 March 10, 2016 More Ways to Stay Updated:  Thinking Like the Customer: How to Target the Right Keywordsby Jayson DeMersWith seemingly endless programs and tools available for doing keyword research, it can be frustrating to try to figure out the best ones to use in your SEO campaign. Certainly, keyword analytics tools like Google AdWords are extremely helpful, but a huge part of keyword discovery involves thinking like the customer. As you work to understand your target market, step into a potential customer's shoes and ask yourself, "What am I looking for?"...
Who Are You Talking To? 3 SEO Strategies For Building An Audienceby Jayson DeMersTo run a successful business, you need to have a clear sense of who your target audience is. Until you identify this core group, you probably won't understand their needs, what type of content they're seeking, and where to connect that content to reach that audience most effectively.So who is it you're talking to? Your SEO strategy depends on the answer to this question. Here are three strategies for understanding your target audience....  Why enterprise digital marketing can't be completely in houseby Mike MoranSeems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing completely in house. ... Content Is King, But Does It Rule Alone in SEO?by Jayson DeMersWe know that content is vital for an SEO campaign to succeed, but let's try to flip that logic around. Is it possible for an SEO campaign to succeed through the use of content only? ... Should Your SEO Team Be Wide or Deep Specialists?by Jayson DeMersThere's no question that your SEO team needs to be comprised of industry experts. Whether you have a full-time in-house team, you're working with an agency, or you're combining your own experience with the skills of freelancers, your overall level of expertise will ultimately determine your success. Someone new to the industry is liable to make more mistakes, have lower quality standards, and run into problems when it comes time to troubleshoot. Here's the dilemma: not all "expertise" can be classified the same way. ... Viewability Spotlight for Sellers: 4 ways to improve ad layouts for better viewabilityGoogle AdSense BlogOur latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. Why are my AdSense earnings down right now?Gooogle AdSense BlogToday we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings. Three ways to protect your business from ad-blockersSearch Engine WatchThe increasing popularity of ad blocking software is a very real threat to marketers, whether they're already feeling the pinch or not. With rates for PPC based on the popularity of the host website, you could be paying top dollar for page views that few will ever see. How understanding psychology can help increase ecommerce salesSearch Engine WatchThere is a constant struggle for ecommerce brands to identify the consumers' needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome. The terrifying connection between malware, Google Search Console, rogue subdomains and AdWordsSearch Engine LandIn the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations. 17 social media management software vendors comparedSearch Engine LandFinding the appropriate social media management tool for your business can be a challenge. This free 64-page guide produced by Digital Marketing Depot provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. Return to the Top of this Page
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