Friday, October 4, 2013

Complete Your SES Chicago Registration

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SES Chicago | Nov 4-7, 2013

Dear SES Subscriber,

We noticed that you didn't secure your conference pass for SES Chicago yesterday ahead of the Early Bird deadline. Our delegates team is on hand today for last minute registrants. Contact our delegate coordinator German Chavez at german.chavez@incisivemedia.com or (646) 736-1855 and we'll make sure we secure your place at the Early Bird rate.

Take a look at the agenda and check out our roster of industry expert speakers!

We look forward to seeing you in a few weeks!

SES Chicago Team

ACT NOW
Group Discounts
German Chavez | 646-736-1855
Get Involved. Partnership & Sponsorship Opportunities
JoAnn Simonelli | 646-755-7255
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Incisive Media © Incisive Interactive Marketing LLC. 2013 All rights reserved.
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Thursday, October 3, 2013

SES Chicago Early Bird Rate Ends TODAY

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SES Chicago | Nov 4-7, 2013
REGISTER & SAVE OVER 15%
Early Bird Ends Tonight at 11:59PM

Dear SES Subscriber,

This year's SES Chicago is shaping up to be an event you won't want to miss. Packed with over 60 in-depth sessions led by industry leaders from organizations such as eBay, Google, Yahoo!, Walmart, IBM, and AOL, you will be guided through how to transform your digital marketing strategies for the rest of 2013 and how to best kick start 2014!

The agenda covers 6 tracks: paid, owned, earned, integrated media, business intelligence, and email marketing. You'll learn actionable tactics to drive results across all media, no matter your location, company size, or job title.

Check out some of our industry-leading expert speakers:

Jordan Koene Jordan Koene
Head of SEO & Content Development, eBay
  Adam Singer Adam Singer
Product Marketing Manager, Google Analytics
Michelle Killibrew Michelle Killibrew
Program Director, Strategy & Solutions, Social Business, IBM
  Alok Jain Alok Jain
SEO Senior Manager, Walmart
Marc Canabou Marc Canabou
Vice President, Global Search Business, Yahoo!
  Simon Heseltine Simon Heseltine
Director of Audience Development, AOL Inc.

Want to stay ahead of the pack? Early Bird Rate ends TONIGHT -- REGISTER NOW and save up to $400!

REGISTER NOW
Group Discounts
German Chavez | 646-736-1855
Get Involved. Partnership & Sponsorship Opportunities
JoAnn Simonelli | 646-755-7255
Join Our Community: Join us on Twitter Join us on LinkedIn Join us on Facebook Join us on Google Plus Join us on YouTube
Incisive Media © Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004
Accreditations Incisive Media - AOP Digital Publisher of the Year 2010 & 2013
Data protection SES is contacting you at the following address - adisakseo@gmail.com

To unsubscribe or to change your subscription preferences and personal information: Update your details.

Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no.reply@sesconference.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders.
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Monday, September 30, 2013

Reeling In Your Content Marketing Ideas

Search Engine Guide

September 30, 2013

More Ways to Stay Updated: RSS Tweet This! Twitter



Nick Stamoulis

Reeling In Your Content Marketing Ideas

by Nick Stamoulis

While most of us struggle to come up with enough ideas, having too many ideas that pull our content marketing efforts in a hundred and one directions can also hurt more than it helps. That's why it's so important that every content marketing campaign have a strategy (or at least a rough outline) to keep the train on the tracks!...


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Mike Moran

Can search marketing lower my conversion rate?

by Mike Moran

I got that question from someone once, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people. I wonder if we have so emphasized the tools of the trade that we have forgotten what we are actually making with those tools. So, if you already know the answer to this question, then you can skip this post. For the rest of you, read on--I hope that you'll soon understand what we marketing "experts" have failed to get across so far....



Stoney deGeyter

Yeah, But... We Don't Want You Changing Anything on Our Site

by Stoney deGeyter

In all the years I've been doing SEO, this has been one of my favorite conversations from a "Yeah, Butter." A company came to us about our SEO services before they started designing their new site. We told them about the advantages of getting us on board right away to consult with the designers, but ultimately, they thought it would be better to bring us in after the site was completed. Several months later they came back and were ready for us to optimize......



Mike Fleming

Yeah, But...It's So Easy to Run PPC Campaigns

by Mike Fleming

We hear this going through business owners' and marketing executives' minds a lot when presenting the idea of managing their PPC campaigns for them. Many of them seem to have a fear of allowing someone outside of their organization (or maybe even someone on the inside) to take over control of something they may feel they already have control over. This is an understandable feeling, especially if their campaigns are making a profit.They most likely feel that since they've built something that's working, why risk having someone else mess it up? Combine this with the fact that PPC platforms have...



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Thursday, September 26, 2013

SES Chicago 2013 Agenda Update: New Sessions Added

Mobile Version  |  Online Version
SES Chicago | Nov 4-7, 2013
REGISTER & SAVE OVER 15%
Now through October 3

As we get closer to the official kickoff of SES Chicago 2013, we're thrilled to announce the latest sessions to be added to this year's program. All 6 tracks - Paid, Owned, Earned, Integrated Media, Business Intelligence and Email Marketing - focus on the latest industry developments and key topics.

Here are a few of the sessions not to be missed:

Paid
Next Generation Paid Search: Reaching the Consumer in an Omni-Channel World

Social Advertising to Increase Lead Gen, Engagement, and ROI
  Owned
Unlocking the Secrets of Mobile Video: Youtube, Instagram, and Vine

SEO + Segmentation = Rocket Fuel for the Customer Journey
Earned
World Class Local: Optimizing Listings, Place Pages, and Beyond

A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing
  Integrated
Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media

Portrait of a Modern Marketer: Hipster in Touch with Inner Geek
Business Intelligence
Tracking the Untrackable with Google Analytics

Social Media and the C-Suite: Building a Compelling Business Case
  Email
The Convergence of Email, Mobile, and Social Marketing

Solving the Deliverability Conundrum

At SES, you'll pick up numerous tricks, tips, and tactics to help you improve your marketing campaign results and start strong in 2014!

PICK UP YOUR CONFERENCE PASS
Group Discounts
German Chavez | 646-736-1855
Get Involved. Partnership & Sponsorship Opportunities
JoAnn Simonelli | 646-755-7255
Join Our Community: Join us on Twitter Join us on LinkedIn Join us on Facebook Join us on Google Plus Join us on YouTube
Incisive Media © Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004
Accreditations Incisive Media - AOP Digital Publisher of the Year 2010 & 2013
Data protection SES is contacting you at the following address - adisakseo@gmail.com

To unsubscribe or to change your subscription preferences and personal information: Update your details.

Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no.reply@sesconference.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders.
Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com.
Privacy policy View our Privacy Policy for Incisive Media