 October 17, 2017 More Ways to Stay Updated: 7 Optimization Strategies to Use on Every Product PageSearch Engine GuideProduct pages are crucial for a search optimization and conversion optimization strategy and some of your greatest opportunities to turn site visitors into paying customers.
How to make sure your local search marketing is up to scratchSearch Engine WatchFor local businesses, having a strong presence in local search results is fundamental to those all-important conversions. How to write blog headlines that drive search trafficSearch Engine WatchYou could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. How to optimize your ad campaigns for consumer behavior on Facebook and GoogleSearch Engine WatchFacebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. Amazon SEO: A guide to improving your rankings on AmazonSearch Engine WatchIf you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business. 6 lesser known tools to power your content marketingSearch Engine WatchIn every round-up of content marketing tools, it seems like the same names are mentioned. To celebrate the industry's "undercover" tools, here are six lesser-known tools to power your content marketing. The collision between PR, content, and SEO: How to make it work for youSearch Engine WatchIn the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would sound the death toll for traditional communications and marketing strategies, like public relations. But instead, PR continues to prove itself an essential element of marketing communications. Quality score in 2017: Should you care?Search Engine LandContributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Google locally focused ads poised to play important holiday season role for brick-and-mortar brandsSearch Engine LandIf 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. 'High-quality content' tips from Google's own style guidesSearch Engine LandTo meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines. The ever-increasing importance of usability and trust in link buildingSearch Engine LandSometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Return to the Top of this Page
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Tuesday, October 17, 2017
7 Optimization Strategies to Use on Every Product Page
Thursday, July 13, 2017
The most effective ways to respond to negative reviews
July 13, 2017 More Ways to Stay Updated: The most effective ways to respond to negative reviewsSearch Engine WatchCustomer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy.
PPC 102: Seven tips to improve your paid search campaignsSearch Engine WatchOnce you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level. 5 UX best practices for a search engine focused websiteSearch Engine WatchYour website visitors have specific problems, and they use search engines to find the answers they seek. Once they locate a website that answers their questions, they expect to view the answers quickly and easily. This is why it is essential that SEO and UX complement each other to produce results. How to achieve off the charts off-page SEO that will boost trafficSearch Engine WatchIf you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for "off-page SEO" - SEO elsewhere around the web, and even offline. Here's how to get started. 12 things to know to succeed with Google PostsSearch Engine LandLocal businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature. Google begins rolling out messaging feature within Google My BusinessSearch Engine LandYou can now message with your customers directly via your Google local panel in mobile search. 4 tips for becoming a content-producing machine and generating more organic trafficSearch Engine LandProducing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. Your 6 new ways to use location targetingSearch Engine LandLooking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. Fix your outbound link problem in a single workdaySearch Engine LandWorried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links -- without getting rid of the ones that are helping you. SEO case study: Zero to 100,000 visitors in 12 monthsSearch Engine LandColumnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks. The Case For and Against Attending Marketing ConferencesMoz BlogHow do you measure the ROI of attending a marketing conference? It's less about the numbers and more about the results. Rand explains the rationale behind why he believes conferences are worth the investment and shares his own personal list of favorites. How to Measure Performance with Custom Dimensions in Google AnalyticsMoz BlogLearn how to use Google Analytics to its full potential with this tutorial on custom dimensions. Tom Bennet shares how a little investment in your tracking setup and thoughtful consideration on which insights matter can squeeze the most value out of your analytics and reporting. Return to the Top of this Page
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Thursday, June 8, 2017
Optimizing in a Post-Penguin Era: Here's What That Means
June 8, 2017 More Ways to Stay Updated: We're Optimizing in a Post-Penguin Era: Here's What That MeansSearch Engine GuideWe may be entering an entirely new era of link building, thanks to a major change in how the Penguin update works. This is the post-Penguin era, and your link building strategies should change with that distinction.
6 Ways Nonprofits Should Be Using SEOSearch Engine GuideWith these strategies in place, even nonprofit organizations with strictly limited budgets can achieve growth in SEO. Better Snippets for your UsersGoogle Webmaster Central BlogBefore buying a book, people like to get a snapshot of how they're about to spend a few hours reading. They'll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they'll like the book. Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time reading the page the snippet belongs to. Building a better web for everyoneGoogle AdSense BlogAs part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor. AdSense Beginner's Frequently Asked QuestionsGoogle AdSense BlogWhat is AdSense? In short, AdSense is a free, simple way to make money by placing ads on your site. Google's ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. Maximize conversions with Smart BiddingGoogle AdWords BlogWhen your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help you make the most out of your budget, we're introducing Maximize Conversions: a new Smart Bidding strategy that automatically sets the right bid for each auction to help get you the most conversions within your daily budget. 5 little-known tools for a holistic digital marketing campaignSearch Engine WatchEveryone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Top 4 mistakes ecommerce marketers are still makingSearch Engine WatchIn this post, I'll break down four mistakes I see all too often and explain why ecommerce marketers should look to remedy them ASAP. Taming the local search beast in a post-Possum and Fred worldSearch Engine WatchTwo of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates? A visual guide to Pinterest advertisingSearch Engine WatchPinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising. Who should optimize content: SEOs or content writers?Search Engine LandSearch engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Beginners' guide to Bing Ads managementSearch Engine LandConsidering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. Return to the Top of this Page
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Monday, May 1, 2017
How to Optimize Product Catalogs for Search
May 1, 2017 More Ways to Stay Updated:  How to Optimize Your Online Product Catalog for Searchby Jayson DeMersOptimizing your online product catalog for search engines can help your ecommerce store rank higher, achieve more brand visibility, and get more traffic....
How to Write Better Content for a Mobile Workforceby Jayson DeMersOptimized content for mobile devices and attracting more links will increase your overall search rankings in Google.... How Accurately Can You Predict the Results of an SEO Campaign?by Jayson DeMersIt's impossible to predict SEO results to perfection, but you should be able to make fairly accurate projections by leveraging the right resources and sticking to the techniques outlined here.... DMOZ Shut DownSEObook BlogAs search has advanced (algorithmic evolution, economic power, influence over publishers, enhanced bundling of distribution & user tracking) general web directories haven't been able to keep pace. Ultimately the web is a web of links & pages rather than a web of sites. Find your next customer with new audience solutions for Search and ShoppingGoogle AdWords BlogStarting today, we're rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message. Similar audiences helps you find people who share similar interests with your best customers, right when they're searching for products and services like yours. This makes it easy for you to expand your reach by connecting you with more people who want what you have to offer. AdSense 101: What you need to knowGoogle AdSense BlogAdSense is Google's ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. How to use Google's new demographic targeting for search adsSearch Engine WatchOverall, demographic targeting for the search network gives advertisers another dimension with which to narrow down their audience to target the most relevant people. How can marketers optimize for Google's new similar items feature?Search Engine WatchGoogle has announced that "Similar items" is now available globally in image search on mobile and in its Android app. 8 technical issues holding your content backSearch Engine WatchFailure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign. What your paid search KPI says about youSearch Engine LandEvery advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Local search update: 'Best' filter invading the local packSearch Engine LandWe all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Evaluating PPC talent, part 1: Where to beginSearch Engine LandHow can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? 5 Keys For Creating Viral YouTube TitlesSearch Engine LandIf you spent time crafting a quality, compelling and possibly humorous video that has viral potential, spend a little extra time on the YouTube page content. A great title has the potential to push your video from merely popular to wildly viral. Return to the Top of this Page
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Tuesday, March 7, 2017
4 Types of Website Traffic to Watch in Google Analytics
March 7, 2017 More Ways to Stay Updated: The 4 Types of Website Traffic to Watch in Google Analyticsby Jayson DeMersDo you know who's coming to your website and why are they coming? If the answer is no, you should look deeper into analytics program like Google Analytics and track these four types of website traffic....
Which Is More Important: Technical SEO or Reputation Management?by Jayson DeMers
How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)by Jayson DeMersSooner or later voice search will impact long-term SEO strategy. How do you plan to improve your SEO strategy aligning the latest developments happening in the voice search technology?... Protect your site from user generated spamGoogle Webmaster Central BlogAs a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines. A Love Story for the Ages: Marketing Commits to MeasurementGoogle Analytics BlogWorking together, Marketing and Measurement can uncover insights that will improve your marketing, your customer experiences, and ultimately your business. To reach that next relationship level, Marketing can't just casually date Measurement when it's convenient. They need a real commitment. The inside scoop on native advertising: What is it, why does it matter and do you need it?Google AdSense BlogNative ads allow you to have an ad styled to fit within the page and it's surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site. More control over the ads you serve on your site(s)Google AdSense BlogWe've heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we're excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge. Emoji appear in Google AdWords ads titlesSearch Engine WatchEmoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and moreSearch Engine WatchI'm constantly working with keyword research tools and I have had the opportunity to give many APIs a try. So I decided to carry out a small study comparing the keyword research APIs I have looked into, and share my research in a blog post. How will Google's new Ad label impact marketers?Search Engine WatchGoogle started testing a new Ad label in January this year, and late last week it was confirmed that this will now be rolled out globally. So what is growth hacking, really?Search Engine WatchIn 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term "growth hacker" as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that's pretty vague, right? How we hijacked Google's SEO guide search rankingsSearch Engine LandContributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process. Finding the right content management systemSearch Engine LandIn today's market you can throw a stone and hit a CMS. How do you choose the one that's right for you? Why you need to get back to SEO basicsSearch Engine LandYou can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. Return to the Top of this Page
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Thursday, January 19, 2017
The Relationship Between Marketing Automation and SEO
January 19, 2016 More Ways to Stay Updated: The Relationship Between Marketing Automation and SEOby Jayson DeMersIf you want to be an organization that sits on a well-balanced stool with four legs, then you would create a healthy relationship between marketing automation and SEO....
9 Tips for Artists Looking for More Search Visibilityby Jayson DeMersThese 9 tips on SEO (Search Engine Optimization) are helpful for artists who are looking for more search visibility.... 6 Ways to Optimize for Searches Other Than Googleby Jayson DeMersGoogle isn't the only search engine that people use. Here are 6 alternatives you can optimize for searches with a focus on your particular niche.... Other sites are using my ad code. What should I do?Google AdSense BlogHello AdSense Publishers, if you are seeing sites on your performance reports or under your sites list that don't belong to you, this post is for you! Nine crazy predictions for SEO in 2017Search Engine WatchIt's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. Building your SEO strategy in 2017: what's most important?Search Engine WatchIf you're wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google's algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Relaunching your website? Don't forget an SEO audit!Search Engine LandColumnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. Mind the store: Using AdWords to drive offline salesSearch Engine LandStore visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions. How to build links without creating content: 5 examplesSearch Engine LandLink building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content. Return to the Top of this Page
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