Search Engine Guide - Google Strategies for Facebook Ads

September 28, 2012 More Ways to Stay Updated: RSS Twitter Using Google Strategies for Facebook Ads by Mike Moran Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google's. And you've probably read about Facebook ads, or perhaps even tried them yourself. And maybe you've decided that they just don't work. You might be right, but it could also be that you are trying to use Facebook ads the same way you use Google ads, when you ought to be doing something very different. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Learn from the Link Building Master by Robert Clough Nick Stamoulis of Brick Marketing has posted his interview with link building expert Eric Ward. Read it to find out what his favorite link building tools are or what link building tactic is headed for a smack down from Google. Getting Your E-Commerce SEO Ready for the Holidays by Nick Stamoulis While it pains me a little bit to be talking about the holidays before September is barely even half over, if you want to get your e-commerce SEO ready for the holiday shopping season it's better to start thinking about it and implementing tweaks now so your changes will have enough time to impact the SERPs. Remember, just because you make a change to your site, say you added a few new pages of content, and can see it instantly on your end that doesn't mean the search engines notice it right away. You have to give your site time... What Does a Winning SEO Team Look Like? This... by Stoney deGeyter Ever wonder what a winning SEO team looks like? Go online and you can see a lot of SEOs writing, commenting, tweeting and communicating in the public spheres like peacocks spreading their feathers in mating season. Conferences are full of SEOs looking for their next delicious nugget of information to turn around and implement on their next SEO project. But none of this really allows you to understand what a true SEO team does or should look like. Keep Your Online Marketing Budget Accountable by Mike Fleming There seems to be a new online trend. Businesses are jumping into online campaigns and throwing money at different marketing channels because "it's the thing to do." They set a fixed marketing budget aside for the year and that's it. It's in stone until we talk about it again next year. A big reason for this kind of practice is that these companies don't actually know what kind of return they're getting on their investment. Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. How Thousands of Small Business Owners Can Rebound From the GoDaddy Outage by Todd Bailey On Monday, one of the most significant service outages in Web hosting history struck GoDaddy's servers and affected thousands (perhaps millions) of small business sites. While the hosting downtime was initially attributed to the worldwide hacking group, Anonymous, GoDaddy representatives claim "internal network events" are to blame for the nearly four hour long outage. Search Marketing Is Like Dating by Mike Moran From across the room, you see...THE ONE. Wow. Your heart goes pit-a-pat at the sight. Immediately, your thoughts start racing. You are ready to do anything, be anything to be attractive to that one person you are fixated on. Is that the right approach? You probably know that it's not the right approach in dating, but did you know that it fails in search marketing, too? No New Keywords Means No New Organic Visitors by Nick Stamoulis If you are a site owner that is fixating on a short list of keywords, no matter how profitable they may be, here are 3 reasons why keyword diversity is so important for your SEO and long term online success. Build Trails for Customers that Don't Dead End by Mike Fleming You see it all the time: web marketing that fails to satisfy customer wants and needs in the buying process from first exposure to conversion. The problem is that it's so easy to simply leave a buying trail that you're on with the web. All it takes is a click. This puts buyers in total control and makes them uber-sensitive to what they engage with online. The challenge for us as site owners and marketers is to build trails from exposure to conversion that customers won't want to leave. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2012 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Search Engine Guide - Get SEO Into Your Other Marketing

August 31, 2012 More Ways to Stay Updated: RSS Twitter Getting SEO into the Rest of Your Marketing by Nick Stamoulis In a perfect world, SEO would be seamlessly integrated into the rest of your marketing efforts. Everything you do to market your business, both online and offline, can be leveraged for SEO in some way. However, it can sometimes be tricky to "SEO-ify" your other marketing efforts when you aren't used to integrating SEO into everything you do. It's not nearly as complicated as you might think; it just takes a little refocusing.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! SEO Doesn't Fit Into a Box, But Does Need To Be Contained by Stoney deGeyter SEO - at least good SEO - doesn't fit nicely into a box. It can't come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It can't ever be guaranteed*, and it isn't a magical way to reach the next billion dollar IPO... Stop Neglecting LinkedIn as a Resource for Leads by Stone Reuning Facebook seems like the star of the social networking show these days, doesn't it? It's where people connect and keep in touch with friends and family all over the world, and from a business perspective there's no doubt it can be a great place to build relationships and gain contacts. With all of the press surrounding Facebook though, it can be easy to forget that another network out there offers its own advantages: LinkedIn.... Links Can Vanish; Will Your Portfolio Disappear with It? by Nick Stamoulis The "new and improved" Digg launched the other week. And while I'm not going to get into the pros and cons of the new design, one very important thing to mention is that all the old links from Digg's past, approximately 14 million of them, are gone. I had been wondering for several weeks in the time leading up the Digg revamp what was going to happen to those old links and now we know. While I can hope that they'll be "reinstated" down the road, the loss of 14 million links (essentially overnight) got me thinking--what would happen if... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Copywriting Advice: Getting the Most Out of Your Client Calls by Todd Bailey Writing SEO-friendly content can be a challenge when you do it for your own company. It's even more difficult when another company asks you to do it for them. Not only are you tasked with writing SEO-enhanced content, but you're doing so for a company--possibly an entire industry--that you're not familiar with. ... How many pages are on your Web site? by Mike Moran Now, those of you running small Web sites may be snickering at this point--you know how many pages you have, for Pete's sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can't pin down exactly how many pages they have. They need to use some method of estimating their total number of pages. Unless they know how many pages they have, they won't know how many they hope to see in search engine indexes.... Every Good Content Strategy Starts With Having an Actual Strategy by Stoney deGeyter As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search engine algorithms for temporary gains. There is a lot that goes into a good SEO campaign, one of the most important being your website's content... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2012 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Search Engine Guide - Old Testament Web Marketing

July 31, 2012 More Ways to Stay Updated: RSS Twitter What the Old Testament Teaches Me about Web Marketing by Stoney deGeyter Since the Bible is the best selling book of all time, I figured I might be able to find some indispensable wisdom for the Internet age. Who knew the Bible could provide us with sage advice for SEO and Internet marketing! $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Let Community Be King Over Your Content by Stoney deGeyter If content is king, it can be a bully. It's all about itself. However, when you let community be king of your content, you can then focus on building community engagement, which encourages people to read your content. When community comes first, it uses content as a tool rather than a weapon. Tools fix things. Weapons, not so much... Prioritizing Your Keywords by Nick Stamoulis In my opinion, a priority keyword is based on several factors. First and foremost, your priority keywords should be based on some of the more profitable products your company sells. But you have to temper the most profitable products with keywords that provide you with the most opportunity for success.... 5 Quick Tips for Writing a Successful Landing Page by Todd Bailey Businesses start SEO campaigns to reach the top of the SERPs. But, let's be clear, the goal isn't just to achieve a number one ranking. The goal, as it is in all business ventures, is to make more money. This is why SEO is often supplemented with pay-per-click campaigns and other traffic-generating initiatives.... Things Your PPC Manager Shouldn't Say by Mike Fleming When it comes to online marketing, I see and hear about way too many companies that don't take the paid traffic channel seriously enough. They either don't do it (huge mistake), or they do a less-than-professional job of it. Maybe they do it in-house. Or, they have an agency do it, but one that doesn't have a dedicated paid traffic specialist. While Google, Bing and others continuously refine their systems to make campaign management "easier" than ever, many changes that are made to make management "easier" come at the sacrifice of ROI. Also, there are strategies that professionals use that... Keeping Your Audience Engaged by Todd Bailey When it comes to optimizing one's site for the major search engines, it's tempting to believe that there is some magical formula that will guarantee increased traffic and lead to conversions. We often get bogged down in the technical side of the SEO process. How can we increase the load speed of the homepage? Are we getting maximum use out of the site's meta data? While these are certainly all important things to keep in mind during an SEO campaign, ultimately it is user satisfaction that will ensure your site sees steady traffic and an increase in links.... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. How Many Inbound Links Should You Build Each Month? by Nick Stamoulis When it comes to link building it's hard to give an exact number of how many inbound links in a given time period is the "right" amount.... Building Confidence (and Profit) with Website Testing by Mike Fleming Not testing your website is like telling your investors, shareholders, employees or other stakeholders that you already make enough profit and you'd really not like to make any more in the foreseeable future. Crazy, right? So, why don't marketers do it? Typically, they don't know what to test, how to get approval, who needs to be involved and how it will affect their site. But, it must be done or you will fail to do your job correctly - which is to provide an online environment that will optimally meet your customers needs.... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2012 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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