 September 16, 2010 - Navigation: Articles - Small Biz Talk More Ways to Stay Updated:  6 Cliches That Help You Understand SEOby Stoney deGeyterCliches are a great way to make a point because the meaning of them is pretty much universally understood, even if not entirely true. Just because something is a cliche doesn't mean it can, or should be, disregarded. Here are some cliches that we can use to help us better understand SEO.
5 Cliches That Make You a Better SEOby Stoney deGeyterNot all sites are easy to get results for, regardless of how much improvement is necessary. There is a lot of knowledge that is needed to be a good SEO, and that includes having street smarts. So, continuing on my theme of using traditional cliches to make SEO points, I hereby provide you with some common cliches that will help you be a better SEO.  Does your SEO get lost in the translation?by Mike MoranPeople often ask me how to break into international markets. Big companies struggle with this all the time, but the great thing about the Internet is that small companies have a better chance of going global than ever before. But when you're planning that new country Web site, have you thought about search engine optimization? Sure, you want the free traffic, but have you thought through the steps you need to take? It might be more complicated than you think.... What's that SEO Worth to You?by Stoney deGeyterPricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It's difficult because there is no one-size-fits-all pricing metric. It seems that, no matter where you turn, you're comparing apples to oranges when it comes to pricing and services offered between SEO companies.  Google Instant - Thanks for the Insane Laughs!by Sage LewisHave you seen Google Instant? It's the latest development from Google. I can't take the hilarity of it all.... Google Instant Isn't Instant Gratificationby Stoney deGeyterOver the past few days, I've been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I've been drawing some of my own conclusions. Will Google Instant change the face of SEO or PPC? Will it save us time searching? Will people adopt or reject it? Anybody offering opinions on these questions is merely speculating. I've got my own speculations, and I'll share them here.  Smart Web Business Decisions Made Easierby Mike FlemingHere is an absolutely delightful new little (but really huge!) feature in Google Analytics that should make anyone interested in improving their web business results smile from ear to ear. It's called Weighted Sort.The problem:You want to find out how your keywords are performing for a particular metric, say bounce rate, because you want to improve the relevance of the visitors to your site. You jump into analytics to take a look at the Keyword Report, click on the bounce rate heading to sort bounce rates from worst to best, and you find this......
Is duplicate content OK for duplicate keywords?by Mike MoranA couple of months ago, I posted on the search engines' so-called "duplicate content penalty," where pages that contain similar words are often hidden from the search results because the search engines (rightly) conclude that searchers would rather see different pages. Recently, I was e-mailed a follow-up question about a particularly difficult aspect of the duplicate content penalty - when you have two keyword phrases whose landing pages really could be twins. What do you do then? Google Improves Control of PPC Exposure With Modified Broad Matchby Mike FlemingIf you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to queries that had all of your words in any order. Then, broad match became "expanded broad match" where Google's algorithm was given free reign to decide if search queries were a close enough match in search intent to show your ad. Many of... Do Keywords In Your Domain Matter?by Sage LewisThis is a question I get asked all the time. Get the final answer right here.... Don't Let Good Content Die - 4 Ways to Keep It Aliveby Stoney deGeyterThere are any number of reasons why content needs to be changed, freshened up, or removed altogether. But rarely, if ever, do you want to throw the baby out with the bath water. Something can usually be salvaged. Previously valuable content can be made valuable again. Here are four ways you can keep good content alive, even when it's old. Adapting to a Social Media Fastby Mike MoranSome of you might know that I like to take Augusts off. While not completely off the grid (I still clean out my e-mail, although I don't reply much--and I still moderate comments on my blog), I don't write any blog posts (on my blog or here at Search Engine Guide), and I stay off Twitter. I also don't read any blog posts or check out what others are saying on Twitter--it's a social media fast. Each year, it's interesting to find myself picking up a newspaper again. This year, I did something a bit different, because I actually returned...  Is 2011 The Year of the Social Media Bubbleby Eric BrownSeveral camps are starting to chant that 2011 may well be the year of The Social Media Bubble. I would not proclaim to predict the future by any means, but it sure seems more probable than not. While we have little experience predicting the future, we have had an up close and personal relationship with the real estate bubble. Developing real estate used to be a pretty fun and profitable endeavor, however the past couple of years of operating our boutique apartment rental business in SE Michigan has had more challenges than we ever imagined. But as with all struggles,... PPC Testing Made Easier with AdWords Campaign Experimentsby Mike FlemingIf you take your PPC campaigns seriously (why wouldn't you?), you're always testing. Always. It's the only way to accomplish long-term growth and gain insights that will translate into all of your other marketing channels. One problem that has been inherent since the beginning of PPC is the inability to do true A/B split-testing with variables like keywords, bids, ad text, ad groups, match types, dynamic keyword insertion, etc.... How to Ensure Your Website Gets Some Actionby Stoney deGeyterWhen it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it's your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a ghost town. If there is anything that all the years of marketing research has proven it's that people need to be told what to do if you expect them to do anything at all. How to Train Your Content to Get Your Audience's Attentionby Stoney deGeyterMost people who visit websites scan them first, then skim the text. But, they only skim read if they get intrigued by their initial scan, and they read it only if they find something compelling and interesting that warrants their full attention. There are four easy ways to train your text to be scan-able.  Properly Formatting Your Press Release for Maximum Impact - Part Iby Stone ReuningOptimized press releases not only help boost your search engine rankings but help your company build credibility and spread news about new products, events or any other newsworthy item. Properly formatting your press releases gives your company the professional look it deserves.... Properly Formatting your Press Release for Maximum Impact - Part IIby Stone ReuningAside from letting the world know about what's going on at your company, press releases also help your company's website build and maintain high search engine rankings.... Google Places - Do You Know This Place?by Sage LewisIf you aren't familiar with Google Places please watch this video. It's growing and could be significantly affecting your business without your knowing.... Take Your Online Business to New Heights With the Display Network - Part 5by Mike FlemingGoogle's Display Network has two types of targeting options. The first, automatic placements, we've talked about already. This is where you create keyword-themed ad groups and Google makes your ads eligible to appear on web pages whose content theme matches the theme of the keywords in your ad group. Now, we'll talk about the second - managed placements.... Return to the Top of this Page  SEARCH ENGINE OPTIMIZATION Do I Need To Optimize My Site MoreDo Edu Links Improve Your Site's Google RankingSOCIAL MEDIA Facebook FBMLHow Can I Know How Many People Visit My TwitterMotivating A Friend Of Friend ReferralPRINT ADVERTISING My First Direct Mail CampaignDisposable Coffee Cup AdvertisingCOPYWRITING Is The Market Of Content Writing Slowing DownNEWSLETTER & EMAIL When Is The Best Time To Send Is The Wrong QuestionSMALL BUSINESS ISSUES Lowering Price: Good Or BadTactics For Local Franchise MarketingREVIEW Caricaturist Asking Your AdvicePREVIOUS WEEK Small Business Forum Update For September 1, 2010Return to the Top of this Page
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