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Wednesday, January 23, 2013
Monday, December 31, 2012
Search Engine Guide - Twitter Frustrations
 December 31, 2012 More Ways to Stay Updated:  Frustrations of Becoming a Serious Twitter Userby Mike FlemingWhen I decided to become a serious Twitter user, I figured the first thing I had to do was search for people and/or conversations that I could follow and get involved with. So, I decided to find people in the marketing field that were within a 2 hour drive from my hometown. Why? Well, a few reasons......
 Think Your SEO Can Beat the Algorithms? Beat This...by Stoney deGeyterI've long advocated a common-sense approach to algorithm chasing with SEO. What most people don't understand is that with today's algorithms, there is almost no such thing as a top search engine ranking. There is simply exposure. You either get more of it or less of it. Rankings play a role, but not in the way most people think.  How to Totally Screw Up Your Guest Blogging Effortsby Nick StamoulisThe benefits of guest blogging are long and well documented--provided you go about it in the right way. Here are four things site owners do that can screw up their guest blogging efforts.  Selling Search to the C-Suiteby Mike MoranSome of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about: "When can I get back to what I care about?" You might be wondering why how someone as successful as your CEO could NOT be interested in search. So I am sorry to break it to you, but that blank stare really does say it all. Look Outside Your Niche for Link Building Opportunitiesby Nick StamoulisNo niche has an infinite amount of link building opportunities so sooner or later you're going to have to take a step or two outside of your vertical and get a little creative with your link building.
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Friday, December 21, 2012
Happy Holidays from Incisive Media
 | Mobile Version | Online Version |
| Dear Valued Customer, As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. 2012 threw us quite a few curve balls but as usual we came together to overcome all the challenges that arose as best we could. Perhaps no more challenging was when Hurricane Sandy hit NYC and we had to run the business remotely for almost two weeks while executing on disaster recovery and business continuity plans. Of course, working in such a fast moving industry where change and innovation occur daily, the major test is maintaining our reputation for bringing you the most current information on how to manage, adapt, and grow your business online. With almost 200 contributors at ClickZ and Search Engine Watch who provide how-to information and walk-throughs of the latest technology, as well as our faculty of speakers and trainers at SES Conference & Expo and ClickZ Academy, we're lucky there's no shortage of talent. And let's not forget our full-time team of professional journalists who add outstanding industry reporting on a daily basis. For this, we are fortunate to be rewarded with such loyalty and support from our readers, conference attendees, advertisers, and sponsors. So, we want to offer our most sincere Thank You for your contributions and feedback. It's because of this great rapport we have that ClickZ, Search Engine Watch, and SES Conference & Expo have managed to remain three of the most trusted brands in the field when it comes to education, training, and industry news. 2013 is going to be an even more spectacular year for innovation in digital marketing. As people and companies change the way they consume media and create and share content, brand new opportunities will emerge. And we'll be there, as ever, at the forefront reporting on these new industry developments and technologies. For now, take a break and enjoy the comfort of friends and family. But also remember those less fortunate, like those in Connecticut whose hearts have been broken and will be missing the joy and laughter of treasured loved ones this holiday season. Our thoughts and prayers are with them. On behalf of the entire team at Incisive Media in New York, London, Hong Kong, Singapore, and Mumbai, we wish you all the very best for the coming New Year. May it be prosperous, safe, and peaceful for everyone! Happy holidays, Matt McGowan | @matt_mcgowan Mike Grehan | @mikegrehan | ||
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Tuesday, December 11, 2012
Save up to $1,000 to SES New York - book by Thurs, Dec 13
 | Mobile Version | Online Version NEW YORK | MARCH 25-28 www.sesnewyork.com |
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Friday, November 30, 2012
Search Engine Guide - How Competitors Dodge the Bad Link Slap
November 30, 2012 More Ways to Stay Updated: Why Aren't My Competitors In Trouble for Their "Bad" Links?by Nick StamoulisUnless you've been living under a rock for the last year you've undoubtedly heard more about the Google Penguin update than you ever wanted to and how it was designed to target sites that were guilty of web spam tactics and those that had shoddy link profiles. But I've heard from more than one client and numerous prospects over the last year that their competition (who they felt was in flagrant violation of the Google Webmaster Guidelines) wasn't getting whacked by Penguin at all. Why were some sites getting away with having bad links and others were getting caught?...
Hey, marketers: What if there was no Google?by Mike MoranI once attended a talk entitled, "What if there was no Google?" The presenter worked through a number of different alternatives for how to cope with a marketing program where you could not put any of your spending in Google's pocket--you just drew a line through that Google row in your spreadsheet. The speaker made a lot of good points and really helped the audience. But I want to take the question that he asked and think about it a different way. What if there were no search engines?... Investing in a Pre-Existing Domain? Be Sure to Look Under the Hood!by Nick StamoulisI've spoken with several site owners over the years that purchased a pre-existing domain they thought was a "sure thing" only to have it bite them in the you-know-what shortly thereafter. If you are thinking about buying a pre-existing domain (either taking over the brand completely or leveraging the SEO value of that site in some other way) there are a few things you need to double check before signing on the dotted line.... Translators aren't search expertsby Mike MoranI run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they need to translate into local languages, they throw open the doors to the country Web sites, and hear the sound of...crickets. What went wrong? They carefully optimized their original Web site for search and they hired capable translators to convert them to other languages. But they missed an important step.... Your Biggest Mistake in Measuring Social Media Successby Mike FlemingYou think social media is a channel that it's not, because you want it to be. All those people right there for the taking with all their interests laid out for you in their profiles. All that talk that lets you know what they're thinking. It seems like the perfect place to make perfect customer matches. But, it's not. At least not initially....
Enterprise SEO for the Small-to-Medium Businessby Stoney deGeyterEvery once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on Google. And then the bomb drops - their budget is a whopping $500! Whenever I come across these people who want so much for so little I want to wave my magic wand, click my heals together and rub the magic lamp sitting on my desk so that I can wish for an intravenous injection of whatever kool-aid they've been drinking. Should I hire a ghost writer for my blog?by Mike MoranMany people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company's blog off the ground.... Return to the Top of this Page
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Monday, November 19, 2012
Where is digital marketing heading in 2013? Find out at SES New York
| | Mobile Version | Online Version NEW YORK | MARCH 25-28 www.sesnewyork.com |
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Tuesday, November 6, 2012
Hurricane Sandy - Incisive Media Update
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| Dear Valued Customer, New York City and the tri-state area in general are still reeling from the devastation caused by hurricane Sandy. Slowly but surely, pockets of communities are getting power and communications back. However, some communities are still dealing with the damage in the most basic of conditions. Our thoughts and prayers are with those who have been hit the worst by this catastrophe. The US headquarters of ClickZ.com, SearchEngineWatch.com and SES Conference & Expo is based in lower Manhattan and our office building was closed until today, November 6. Many of our employees have been without power, water and basic essentials, as well as not being able to travel due to public transportation stoppages. That said, they have shown great spirit by sharing resources as best they can, grouping together wherever possible and keeping themselves safe, as well as managing to keep the business running remotely. And for this we thank them enormously. Our publications have continued to generate good, relevant content during this period and plans for our next major conference, SES Chicago are running as per schedule. And although the business is still running from various locations, from home bases to public libraries with internet connections, the team has done a splendid job of maintaining contact and communication with our subscribers and our customers. Phone communication at our office building is still down. But if you need to contact your usual company rep or connection, please use the following emails:
And, of course, please feel free to contact me or Mike Grehan directly with any questions at all regarding any area of Incisive Media business in the New York office. Thank you to everyone not impacted by the storm for your thoughtful messages and continued support. Our office team may hail from all over the world, but we're glued together and motivated by the strength of spirit in the great city of New York. Sincerely, Matt McGowan | matthew.mcgowan@incisivemedia.com Mike Grehan | mike.grehan@incisivemedia.com | |||||||||||||||||
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