Monday, January 30, 2012

Search Engine Guide - Your Local SEO Checklist For 2012

Search Engine Guide

January 31, 2012

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Miriam Ellis

Your Local SEO Checklist For 2012!

by Miriam Ellis

Be a woman or man with a plan for Local in 2012 with these 10 sensible, empowering tips!...


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Miriam Ellis

The Shady Practice Of Spinning Articles To Avoid Duplicate Content Penalties

by Miriam Ellis

Why substitute the word 'canine' for 'dog' isn't your most intelligent marketing choice....



Mike Fleming

Don't Waste Time Looking at Web Data Until You Do This

by Mike Fleming

Your business is different than everyone else's, so why would you look at the same measurements of success as everyone else?  Everyone looks at visitors to their site, but what does that tell you about how your business is doing?...



Stoney deGeyter

The Difference between Good SEO and Great SEO

by Stoney deGeyter

Some quick-witted wisdom about good vs. better when it comes to SEO.



Mike Fleming

Where You Should Invest Your Web Marketing Budget

by Mike Fleming

...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor...a great tool in the hands of your reporting squirrel is useless.  A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line......


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Mike Moran

Editing: Is social media realtime or permanent?

by Mike Moran

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between.



Jennifer Cario

6 Reasons 2012 is the Perfect Time for Social Media

by Jennifer Cario

As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they're too late to the game. While I'm not going to lie and say it's the easiest it's ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before...



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SES Conference & Expo Calendar

SES Conference & Expo Mobile Version  |  Online Version

SES EVENT CALENDAR
www.sesconference.com
 
 

Last year, SES Conference & Expo attracted 15,000+ businesses globally, with even more projected as the importance of online marketing grows in 2012.

So as we gear up for the New Year, we would like to share with you our complete 2012 calendar. The world's biggest brands, smartest agencies, and savviest companies gather at SES events across the globe to learn, share, and connect with the interactive marketing community. Focused on the latest strategies and best practices, the industry's thought leaders challenge you and equip you with the know-how, the tools, and actionable content you've been asking for.

Look below for an event near you or read on to find out more about our conference & expo series.

UPCOMING SES EVENTS

Feb 20-24

SES ACCELERATOR CONFERENCE »
HILTON SAN DIEGO BAYFRONT | REGISTER TODAY

 
Feb 20-24

SES LONDON CONFERENCE & EXPO »
QUEEN ELIZABETH II CONFERENCE CENTRE | REGISTER TODAY

 
Mar 19-23

SES NEW YORK CONFERENCE & EXPO »
HILTON NEW YORK | REGISTER TODAY

 
Apr 16-18

SES SHANGHAI CONFERENCE »
INTERCONTINENTAL SHANGHAI PUXI | SAVE THE DATE

 
Feb 20-24

SES TORONTO CONFERENCE & EXPO »
HYATT REGENCY TORONTO | SAVE THE DATE

 
Feb 20-24

SES SAN FRANCISCO CONFERENCE & EXPO »
MOSCONE WEST | SAVE THE DATE

 
September 2012

SES HONG KONG CONFERENCE & EXPO »
THE MIRA HONG KONG

 
Nov 12-16

SES CHICAGO CONFERENCE & EXPO »
HYATT REGENCY CHICAGO | SAVE THE DATE

 
Nov 2012

SES SINGAPORE CONFERENCE »
GRAND HYATT SINGAPORE


UPCOMING PARTNERED EVENTS

Feb 20

CLICKZ TRAINING (LONDON) »
QUEEN ELIZABETH II CONFERENCE CENTRE | REGISTER TODAY

 
Mar 19

CLICKZ TRAINING (NEW YORK) »
HILTON NEW YORK | REGISTER TODAY

 
Feb 20-24

BRUCE CLAY TRAINING »
HILTON NEW YORK | REGISTER TODAY


UPCOMING ONLINE EVENTS

 
Jan 26

MARKETING & TECH JOBS IN 2012 »
FREE WEBINAR | REGISTER TODAY

 
Feb 1

LANDING PAGE 3.0: WHAT'S NEW, WHAT'S HOT, WHAT'S NOT »
FREE WEBINAR | REGISTER TODAY

 
Feb 15

STRATEGY FOR MANAGING CORPORATE SOCIAL MEDIA »
FREE WEBINAR | REGISTER TODAY

     
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on any SES event
discount code SES20




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Friday, January 27, 2012

Changes to Google Privacy Policy and Terms of Service

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Dear Google user,

We're getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.

We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at http://www.google.com/policies. These changes will take effect on March 1, 2012.


One policy, one Google experience
Easy to work across Google Tailored for you Easy to share and collaborate
Easy to work across Google

Our new policy reflects a single product experience that does what you need, when you want it to. Whether you're reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease.

Tailored for you

If you're signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you've expressed in Google+, Gmail, and YouTube. We'll better understand which version of Pink or Jaguar you're searching for and get you those results faster.

Easy to share and collaborate

When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.


Protecting your privacy hasn't changed

Our goal is to provide you with as much transparency and choice as possible, through products like Google Dashboard and Ads Preferences Manager, alongside other tools. Our privacy principles remain unchanged. And we'll never sell your personal information or share it without your permission (other than rare circumstances like valid legal requests).

Got questions?
We've got answers.

Visit our FAQ at http://www.google.com/policies/faq to read more about the changes. (We figured our users might have a question or twenty-two.)


Notice of Change

March 1, 2012 is when the new Privacy Policy and Terms will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service.

Please do not reply to this email. Mail sent to this address cannot be answered. Also, never enter your Google Account password after following a link in an email or chat to an untrusted site. Instead, go directly to the site, such as mail.google.com or www.google.com/accounts. Google will never email you to ask for your password or other sensitive information.

Friday, January 20, 2012

[REMINDER]: SES New York Pre-Agenda Rate Expires Today

SES Conference & Expo Mobile Version  |  Online Version

NEW YORK CITY | MARCH 19-23
www.sesnewyork.com
 
 

Dear SES New York Alumni,

If you haven't joined us yet for SES New York, today is your LAST CHANCE to register at the LOWEST RATE! The pre-agenda pricing ends today at 5:00pm EST.

ACT NOW

For group discounts, please contact Sarah O'Donnell at 646-736-1850 or sarah.odonnell@incisivemedia.com.

     
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EXHIBITORS »
MOBILE APP » VENUE »

REGISTER NOW »



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Monday, January 16, 2012

Hello! Get in touch with Shashwat Kamath on siliconindia

 
Hi ,

I would like to invite you in my career & professional networking profile in SiliconIndia.Here you can find industry professionals from various verticals to shape your career.

Why Join SiliconIndia?

- Unique Opportunity to Connect with Indian Professional Worldwide
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Saturday, December 31, 2011

Search Engine Guide - Will Google be your new credit card?

Search Engine Guide

December 31, 2011

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Mike Moran

Will Google be your new credit card?

by Mike Moran

Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly--he wants to replace your wallet. Last month, when I talked about Google's new strategy--we do everything--I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google's ambitions. Google wants to be the leading form of payments anywhere, not just online.


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Stoney deGeyter

Forget the Sale. Focus on the Customer

by Stoney deGeyter

There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase.



Mike Moran

Does your marketing have "readability"?

by Mike Moran

I don't know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturer have in entering the home. They need the robots to behave differently so that people know how to interact with robots. For example, if a robot needs to open a door, it moves to the door and then must scan the door to locate the doorknob, identify the kind of doorknob, and then begin moving its robotic arm to open the door. Sometimes it takes a little time to do all these things before starting to move its arm, which to a person looks like it is frozen. But when designers began having the robot move its head up and down while scanning, people realized what it was doing. Having robots signal what they are doing to watching people is called "readability," and it is important for your marketing as well.



Mike Moran

Compare your AdWords account to others--for free

by Mike Moran

Have you ever asked yourself whether you paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? Or perhaps you want to check out what kind of job your agency is doing with all your paid search money. Well, WordStream has put together a scoring tool called AdWords Grader that tries to do exactly that--show you how your paid search campaign compares against everyone...



Free Report: 10 Commandments of Profitable AdWords Campaigns

Learn from the best, avoid common pitfalls, and get profitable fast.



Mike Fleming

How to Have a Lifetime of Happiness on Your Website

by Mike Fleming

You need to drastically rethink what it means to use data on the web. There is a lot of data, but there are fundamental barriers to making intelligent decisions. Clickstream data is great at the what, but not at the why. It's important to know what happened, but it is even more critical to know why people do the things they do on your site. And the what else, which is perhaps the most under appreciated data on the web...



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Newsletter Information

Current and Archived News

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© Copyright 2011 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Houston, Texas 77095


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