’s a great networking opportunity. A whole bunch of SEOs in Utah are going to go.” The SEO.com blog post encouraging SEOmoz to come to Salt Lake City was written by Senior SEO Strategist David Malmborg. “I think I played a little bit of a role in getting it here,” Malmborg said. “I am excited. I think it’s pretty cool. We have a great SEO community here and I’m glad they recognized that and made it one of their stops.” SEOmoz travels the world participating in marketing conferences where the topic is usually search engine optimization. But MozCation is the first event of its kind. Information about MOZcation will be posted on the SEO.com blog as it becomes available. In the News Google Releases +1 Button for Websites ... Read article   LinkedIn Goes Public, Trades at $83 per Share ... Read article   Schema.org: Google, Bing and Yahoo Unite ... Read article   +1 Analytics Coming Soon ... Read article   J.C. Penney Black Hat Penalty Lifted? ... Read article   Chrome Controls 20 percent of the Market ... Read article   Big SEOmoz Toolbar Update ... Read article   FBI to Probe Gmail Attack ... Read article   Google to Close Translate API ... Read article   Groupon Moves Toward IPO ... Read article   Summary of an #SEOChat ... Read article Signpost The Buzz on Long Tail Keywords [Infographic] ... Read blog   Businesses Must Tweak Google Places ... Read blog   Google +1 Your Website to Make it Stand Out ... Read blog   The History of Search [Infographic] ... Read blog   Common Misconceptions About Online Marketing ... Read blog Links SEO.com Visit our website if you are interested in learning more about SEO.com     SEO.com Forums Visit our forum to learn more about search engine optimization     Contact Us Information about our workshops and live webinars is just an email or phone call away     SEO.com Blog Our bloggers offer tips and write about the latest industry trends     Request a Proposal From an expert you'll learn how your website can rank at the top of the search engines     Free Ranking Report Request a free report to find out where your website currently ranks New Customer Wants His Website Rankings to Sing   Vocal coach Ken Tamplin said his industry is full of frauds. “My main goal is to provide the most respected, legitimate vocal coaching in the world,” Tamplin said. He is the owner of the Southern California-based Ken Tamplin Vocal Academy. Tamplin said he recently hired SEO.com when he realized that his competitors were aggressively marketing their businesses on the Internet. “As I started to look around at a lot of the yahoos that are out there, I realized that the reason they are successful is because they know marketing, they don’t know voice,” Tamplin said. Through website optimization, Tamplin said he hopes to improve his website’s rankings in Google, Yahoo and Bing. “I love staying relevant,” Tamplin said. “I love being current.” He is banking on the experts at SEO.com building links, improving content and researching keywords to boost his website’s rankings in the search engines. Tamplin has sung and played guitar since he was 9 years old. He recalled losing several auditions because he could not sing at a high enough range. But the vocal coaches he hired couldn’t help. “I found that the information that I got was just absolute chicanery,” he said. “None of the major vocal coaches agreed with each other and none of them helped me.” Tamplin said his new online marketing strategy is aimed at convincing potential customers that he can teach anyone to sing. “I’m going to blow a hole in the smoke and mirrors that goes on in the singing industry,” he said. “Singing seems to be the only profession where some guy can tell you how to do it. I’m not going to tell you how to sing. I’m going to show you how to sing.” Tamplin said “old school belting and wailing” are his specialties. “I love inspiring people and I want to inspire people to greatness,” he said. “My goal is to make people great singers and I have never seen a better program out there than mine.” Tamplin is no stranger to rock and roll. He was invited to sing alongside Deep Purple, Black Sabbath, INXS and Peter Frampton. “I have 30 albums,” Tamplin said. “I’ve actually produced 100 albums.” His vocal prowess is on display on YouTube where a clip was spotted by Aerosmith front man Steven Tyler. After that, Tamplin filmed a singing clip for Tyler’s birthday at the request of the legendary rock and roller’s daughter. “[Tyler] loved it,” Tamplin said. Tamplin lives with his wife and two children in Newport Beach, Calif. If you are a client of SEO.com and would like to be featured in The Link please send an email to Pat Parkinson at pparkinson@seo.com. SEO.com Beefs Up Partner Program   Businesses large and small need to make their online presence as visible as possible. If it is difficult for you to satisfy clients who ask for SEO services, you can add search engine optimization to your product portfolio by partnering with SEO.com. With new incentives being offered by SEO.com, there has never been a better time to partner with the firm to offer search engine optimization services to your customers. Currently SEO.com partners with about 50 companies ranging from public relations to marketing firms. Partnering with SEO.com provides easy ways for these companies to connect their clients with SEO services. “They’re adding to their product line and keeping their customers satisfied,” said Jon Reese, director of business development for SEO.com. Along with commissions on sales, those who partner with SEO.com receive discounts from the company for search engine optimization of their own websites. Through the partner program, companies provide their clients with traditional and Internet marketing solutions. “When companies are looking for great marketing, they need to find marketing both online and offline,” Reese explained. There will soon be new material on SEO.com’s website that makes it easier to submit sales leads to the company even if you are not an official partner. “They need to have a solution for SEO,” Reese said about the firms SEO.com partners with. “They should be leveraging that for their customers.” Visit the website to learn more about the SEO.com partner program.   Reseller Program Set to Double in 2011   SEO.com’s reseller program is growing as the firm recruits more sales organizations to help market its search engine optimization services. SEO.com President Ash Buckles said the program just entered its second year. "As we've tested many different things, we're refining our approach and working to provide better support and training to ensure sustainable growth," Buckles added. David Gaisford, who oversees the reseller channel, said any company with a website needs SEO services so the potential for resellers is huge. “I see this as kind of a boundless opportunity to help people increase their visibility and their bottom line,” according to Gaisford. “It’s a treasure trove of opportunities because we’re a vibrant organization that is growing exponentially year over year.” Gaisford said “we’re looking for independent sales organizations with an established sales team.” Because SEO.com offers such high quality services, the firm is selective about who it signs reseller contracts with, he said. Visit the website to learn more about becoming an SEO.com reseller. Follow us: © Copyright 2007-2010, SEO.com, LLC. 14870 S. Pony Express Rd. Suite 100 Bluffdale, UT 84065 All rights reserved. Manage your Subscription Preferences or click here to unsubscribe.

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Webinar: SEO Hotseat Round 2

They are at it again. In last month's webinar, two experienced SEO experts explored the website optimization of three individual sites and provided analysis and feedback that would take them from mildly viewed to heavily trafficked websites. Thanks to the high demand they experienced last time, they are back and ready to review two more sites. With an emphasis on E-commerce sites, on June 9th the analysts are going to evaluate how well these sites implement SEO and: • streamline their cart paths • optimize for conversion • use social media to their advantage This will be forty minutes of exciting insights and critiques for any company interested in learning how to increase their rankings and better optimize their site. Register for our free SEO webinar to give your site a chance to receive an in-depth review, and then tune in on Thursday, June 9 to see if your site was chosen. Register for the webinar Date: Thursday, June 9 Time: 10:00 AM MDT Length: 40 minutes

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Final Reminder: SES San Francisco Pre-Agenda Pricing Ends Friday

Last Chance To Attend SES San Francisco For As Little As $695 Mobile Version  |   Online Version
REGISTER NOW | AGENDA | TRAINING | WORKSHOPS | EXHIBITORS | VENUE
	SES San Francisco Pre-Agenda Expires This Friday, June 3 You've got just 3 days to save up to 30% on one of the west coast's interactive industry's premier marketing events - SES San Francisco Conference & Expo 2011 REGISTER & SAVE 30%		Event Information Aug 15, 2011 at 8:00 AM to Aug 19, 2011 at 5:30 PM Moscone West 4th Street & Howard Street San Francisco, CA 94103   Share This
Sponsored Opportunities e-mail: Sales@SESConference.com phone: +1 646-755-7255 Registration Questions e-mail: Registration@SESConference.com phone: +1 800-955-2719 To unsubscribe or to change your e-mail address: Update Your Profile Incisive Interactive Marketing LLC. 55 Broad Street, 22nd Floor New York, NY 10004

Search Engine Guide - Marketing Success: Do you have the one thing?

May 31, 2011 More Ways to Stay Updated:   RSS    Twitter Digital marketing success: Do you have the one thing? by Mike Moran If you never give up, you'll pick up everything else you need. You'll learn what you need to learn. You'll make decisions based on results. You'll adjust what you are doing all the time. Whatever you need to understand or get done will somehow happen, all because you are not giving yourself any alternative. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Which search metrics do you show your boss? by Mike Moran So many people to struggle to convince the boss of the importance of SEO, but how many focus on the metrics? Most businesspeople are numbers-oriented, looking for profit margins, sales, and other measurements to run the business. Sometimes we search marketers don't think about the business, instead trying to explain how search works or why it is important. You might find more success if you focus on the numbers that will make the boss sit up and take notice.... Dynamic Keyword Research - Don't Optimize Campaigns on Sinking Sand by Mike Fleming Marketing on the web is demand-driven.  Searchers are looking for answers.  The best way to dominate the game is to become the best answer to their questions. This is why it's important to do dynamic keyword research instead of static keyword research.  It's also why you don't copy and paste the same ads into all of your ad groups talking about yourself and what makes you great.... Why Time is a Big Factor in Big-Time SEO Success by Stoney deGeyter Time management, regardless of your field, becomes one of the most important aspects of your professional and personal life. It affects what you can do and what your client feels you should do. Those that don't manage their time wisely are doomed to fail. What's the most important mobile marketing tactic? by Mike Moran Perhaps this doesn't sound like a headline that belongs in Search Engine Guide, but trust me, it is. I was at the Brandhackers Meetup Monday night in New York City on a panel focusing on what marketers need to know about mobile marketing. But what struck me is how much the audience needed to hear the most important idea about mobile marketing, which is that you don't do it in isolation. Your mobile marketing must be integrated with everything else you do for maximum effect, and I shared my opinion on what for most companies is the most effective mobile... Using The Scotty Principle to Sell SEO Services by Stoney deGeyter SEOs that have made pie in the sky claims in order to sell you their services know they can't deliver on the results. SEOs that go by The Scotty Principle sell their services based on historical results, while ensuring that expectations are in line with reality. Search keywords are market segments by Mike Moran I often am asked to explain search marketing to people with no digital marketing background, and it helps to have some shortcuts. I've found over the years, that an especially helpful kind of shortcut is to categorize a particular kind of technique in terms that veteran non-digital marketers understand, because once you do that, they bring all sorts of knowledge to a subject that they thought they knew nothing about. One of my favorites is to explain how search keywords are market segments.... PPC News - +1, Call Metrics and Smartphones by Mike Fleming In an effort to improve relevance on the web, Google is utilizing searcher's relationships.  A new button in search results enables signed-in searchers to get recommendations on search results pages and websites from the people they are connected to through their Google profiles.  Google is saying it won't affect how quality score is calculated.  But, it does affect quality score because if the recommendations improve CTR, then your quality score improves.... Free Report: 10 Commandments of Profitable AdWords Campaigns Learn from the best, avoid common pitfalls, and get profitable fast. Why you should treat PPC like SEO by Mike Moran I've been working on search engine technology since the 1980s, so there wasn't anything about organic search (SEO) that I did not pick up fairly quickly. But paid search (PPC) was another thing entirely. At first, I was flabbergasted that anyone would even want to click on a paid search result, but after a while I had to admit that those results weren't that bad. I even click on them, too. But over the years, paid search has changed a lot. In fact, I am starting to think that PPC has changed so much that you are better off approaching... How Concatenation Schemas Can Make Large Site SEO a Small Task by Stoney deGeyter I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is "Concatenation Schema". In the plainest, most simplest terms I could come up with, Concatenation Schema is just another way of saying "default content that changes dynamically based on category, sub-category, and product related information." The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need by Stoney deGeyter While it's great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2011 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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SES San Francisco Pre-Agenda Expires Next Week

	Dear SES Alumni! You are invited to the following event: SES San Francisco Conference & Expo EVENT TO BE HELD AT THE FOLLOWING TIME, DATE, AND LOCATION: ATTEND EVENT   Aug 15, 2011 at 8:00 AM to Aug 19, 2011 at 5:00 PM Moscone West 4th Street & Howard Street San Francisco, CA View Map [EXPIRING] SES San Francisco Pre-Agenda rates: Fri, June 3 Discover insight and advice from digital and interactive marketing leaders as SES San Francisco brings together the most important voices online to talk about the industry's most pressing developments - everything from the Bing/Yahoo alliance to the next generation of Youtube. Share this event on Facebook, Twitter and LinkedIn. We hope you can make it! - SES Conference & Expo
Sponsored Opportunities e-mail: Sales@SESConference.com phone: +1 646-755-7255 Registration Questions e-mail: Registration@SESConference.com phone: +1 800-955-2719 To unsubscribe or to change your e-mail address: Update Your Profile Incisive Interactive Marketing LLC. 55 Broad Street, 22nd Floor New York, NY 10004

OMS Regional Tour Coming To A City Near You

The OMS Regional Tour Is Coming To A City Near You Online Version
	New Educational Offerings From Our Partner, Online Marking Summit The Online Marketing Summit Regional Tour 2011 is coming to a city near you this summer with a flexible, three-day Super Regional format. See the tour schedule to find a city near you! Social Media Search Analytics Mobile Integrated Marketing Email Demand Generation Website Strategy You're guaranteed to discover new and better online marketing strategies and tactics with B2B & B2C case studies, how to's and action plans, all presented by industry-leading authors, academics, brands and online innovators. Find an OMS event near you and register before the early-bird discount expires! Learn More & Register Choose from 3 Days of Educational Workshops & Sessions Our new Super Regional format features 3 days of actionable learning where you can choose the day(s) and content that best meet your needs. This expanded format contains the great education you've come to expect from OMS plus additional learning opportunities like: Day 1:   Online Marketing Boot Camp. Choose from 12 intensive workshops covering digital marketing essentials, advanced "how to" tactics, social media and more. Day 2:   OMS Conference Day. Attend sessions across 3 tracks covering online marketing best practices and case studies presented by industry thought-leaders. Day 3:   Social Media Masters Workshops. Learn intensive & advanced social media engagement strategies at workshops hosted by the Social Media Club. As always, OMS covers key topics critical to your success as a marketer - social media, search, email, demand generation, analytics, usability and integrated Marketing, brought to you by industry-leading authors, academics, brand marketers and online pioneers. Find an OMS event near you and register before the early-bird discount expires! Learn More & Register		SAVE 15% NOW USE PROMO CODE CLICKZ15   2011 Tour Schedule Jun 6-8 Jun 13-15 Jun 13-14 Jun 15-17 Jun 22-24 Jun 28-30 Jul 11-13 Jul 14-16 Jul 25-27 Aug 8-10 Sep 12-14   Minneapolis Los Angeles Toronto Phoenix Seattle Denver Jersey City Boston Chicago Miami Houston   Get Connected
Sponsorship/Exhibiting Opportunities e-mail: Sales@SESConference.com phone: +1 646-755-7255 Registration Questions http://www.onlinemarketingsummit.com/contact-us/ To unsubscribe or to change your e-mail address: Update Your Profile Incisive Interactive Marketing LLC. 55 Broad Street, 22nd Floor New York, NY 10004