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Tuesday, December 11, 2012
Save up to $1,000 to SES New York - book by Thurs, Dec 13
Friday, November 30, 2012
Search Engine Guide - How Competitors Dodge the Bad Link Slap
 November 30, 2012 More Ways to Stay Updated:  Why Aren't My Competitors In Trouble for Their "Bad" Links?by Nick StamoulisUnless you've been living under a rock for the last year you've undoubtedly heard more about the Google Penguin update than you ever wanted to and how it was designed to target sites that were guilty of web spam tactics and those that had shoddy link profiles. But I've heard from more than one client and numerous prospects over the last year that their competition (who they felt was in flagrant violation of the Google Webmaster Guidelines) wasn't getting whacked by Penguin at all. Why were some sites getting away with having bad links and others were getting caught?...
 Hey, marketers: What if there was no Google?by Mike MoranI once attended a talk entitled, "What if there was no Google?" The presenter worked through a number of different alternatives for how to cope with a marketing program where you could not put any of your spending in Google's pocket--you just drew a line through that Google row in your spreadsheet. The speaker made a lot of good points and really helped the audience. But I want to take the question that he asked and think about it a different way. What if there were no search engines?... Investing in a Pre-Existing Domain? Be Sure to Look Under the Hood!by Nick StamoulisI've spoken with several site owners over the years that purchased a pre-existing domain they thought was a "sure thing" only to have it bite them in the you-know-what shortly thereafter. If you are thinking about buying a pre-existing domain (either taking over the brand completely or leveraging the SEO value of that site in some other way) there are a few things you need to double check before signing on the dotted line.... Translators aren't search expertsby Mike MoranI run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they need to translate into local languages, they throw open the doors to the country Web sites, and hear the sound of...crickets. What went wrong? They carefully optimized their original Web site for search and they hired capable translators to convert them to other languages. But they missed an important step....  Your Biggest Mistake in Measuring Social Media Successby Mike FlemingYou think social media is a channel that it's not, because you want it to be. All those people right there for the taking with all their interests laid out for you in their profiles. All that talk that lets you know what they're thinking. It seems like the perfect place to make perfect customer matches. But, it's not. At least not initially....
 Enterprise SEO for the Small-to-Medium Businessby Stoney deGeyterEvery once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on Google. And then the bomb drops - their budget is a whopping $500! Whenever I come across these people who want so much for so little I want to wave my magic wand, click my heals together and rub the magic lamp sitting on my desk so that I can wish for an intravenous injection of whatever kool-aid they've been drinking. Should I hire a ghost writer for my blog?by Mike MoranMany people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company's blog off the ground.... Return to the Top of this Page
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Monday, November 19, 2012
Where is digital marketing heading in 2013? Find out at SES New York
| | Mobile Version | Online Version NEW YORK | MARCH 25-28 www.sesnewyork.com |
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Tuesday, November 6, 2012
Hurricane Sandy - Incisive Media Update
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| Dear Valued Customer, New York City and the tri-state area in general are still reeling from the devastation caused by hurricane Sandy. Slowly but surely, pockets of communities are getting power and communications back. However, some communities are still dealing with the damage in the most basic of conditions. Our thoughts and prayers are with those who have been hit the worst by this catastrophe. The US headquarters of ClickZ.com, SearchEngineWatch.com and SES Conference & Expo is based in lower Manhattan and our office building was closed until today, November 6. Many of our employees have been without power, water and basic essentials, as well as not being able to travel due to public transportation stoppages. That said, they have shown great spirit by sharing resources as best they can, grouping together wherever possible and keeping themselves safe, as well as managing to keep the business running remotely. And for this we thank them enormously. Our publications have continued to generate good, relevant content during this period and plans for our next major conference, SES Chicago are running as per schedule. And although the business is still running from various locations, from home bases to public libraries with internet connections, the team has done a splendid job of maintaining contact and communication with our subscribers and our customers. Phone communication at our office building is still down. But if you need to contact your usual company rep or connection, please use the following emails:
And, of course, please feel free to contact me or Mike Grehan directly with any questions at all regarding any area of Incisive Media business in the New York office. Thank you to everyone not impacted by the storm for your thoughtful messages and continued support. Our office team may hail from all over the world, but we're glued together and motivated by the strength of spirit in the great city of New York. Sincerely, Matt McGowan | matthew.mcgowan@incisivemedia.com Mike Grehan | mike.grehan@incisivemedia.com | |||||||||||||||||
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Wednesday, October 31, 2012
Search Engine Guide - Google's Disavow Link Tool
October 31, 2012 More Ways to Stay Updated: Google's Disavow Link Tool is Not a Reset Button for Your Link Profileby Nick StamoulisGoogle recently introduced a new tool to disavow links and many site owners (especially those who were impacted by Penguin) jumped for joy. I have to admit that I am also really excited at the prospect of being able to tell Google "hey, I didn't build/don't want this link, please don't consider it when ranking my site." So the disavow link tool should be a godsend to websites of all shapes and sizes, as well as SEO providers, right? Not necessarily....
Search Retargeting: Grow Search Marketing Beyond Search Enginesby Mike FlemingIn my last post, I talked about why people who search on your site keywords but don't visit your website aren't necessarily lost forever. It is possible to have a second chance to make your first impression by doing search retargeting and showing display ads to those users after they have searched. This is huge because, even if you rank first and/or have multiple listings (organic, PPC, shopping, etc.), only a small portion of those searchers make it to your site. This is a huge pool of prospects that you can re-engage.... Internet Marketers Must Listen Before They Speakby Mike MoranAs marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we focus on what we say. The Internet has turned the tables on marketers, however. Time was that marketing messages were conceived by extremely creative people to get attention for products, but now, listening to what customers say and do are just as important as creativity. Old-time marketers have always listened to a few customers in focus groups, so you can think of the Internet is the biggest focus group of...  Google+ Local: Competing for Visibilityby Dave CosperGoogle's shift to Google+ Local has been indicative of a more democratized local algorithm. Further evidence is Google Map Maker being increasingly relied on as the back-end for Google+ Local. Looking ahead, edits/updates/reporting will likely be wholly integrated into Google+ Local dashboard with Map Maker serving as the back-end "mapper-driven" verification tool.... How to Find Core Keywords For Effective Online Marketingby Stoney deGeyterThere are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on the tools you use to dig up obscure keywords to target. While these may be good keyword metrics to consider, focusing on the keywords themselves should be the most important focus... Don't Risk Your Business with Cheap Hostingby Nick StamoulisEvery minute offline means missed visitors which turn into missed dollars, especially for an e-commerce site. I know that most small businesses are operating on a tight budget, which means you're trying to cut corners wherever you can, but trust me when I say that your hosting company is not the place to be pinching pennies!...
How to Optimize a Web Page in 7 Easy Stepsby Stoney deGeyterOn-page optimization is the easiest, most learnable aspect of search engine optimization. But like all "easy" things, we sometimes forget that you can still do them wrong. Easy doesn't always mean simple. Yet, many complex tasks can be made easy with a good process... Redeeming Customers that Bypassed Your Search Resultsby Mike FlemingFirst, I'll state the obvious... You do search engine marketing because 80% of web activity starts with a search. You know the more you can appear in front of your target audience based on the search query they perform, the more customers you will acquire (assuming your company and website do their jobs).You also know the higher you rank for those search queries, the more you will show up, as searchers typically aren't patient enough or don't have the time to deep dive with search engine results. Even if you are the best solution out there, if you don't show... The Danger of Internet Marketing Autopilotby Mike MoranOne of my kids approached me, book in hand, asking, "What's the difference between a possum and an opossum?" I was busy doing something else, so I languidly replied, "They are the same, but opossums are Irish." Yes, I could have Googled it to find out. I could have told him I didn't know and told him to look it up. I could have at least engaged. But I was too distracted or too lazy to do it. It was autopilot parenting. Luckily, my son shook his head and went off to figure it out on his own (because he...  Using Social Media as a Supplement to Your Search Strategyby Todd BaileyThe search engine optimization and social media worlds continue to become interconnected. Many online marketing professionals are complimenting their traditional search strategies with more robust social media campaigns to maximize their reach. It looks like at least one major search giant is acknowledging that businesses want to see results from social media efforts.... Return to the Top of this Page
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