Thursday, November 10, 2011

Your Website Marketing News from StepForth





StepForth Web Marketing Inc. Newsletter



 Why Having a Strong Google Profile Matters


A visual layout of why Google profile's matter


There are many reasons to believe Google Profile will assist your rankings!
StepForth CEO, Ross Dunn explains how rel=”author” appears to fit into a much grander plan Google is implementing around personal profiles.





News & Stories from the Marketing Front




Could Stumbleupon Advertising be an Overlooked Treasure?

StepForth's Ashley Melsted shares reason's why you should be leveraging this growing social media site. 



Graph of top 7 social media sites in the USA Aug-Nov 2011


In Depth Web Browser Market Share Data 

Ensure your website is compatible with the browsers your target market is using. 




 SEO 101 presents the latestest in online news 

Ross and his co-host John Carcutt discuss the latest in online news including Google+ Business pages and Google News linking to Author's Google+ Profiles




Google's Q&A Session with Matt Cutts  
Ross summarizes the key info from the live video chat with the head of  Google’s webspam prevention team, Matt Cutts



a collage of the world's top 5 web browsers

SEO 101 Internet Radio Show on WebmasterRadio.FM Logo and link to download the show on iTunes

Screenshot of the live Q&A with Matt Cutts


Copyright © 2011 StepForth Web Marketing Inc. All rights reserved.
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Thursday, November 3, 2011

Half Price off all Email Strategy Modules

Receive 50% off Email Strategy Modules This November Only

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ClickZ Academy

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MAXIMIZE YOUR EMAIL MARKETING EFFORTS

 

Written by Jeanne Jennings, ClickZ Academy's Email Strategy course provides you with the best practices and experience for developing an effective email program.


7 MODULES – AUTHORED BY JEANNE JENNINGS

  1. Getting to the Inbox - Learn different aspects of email marketing which can affect deliverability and the key elements of reputation
  2. Email Format - Discover best practices in email format to maximize your response rate
  3. Compliant Email - Understand Canadian, UK and US laws relating to email marketing and identify easy ways to comply them
  4. Email ROI - Find out how to track and report how people are interacting with your email and measure the revenue impact
  5. Building your own Data List - Explore the key methods available for developing your email data and its benefits
  6. Sending Strategy - Understand the fundamentals of email strategy, learn the best day and time to send emails and the 4 different formats available in which to program your emails
  7. Email Strategy - Find out how email strategy can help meet your marketing objectives through lead generation, lead nurturing, direct sales and customer retention
Visit the course overview to preview the full content on each module.

Take advantage of our special offer this November only and receive 50% off our Email Strategy course. Use discount code CZAENOV to secure your special offer.


Find Out More

DISCOUNT OFFER:

  50% off Email Strategy
  Priority Code: CZAENOV



CONTACT

Gerry Houser
+1 (646) 736-1871
gerry.houser@incisivemedia.com



"I've been taking the e-mail marketing course and think Jeanne is a great speaker/teacher. The format is perfect for me as I can complete each module at my own pace." Myriam Buffa, Email Marketing Manager, Travelers Insurance


COURSES INSTRUCTORS ON-SITE TRAINING IN-HOUSE JOBS
 
 
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Tuesday, November 1, 2011

Reminder: Pierre Zarokian invited you to join Facebook...

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Monday, October 31, 2011

Want Conversions? Give a Little to Get a Little

Search Engine Guide

October 31, 2011

More Ways to Stay Updated:   RSS   Tweet This! Twitter



Stoney deGeyter

Want Conversions? Give a Little to Get a Little

by Stoney deGeyter

Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can't seem to get a secure hold on them.

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Stoney deGeyter

The Ultimate Keyword Sorting and Organization Spreadsheet

by Stoney deGeyter

There is more to keyword research than just the research. You have to be able organize and sort your keywords into groups that will allow you to optimize them most effectively into your website. This post will walk you through the organizational side of the keyword research process using a customized keyword research spreadsheet.



Mike Moran

How to protect your trademark online

by Mike Moran

In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add the trademark symbol to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol. It was so simple back then, wasn't it? But it's a brave new online world now...



Miriam Ellis

Google Reviews As Political Battleground

by Miriam Ellis

An Alabama deli owner faces an onslaught of online hate reviews. Where should review portals stand on this issue? Where do you stand?...



Stoney deGeyter

You Know Your SEO Provider Sucks When...

by Stoney deGeyter

They claim to have a "special" relationship with Google.



Mike Moran

E-commerce innovation, and it's not from Amazon

by Mike Moran

If you're like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since--well, since e-Commerce has existed. To me, their genius is in getting you to pay more than you would elsewhere, just because you like it so much. The experience is so easy, so trustworthy, so low-risk, and so time-efficient that you don't even think about shopping elsewhere....


Free Report: 10 Commandments of Profitable AdWords Campaigns

Learn from the best, avoid common pitfalls, and get profitable fast.



Stoney deGeyter

The Value (or Lack Thereof) of Measuring Keyword Rankings

by Stoney deGeyter

There are a lot of ways to measure the success of an SEO campaign and rankings can be a relevant factor, but that should not be the only factor. Heck, I'm not even sure it's one of the top 5 most important measures of success! But instead of just yelling, "ranking reports suuuuuuuuuuuuuuuuuuuck" at the top of my lungs, let's look at how we can accurately measure the value of any particular keyword ranking. I think you'll find a lot more here than meets the eye.



Miriam Ellis

Google Local Gallops Away From Feudalism, Offers Fixes

by Miriam Ellis

It's not a Harlequin romance novel nor even a better class of historical fiction. Google really is running away from the castle with their new Places contact form!...



Mike Moran

You DO know what to say in social media

by Mike Moran

I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don't know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don't know what to say at all--even that they have nothing to say. All these fears are real and you might be experiencing some of them yourself, but you don't need to. I'd like to convince you that you really do know what to...



Mike Moran

Don't be afraid of fake reviews

by Mike Moran

Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response. Or that some criticisms are "one-day stories," and answering them just "gives them legs." And some of you are especially adamant about this when it comes to reviews of your business or your products that you just KNOW are fake. And, I am here to...



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Wednesday, October 26, 2011

Introducing The SES Chicago Mobile App

Download the Free SES Chicago Mobile App Today
SES Goes Green
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LinkedIn
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SES Chicago

REAL-TIME ALERTS ON SESSIONS, PARTIES, & MORE...

We're making the push to create a greener conference by cutting back on the wasteful paper and going mobile. The SES Conference App is a native application for smartphones (iPhone, BlackBerry and Android).

  • Stay organized with up-to-the-minute info
  • Organize schedules easily through Schedule-at-a-Glance
  • Receive alerts through real-time updates from the SES Team
  • Connect you to the conversation with the built-in Twitter feed
  • Rate and comment on the sessions you attend
  • Locate exhibitors you want to visit
  • Save and share photos of your show experiences
  • Network and exchange info with attendees you meet via the Friends feature

Downloading the SES Mobile App is easy!

iPhone/iPad Users: Download here

For All Other Phone Types (including Android & BlackBerry): Visit Us Here

 

Sponsored Opportunities
e-mail: Sales@SESConference.com
phone: +1 646-755-7255

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e-mail: Registration@SESConference.com
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Incisive Interactive Marketing LLC. 2010 All rights reserved.
 

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Would You Like To Develop Your Skills & Gain More Qualifications?

ClickZ Academy's suite of online courses cover well known industry issues to help you maximize the effectiveness of your online campaigns. Following successful completion of the course you will receive a certificate recognizing your achievement and you will also be eligible to join the ClickZ Academy alumni.

Online courses have all the benefits of a ClickZ Academy workshop with the additional advantage of being able to take the training at your own pace and time.

50% off Courses:

 

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CONTACT

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+1 (646) 736-1871
gerry.houser@incisivemedia.com

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Test your knowledge and complete the sample course
OTHER COURSES INSTRUCTORS ON-SITE TRAINING IN-HOUSE JOBS
 
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