Your Guide to Local SEO

July 1, 2013 More Ways to Stay Updated: RSS Twitter Your Guide to Local SEO 2013 by Chris Warden "What is Local SEO? Why is it important? What can it do for my business?" This guide will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get started in this fast-growing field and make yourself more recognizable than your competitors. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Using Social Media to Promote Your Local Business by Nick Stamoulis Too often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them... How to Get More Links From Every Piece of Content That You Publish by Brian Dean Last month I attended Distilled's SearchLove conference in Boston.The speaker list was a who's who of SEO pros, like Neil Patel and Rand Fishkin...But there was one speaker I'd never head of in my life: Abby Covert. The reason I hadn't heard of her? She wasn't in the SEO field (gasp!).Why would the Distilled team invite someone who didn't have a clue about link building or canonical URLs to an SEO conference?Because she knew something most SEOs don't: how to create a stellar user experience for users.... Top 10 Web Apps to Help You Manage Your Social Media Campaign by Jayson DeMers A list of powerful social media management tools for managing social campaigns like a pro.... Five Questions You Need To Ask Before Selecting a Blogging Platform by Stoney deGeyter If you don't have a long-term blogging strategy today, you might have one tomorrow and find out the blogging you did yesterday wasn't on a platform compatible for the future. So think ahead and try to keep up. In Search Marketing, Focus on What's Important by Mike Moran Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every instant, anyone might be concerned that their SEO knowledge is becoming outdated and that their search rankings will be the next thing to drop. I got a Facebook message from someone in just such a predicament and I decided to share my answer to him with you all.... Get a Sense of How Your PPC Ad Compares to Your Competitor's by Mike Fleming You've written what you perceive to be a good ad (or let's hope you wouldn't have written it). But, what you perceive doesn't matter. It doesn't matter to the search engine (Google in this example), and it doesn't matter to the searchers. What matters is what the searchers think of your ad compared to the motivation that sparked their search, in relation to all of the options in the results they have to choose from.But, this information isn't readily available to you. Sure, you can see what your click-through rate (CTR) is, but you have almost no idea if it's... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Does Your Audience Write Your Blog? They Should. by Stoney deGeyter Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, we like to believe it's theirs, just as if they wrote it themselves. There is no shame in that! So why shouldn't bloggers have someone write their blog posts for them? No, I'm not talking about ghostwriters, but I am talking about audience participation in every blog post you write... New Keywords Can Bring New Business, So Why Are You So Afraid of Them? by Nick Stamoulis A former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be on page 1 in Google for. Every month, no matter what other numbers I showed them (organic visitor growth, social traffic, long-tail keywords moving up in rank, etc), they only wanted to know how those top 20 priority keywords were performing. And while I understand that rank is an important business metric for many site owners it cannot be the only thing that you care about.... How to Build an Online Community Around Your Business by Jayson DeMers Strong relationships and customer loyalty are essential for laying down a solid foundation for any business. One of the most effective ways to develop relationships and gain loyalty is to build an online community. Here are some of the primary advantages of this strategy and the steps to take to build an online community around your business. ... Local SEO - "Analytics and Tracking" by Chris Warden "What is Local SEO? How do register analytics? How do I track my traffic sources? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to Recover from Google's Penguin 2.0

May 31, 2013 More Ways to Stay Updated: RSS Twitter How to Recover from Penguin 2.0 by Jayson DeMers Penguin 2.0 has just rolled out. Brace for impact. Here's what you need to do to recover your rankings. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Is it a Good Link or Not? by Nick Stamoulis At the end of the day, the best way to tell if a link is "good" or not is to ask yourself if you would ever link to that site. If you're not willing to link out why on Earth would you want them to link in!... Local SEO - "Citations & Linking" by Chris Warden "What is Local SEO? How do use "links" to my advantage? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... 2,000 Words of Insight from Only 2 PPC Competitive Metrics by Mike Fleming When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they're spending their money, what's working and not working for them, etc. can give you strategic advantages that can help you make profitable adjustments.Here are two metrics trended over the last 6 months for the top 5 advertisers (for Impression Share) on a keyword. These were found in the Auction Insights report in an AdWords account. Following these charts,... What can social media do for me in a PR crisis? by Mike Moran When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you're like most companies, you aren't prepared for a PR crisis. You might have some action plan in mothballs, but if it doesn't include social media readiness, you're not prepared for a full-blown 21st century PR imbroglio. If you haven't thought through how social media transforms your PR crisis planning, it's time to do so now.... 4 Untapped Link Building Opportunities for Startups by Brian Dean If you're like most start ups, link building is at the bottom of your overflowing to-do list. Fortunately, you don't need a full-time hire or a pricey SEO firm to bring your site the search engine traffic it needs to thrive. In fact, you only need to set aside a few hours of work per month to take advantage of these these quick and dirty link building opportunities.... Local SEO - "Rank Factors: Review Sites" by Chris Warden "What is Local SEO? How do "reviews" influence my ranking? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... SEO Principles From Volkswagen: How They Made It Cool Again by Jayson DeMers Volkswagen has embarked on a new bid to capture an even larger piece of the pie in the American auto marketplace, and Internet marketing techniques are playing a big role in that campaign.... Local SEO - "Rank Factors: Places Listing and Social Media" by Chris Warden "What is Local SEO? What factors influence my ranking? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... The Narcissist's Guide to Blogging by Stoney deGeyter If you're not yet a blogger but are thinking of blogging, you're probably even more of a narcissist. Why? Because the only reason you haven't started blogging yet is because you haven't figure out what's in it for you. Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. 5 Reasons Brands and Businesses Earn Big with Guest Blog Posts by Jason Corrigan For businesses and brands that are serious about developing comprehensive search campaigns and are unable to actively create new forms of content due to limited resources, guest blogging is the solution.... What Kind of SEO Mess are you About to Inherit? by Nick Stamoulis There are many reasons that someone might want to invest in a pre-existing domain. For instance, one of my former B2B SEO clients, a large software company, would occasionally buy up smaller companies and enfold that second company's products into their own software line. Eventually Company B's website would be "sunsetted" and redirected to the new product pages on my client's site, giving those new pages a valuable SEO boost. Other companies might have several microsites from past marketing efforts that they want to redirect to their main corporate website, pushing any visitors, links, and SEO value over. And other... Why Communicating What a Customer Is Losing Works by Mike Fleming There's an old adage that says "The pain of losing is twice as strong as the joy of winning."This principle can help your business if you use it wisely.  Even the threat of potential loss creates agitation in people that plays a powerful role in their decision making.  Psychologists call this the principle of scarcity.  It says that humans hold more appeal for things that they perceive will become less available in the future.  This is why you see scarce items get valued at ridiculous prices.  For example, a baseball card might be worth hundreds or thousands of dollars simply... Local SEO - "Optimization and Understanding Your Users" by Chris Warden "Optimization?" "Understanding the Habits of Your Users?" Part Two of Chris Warden's series "Local SEO" will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... What if your boss only wants to measure brand awareness? by Mike Moran We've all seen that look on the face of the boss. It says, "What on earth are you talking about?" Sometimes that look is something we deserve to see, because we really don't know what we are doing, but often, it's because we just have something to say that the boss doesn't understand. Recently, a client asked me how she can wipe that look off the her CMO's face every time she starts talking about measuring Web conversions and offline conversions. Her boss waves these ideas away, saying he only wants to measure brand awareness. What can you do in... Local SEO - "Why is it important?" by Chris Warden "What is Local SEO? Why is it important? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... The Complete Guide to Mastering Your Meta Tags by Stoney deGeyter If you were ever going to tell a "back in the day" story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Celebrating the Little SEO Wins

May 2, 2013 More Ways to Stay Updated: RSS Twitter Understanding and Celebrating the Little SEO Wins by Nick Stamoulis Of course every site owner is looking for the big jump in organic traffic as a way to justify their SEO investment. If 1,500 organic visitors in January jumps to 3,500 organic visitors by June there is no denying that SEO is doing its job. But when the jump isn't that big does that automatically mean your SEO program has failed? Not necessarily. Sometimes, in order to gauge the real impact of your SEO program, you have to look at the little SEO wins and how they feed into your success overall.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 5 Ways to Use Census Data to Improve Local SEO by Jayson DeMers When SEO goes local, there are a few new rules that savvy webmasters need to follow. The good news is that census data is readily available and can provide a lot of information to customize and tweak SEO. Along with big data that's available for a reasonable fee (or free), it's important to use the information that's available to maximize search engine results. Here are 5 easy ways to put census data to work.... Why An Authoritative Website is So Important to Your Business by Mike Fleming The truth is, your website is your digital sales rep.  It's the go-to "person" in the online world for customers looking for your solutions.  In light of all the activities you may do online, this is your digital home.  It is THE preeminent piece of your digital existence.  Kinda makes you think a little more about what you do with it, right?!?... What are you optimizing your pages for? by Mike Moran Increasingly I am finding that clients believe so fervently in SEO that they aren't actually optimizing their pages for sales. If you are falling into the trap, you'll likely regret looking so narrowly at SEO. Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. 3 Tips for Selling B2B SEO to Your Boss by Nick Stamoulis I came across this great article on Search Engine Watch a while back and I was blown away by this statistic; "While a mere 8 percent of search engine clicks come from paid search, 89 percent of the search budget is invested in search engine marketing. Conversely, while 92 percent of search engine clicks are organic in origin, a mere 11 percent of the search engine budget is invested in organic search." I couldn't believe that such a small percentage of a brand's budget would be invested back into SEO when the numbers clearly showed that it was by far... 3 Twists That Take Traditional Link Building Strategies To The Next Level by Brian Dean When it comes to building links......you've probably heard it all.That's why I'm not going to show you any "secret" or "underground" link building strategies today.But what I will do is teach you how to take tried-and-true link building techniques -- like guest posting and broken link building -- into hyperdrive. In short, you'll learn how to get more links with less work.... Why Testimonials Are So Important To Your Customers by Mike Fleming When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process.  Typically, the uncertainty fades as the buyer journeys through the process of researching their purchasing decision.  They gather facts about what they need, look at features, benefits, quality, pricing and so on.  A brand that is really good at selling will be one that is really good at helping the potential customer to navigate through their uncertainty to confidence that they've chosen the right product or service for themselves.Much of the sales process, after all, isn't the product or service itself.  Much... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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