Google's Mobilegeddon Update

May 4, 2015 More Ways to Stay Updated: RSS Twitter Mobilegeddon: Is Your Website Visible on Mobile Searches? by Jayson DeMers Owners of websites are starting to see impact from Google's recent algorithm update known as "mobilegeddon," which launched on April 21, 2015. The major impact of this algorithm update is that mobile devices now have very different search results than those displayed on desktop browsers. The reason for this change is to ensure users on mobile devices have a consistently positive experience.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Paid search is still frustrating for searchers by Mike Moran When I speak to groups, I often ask how many people never click on paid search ads and many hands go up--usually half the room. It ain't true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google's search income, so most people click on ads at least once in a while. But people raise their hands because they still get frustrated by paid ads and they wish they hadn't clicked on them.... A campaign to help you go mobile-friendly Google Webmaster Central Blog The month long highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly. Rolling out the mobile-friendly update Google Webmaster Central Blog We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. FAQs about the April 21st mobile-friendly update Google Webmaster Central Blog We’d like to share answers to your frequently asked questions. For background, in February, we announced that the mobile-friendly update will boost the rankings of mobile-friendly pages -- pages that are legible and usable on mobile devices -- in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.) To get us all on the same page, here are the most frequently asked questions. Better presentation of URLs in search results Google Webmaster Central Blog Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format. Supercharge your Google Analytics with SkyGlue Google Analytics Blog SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your Google Analytics data with your own database or CRM. Introducing Matched content: a new way to help your visitors discover content on your site Google AdSense Blog Matched content is a free content recommendation tool for AdSense publishers that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website. New AdSense performance reports deliver quick and easy insights Google AdSense Blog Your performance reports are the key to gaining insights into how much you're earning and what impacts those earnings. To give you quick and easy access to these reports, we’ve introduced a new design for AdSense reporting with a new dashboard. Helping small businesses reach new customers with Google Shopping Google AdWords Blog When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people -- even when their physical store doors are closed. In fact, one-third of small business owners said new or existing clients engaged with them through their e-commerce websites at least once daily. New and refreshed reporting tools Google AdWords Blog Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring that your campaigns are set up for success. You now have access to new and improved reporting tools that will help you identify opportunities in your account, track the right metrics, and find deeper insights that might help you improve performance. 4 Effective Customer-Centric Content Marketing Ideas for "Boring" Industries Search Engine Watch Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and shares, boosting your search rankings. How Not To Do Local SEO In A Post-Pigeon Era Search Engine Land We need to shake things up a little bit. In this article, I’m going to explain some of the things that should change in the post-Pigeon era of local SEO. If you’ve been unaware of how local SEO has changed in the past few months, this is your chance to get up to speed. Your First Steps In Content Marketing Search Engine Land New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start incorporating this crucial digital marketing tactic. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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8 Local SEO Tips For Small Business Owners

April 2, 2015 More Ways to Stay Updated: RSS Twitter 8 Local SEO Tips For Small Business Owners in 2015 by Jayson DeMers As Google shifts to a more semantic-heavy strategy in 2015, it's becoming progressively more important for small businesses to focus on local SEO to drive both targeted website traffic and foot traffic. In particular, there are a few tips and tricks you'll want to spend your time perfecting. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 6 Local SEO Mistakes Small Businesses Make by Jayson DeMers In the coming months, local SEO and search marketing will become invaluable for small businesses everywhere. In order to remain competitive within your industry and capitalize on local traffic, it's important to not only focus on best practices, but also to avoid costly mistakes. Let's take a look at a few of those errors and show you how to stay on the right path. 7 SEO-Boosting Tactics You Might Be Neglecting by Jayson DeMers When thinking about SEO, it's tempting to concentrate on what's occurring behind-the-scenes and neglect better ways to increase exposure. Whether you're directly dealing with SEO or looking to compliment your existing SEO presence with tactics for additional exposure, it's important to continually focus on developing and growing your digital marketing strategy. 4 Ways to Humanize Your Online Marketing Campaign to Drive Sales by Jayson DeMers Online stores are incredibly convenient, and they bring in plenty of customers who don't want to make the trip to a physical location. However, they just don't have the same feel as a physical store. One of the biggest reasons is that there's no human interaction with online transactions. One of the best things you can do to improve your marketing and drive online sales is humanize your online business. How to Build an Online Portfolio and Drive Traffic To It by Jayson DeMers When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it. Neglect these tasks and you'll be at a disadvantage, but if you can maximize your portfolio you will increase your chances of landing new opportunities. How do you post to your blog every day? by Mike Moran One of my colleagues calls me "committed." Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How do I do it? Often, it's a labor of love, but sometimes it feels like a chore. I find something I think is worth saying every day, but I admit that it is not always easy. Today, it was easy, because I can tell you all of the things that I do to post every day. Grow your traffic and revenue with the Long-term Revenue Framework Google Adsense Blog We hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we'd like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts. Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly Search Engine Watch Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire. 5 Trends to Watch in the Mobile-First Search Era Search Engine Watch In this forward-thinking mobile world, let's look ahead to the five key mobile trends to watch. Hacking the Google Display Network for Insanely Low CPC Search Engine Watch Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming! Search Engine Land Like it or not, mobile is a force to be reckoned with in regards to Google, SEO, and online marketing as a whole. And because bigger brands and sites have more resources to devote to mobile marketing, this will likely mean a continuation of the Google smack-down on smaller, local businesses that started with the Hummingbird algorithm. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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The 5 Biggest SEO Benefits of Blogging

March 5, 2015 More Ways to Stay Updated: RSS Twitter The 5 Biggest SEO Benefits of Blogging by Jayson DeMers Blogging has changed dramatically over the past decade. What was once considered a niche hobby or small point of differentiation has become a common practice in nearly every industry. It's no longer a rudimentary aspect of business, either. It's a very strategic mechanism with a wide range of benefits - enhanced SEO chief among them. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Do tricky marketing claims really help you as a marketer? by Mike Moran "Drivers who switched to us saved an average of $538." Maybe you've seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us. It actually doesn't tell us a thing about whether this company has cheaper auto insurance rates than any other one. Many insurance companies make this claim and it is meaningless. The question is, "Is it good marketing?" Finding more mobile-friendly search results Google Webmaster Central Blog When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content. Fixing Hacked Sites Google Webmaster Central Blog Every day, thousands of websites get hacked. Hacked sites can harm users by serving malicious software, collecting personal information, or redirecting them to sites they didn't intend to visit. Webmasters want to fix hacked sites quickly, but unfortunately recovering from a hack can be a complicated process. Build a loyal user base with three new Mobile App Analytics reports Google Analytics Blog We’re happy to announce that Mobile App Analytics will now let you understand how users come back to your app day after day, and provide the rich insights you need in order to measure their value over time. Let’s take a look at how these new reports can help make your app a hit. Combine AdWords with Google Analytics for Better Insights, Bidding and Results Google Analytics Blog Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads. Introducing the new AdSense Revenue profile Google AdSense Blog Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail. Google Consumer Surveys: An additional way to monetize your site Google AdSense Blog Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05. Check out how Times Publishing Company generated incremental revenue with Google Consumer Surveys. AdWords app launches on Android Google AdWords Blog Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing. Now, you can use your smartphone to keep your AdWords campaigns running smoothly—no matter where your business takes you. Re-engage Past Site Visitors with Programmatic Remarketing on Google Display Google AdWords Blog Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing works to re-engage those potential customers with tailored messages at the right moments and in the right context. Simply put, past visitors can be your most qualified prospects, making remarketing an essential tactic in your marketing efforts. Best Practices for Driving Calls with AdWords Google AdWords Blog Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most important channel to use when connecting with customers. If you’re looking to take full advantage of our recently introduced call-only campaigns or to drive calls alongside clicks, there are certain things that you should be thinking about. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Go for the Big Win with Your Social Media Marketing

January 31, 2015 More Ways to Stay Updated: RSS Twitter Go for the Big Win with Your Social Media Marketing Strategy by Stoney deGeyter Social media offers fantastic opportunities for content promotion. Opportunities that didn't exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can't just use your social media accounts to accost followers with your "commercials." Effective use of social media requires planning and strategic implementation. While old school advertisement allows you to pay for reach on other people's networks, social media requires you to build up your own audience with which you can engage and advertise from. This is no small hurdle, and many companies have failed at social media marketing due to improper use of their social networks. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! The Scientific Case for Online Marketing That Doesn't Get Results by Mike Fleming We've become spoiled. Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts. But they still did it. They knew that advertising worked, they just didn't feel like they had a solid grasp on how, why, when, and where it worked. There wasn't much that was highly measurable in those days, so directly tying ROI to marketing spend with any level of significant confidence was hard. Enter digital. It's the wonderful land of accountability. Is traditional marketing dead? by Mike Moran It might sound like a provocative question, but it's a real question I was asked once at a speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Like any good consultant, I know it is annoying to answer a question like this as "It depends" but you're a lot better off knowing how to think about this for your own business than hearing some apocalyptic pronouncement... The Science of Digital Marketing by Todd Bailey "There is no law except the law that there is no law", could not be more true in the digital marketing industry. Sure, there are guidelines, best practices and policies but that isn't to say that the industry as a whole is, and will always be, a science.... What does "Do It Wrong Quickly" really mean? by Mike Moran If you haven't read my book (I assume that's most of you), you might not be seduced by the idea of doing anything wrong. And I have noticed that there are more and more critics of this "fail fast" idea, who are starting to talk about a "cult of failure." Now, I am sure that there are folks who are embracing failure to take off the pressure or to be unaccountable or for other weird reasons. But that's not me. The Value of, and Steps to Design, the Perfect Website by Jayson DeMers The idea of designing your own website may seem challenging if you've never done it before ... but it doesn't have to be. Even with new trends and shifting goals for 2015, the array of tools and resources available online makes it easy for any business to develop its own muscular online presence. Use this step-by-step guide to demystify the process of creating the perfect website. What Businesses Need to Know about Content and SEO by Jayson DeMers Content is one of the most important factors a business has to execute properly if it wants to boost search engine visibility and rankings. What's challenging is that there are seemingly a million different kinds of content, and the rules for what's most effective seem to change regularly ... and too often, completely without warning. So how can content be created and employed most effectively? What are best practices for combining business content and SEO? SEO Trends That Will Stick Through the New Year by Jayson DeMers SEO is characterized by constant change. Rapid adoption of mobile devices for Internet use is playing a big role in that.To keep up with the way Google ranks websites and how users look for information, it's important for your company to implement evolving SEO strategies for 2015. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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The 6 SEO Mistakes You Can't Afford to Keep Making

December 18, 2014 More Ways to Stay Updated: RSS Twitter The 6 SEO Mistakes Your Business Can't Afford to Keep Making by Jayson DeMers Have you ever wondered what's holding your Google rankings and SEO efforts back? Proper SEO is complicated, and making a mistake in your SEO campaign is easy. It's possible your only roadblocks to higher Google rankings are foolish - yet fixable - mistakes. What are some common SEO don'ts, and how can you fix them?... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Do You Know Your Blog's Audience? Don't Be So Sure. by Stoney deGeyter A blog without an audience isn't worth reading. Do you know who your target audience is? Most people don't. In fact, if you talk to many business owners, they'll tell you that their target audience is anyone who wants what they offer. Wrong! Will social media listening replace market research? by Mike Moran Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted. When a company with the marketing chops of P&G says something, you've got news. But the news is actually much bigger than what you are reading in Ad Age.... The four steps to "appiness" Google Webmaster Central Blog App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say "schema.org ViewAction"! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've seen the number of clicks on app deep links jump by 10x. Helping users find mobile-friendly pages Google Webmaster Central Blog Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone. This can be a frustrating experience for our mobile searchers. To make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. Google Analytics Demos & Tools Google Analytics Blog As a member of the Google Analytics Developer Relations team, I often hear from our community that they want to do more with GA but don't always know how. They know the basics but want to see full examples and demos that show how things should be built. Well, we've been listening, and I'm proud to announce the launch Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often. ThriftyFun.com boosts page views with mobile site redesign Google Adsense Blog Lewis Sandbeck founded ThriftyFun.com in 1999 as a community for people who seek creative and cost-saving household projects. With the help of AdSense, it grew into a full-time job for his brother, mother, and him. When the Sandbecks noticed that 40% of their users were actually using mobile devices, they decided to redesign their site using responsive web design. A better way to reach customers on the Google Display Network Google Adwords Blog Advertisers have been using interest category marketing since 2009 to connect with people across the Google Display Network based on their interests. Since then, we've added new and more powerful interest-based capabilities: affinity (for enthusiasts), custom affinity (for niche segments), and in-market audiences (for ready to buy shoppers). As these more sophisticated audience tools offer advertisers more flexibility and control, “Other interests” will no longer be a targeting option for new and existing audience campaigns starting on January 15, 2015. The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims Search Engine Watch Getting smoked by an algorithm update is tough. The loss of traffic, leads, and sales can be catastrophic while companies work to fix problems that led to the attack. If you’ve read my previous posts about Panda and Penguin, then you know I think it’s critically important to keep driving forward as if an algorithm update isn’t impacting your site. For example, you should keep publishing top-notch content, using social media like a champion, leverage email marketing to get in front of your customer base, and more. 8 Innovative SEM Tips From Those in the Know Search Engine Watch SEM is a huge, multifaceted field, and the precise functions of SEMs and search engines both change constantly. To keep you up to date and in the know, here are eight essential pieces of advice from SEM leaders with a proven track record of influencing the industry. Effective Keyword Targeting: The Key To Growing Traffic & Revenue Search Engine Land When it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By correctly identifying areas of growth potential, you can transform a website into a traffic machine with high revenue potential. How To Make Every Single Page On Your Website Evergreen Search Engine Land Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the Internet with uselessness – unread, unindexed, and forgotten. Sounds kinda sad. It doesn’t have to be this way, though. In this article, I want to show you how you make every single page on your website evergreen. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2014 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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