Don't Accidentally Ruin Your SEO

July 31, 2013 More Ways to Stay Updated: RSS Twitter Don't Let Your Webmaster Accidentally Ruin Your SEO by Nick Stamoulis Your webmaster is probably pretty awesome and fantastic at their job. But one of my SEO client's webmaster made some big mistakes when they redesigned their website that has sent their SEO into a tailspin. Before we even had our first official meeting to discuss our SEO strategy, my client sent me an email asking us to take a look at her site's Google Analytics account to see if we could pinpoint exactly whey their traffic plummeted when they launched their new site. And boy do I mean plummeted--roughly 20,000 organic visitors to 8,000 in a matter of days.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Here's What Happens When You Pause Your Business Blogging by Nick Stamoulis One of my clients recently got a new VP of Marketing who is really gung-ho about business blogging and content marketing. This is great because for months they'd been struggling with their editorial calendar and their blog would produce content in fits and starts. When it comes to content marketing consistency is the key to building momentum and having 3 blog posts one week and then nothing for a month, then one blog post a week and then 4 in a day...well, it doesn't give you that steady stream of content that really helps fuel your social campaigns and earn... YouTube SEO 101: How to Get More Search Engine Traffic From Videos by Brian Dean You may have noticed a massive change in the SERPs over the last few years (and no, I'm not talking about Pandas and Penguins).This is what I'm talking about:... 5 Wordpress Settings Every New Blogger Should Know About by Stoney deGeyter WordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty good for even for the less technically inclined.But what happens after that? WordPress has a host of setting options and a variety of features. To the uninitiated, these can seem overwhelming to just simply confusing as to what each of these options does. This tutorial is designed to take you through the settings that matter most.... A Simple Overview of Product Listing Ads by Mike Fleming You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you are not running Product Listing Ads (PLAs) on search engines (Google now, Bing soon). The fact that PLAs can show images of the exact product a searcher is looking for with an exact title and competitive price gives them a distinct advantage over other listings in the search engines. Namely, if the searcher typed in the exact product name, these ads are serving them the exact result they're looking for.... How to Measure the Success of Your Content Marketing Campaign by Jayson DeMers According to the 2012 B2B Content Marketing: Benchmarks, Budgets and Trends report by the Content Marketing Institute, "nine out of ten Business to Business marketers are using content marketing to grow their businesses." But ask them how they are measuring the success of their content marketing efforts, and most won't have a clear answer. Here's my attempt at answering this question.... How to Use Business Intelligence to Optimize Your Online Marketing Initiative by Jayson DeMers Business intelligence is one of the best ways companies can visualize their data, understand it, and make intelligent, informed decisions based on it. In this article, I'll discuss how business intelligence and online marketing fit together, and how to combine them to optimize your online marketing initiative.... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Does an In-House SEO Have a Fool for a Client? by Mike Moran As a long-time in-house SEO, you'd probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question from a lawyer who wonders if he should do his own SEO, which reminds me of the old joke that a lawyers who represents himself has a fool for a client. But is it a bad idea to do your SEO in-house? I think it depends on how you go about it. If you think you'll pick up everything you don't know without any help, you're probably looking at... Blogging Platform Options: Free vs. Hosted. Which Is Right For You? by Stoney deGeyter When deciding which blogging platform you're going to use, one of the first questions you're faced with is whether to host it yourself or go with a "free" version that is hosted on another social blogging site. In an earlier post I outlined five important blogging platform questions that you can use to determine what kind of platform functionality you need. Within those, there are often a range of free (or low-cost) and self-hosted blogging platforms to choose from. There are advantages and disadvantages to each option...... A Simple Overview of View-Through Conversions by Mike Fleming A view-through conversion is a measure of the number of online conversions that users complete after they see--but do not click--a display ad on a website. How a view-through conversion is tracked, recorded and analyzed will affect your conclusions about the effectiveness of your ads. Here are some things to keep in mind when collecting and analyzing them.... How to Make the Most Out of Salesforce and Adwords Third Party Solutions by Jayson DeMers Integrating Salesforce and Google Adwords combines two of the most effective tools on the market for generating and managing leads for your business. Here's a closer look at why the integration of Salesforce and Google Adwords matters, and what to do if your business was affected by this change.... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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GROW YOUR BUSINESS THROUGH OUR SEO SERVICES

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Your Guide to Local SEO

July 1, 2013 More Ways to Stay Updated: RSS Twitter Your Guide to Local SEO 2013 by Chris Warden "What is Local SEO? Why is it important? What can it do for my business?" This guide will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get started in this fast-growing field and make yourself more recognizable than your competitors. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Using Social Media to Promote Your Local Business by Nick Stamoulis Too often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them... How to Get More Links From Every Piece of Content That You Publish by Brian Dean Last month I attended Distilled's SearchLove conference in Boston.The speaker list was a who's who of SEO pros, like Neil Patel and Rand Fishkin...But there was one speaker I'd never head of in my life: Abby Covert. The reason I hadn't heard of her? She wasn't in the SEO field (gasp!).Why would the Distilled team invite someone who didn't have a clue about link building or canonical URLs to an SEO conference?Because she knew something most SEOs don't: how to create a stellar user experience for users.... Top 10 Web Apps to Help You Manage Your Social Media Campaign by Jayson DeMers A list of powerful social media management tools for managing social campaigns like a pro.... Five Questions You Need To Ask Before Selecting a Blogging Platform by Stoney deGeyter If you don't have a long-term blogging strategy today, you might have one tomorrow and find out the blogging you did yesterday wasn't on a platform compatible for the future. So think ahead and try to keep up. In Search Marketing, Focus on What's Important by Mike Moran Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every instant, anyone might be concerned that their SEO knowledge is becoming outdated and that their search rankings will be the next thing to drop. I got a Facebook message from someone in just such a predicament and I decided to share my answer to him with you all.... Get a Sense of How Your PPC Ad Compares to Your Competitor's by Mike Fleming You've written what you perceive to be a good ad (or let's hope you wouldn't have written it). But, what you perceive doesn't matter. It doesn't matter to the search engine (Google in this example), and it doesn't matter to the searchers. What matters is what the searchers think of your ad compared to the motivation that sparked their search, in relation to all of the options in the results they have to choose from.But, this information isn't readily available to you. Sure, you can see what your click-through rate (CTR) is, but you have almost no idea if it's... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Does Your Audience Write Your Blog? They Should. by Stoney deGeyter Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, we like to believe it's theirs, just as if they wrote it themselves. There is no shame in that! So why shouldn't bloggers have someone write their blog posts for them? No, I'm not talking about ghostwriters, but I am talking about audience participation in every blog post you write... New Keywords Can Bring New Business, So Why Are You So Afraid of Them? by Nick Stamoulis A former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be on page 1 in Google for. Every month, no matter what other numbers I showed them (organic visitor growth, social traffic, long-tail keywords moving up in rank, etc), they only wanted to know how those top 20 priority keywords were performing. And while I understand that rank is an important business metric for many site owners it cannot be the only thing that you care about.... How to Build an Online Community Around Your Business by Jayson DeMers Strong relationships and customer loyalty are essential for laying down a solid foundation for any business. One of the most effective ways to develop relationships and gain loyalty is to build an online community. Here are some of the primary advantages of this strategy and the steps to take to build an online community around your business. ... Local SEO - "Analytics and Tracking" by Chris Warden "What is Local SEO? How do register analytics? How do I track my traffic sources? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to Recover from Google's Penguin 2.0

May 31, 2013 More Ways to Stay Updated: RSS Twitter How to Recover from Penguin 2.0 by Jayson DeMers Penguin 2.0 has just rolled out. Brace for impact. Here's what you need to do to recover your rankings. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Is it a Good Link or Not? by Nick Stamoulis At the end of the day, the best way to tell if a link is "good" or not is to ask yourself if you would ever link to that site. If you're not willing to link out why on Earth would you want them to link in!... Local SEO - "Citations & Linking" by Chris Warden "What is Local SEO? How do use "links" to my advantage? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... 2,000 Words of Insight from Only 2 PPC Competitive Metrics by Mike Fleming When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they're spending their money, what's working and not working for them, etc. can give you strategic advantages that can help you make profitable adjustments.Here are two metrics trended over the last 6 months for the top 5 advertisers (for Impression Share) on a keyword. These were found in the Auction Insights report in an AdWords account. Following these charts,... What can social media do for me in a PR crisis? by Mike Moran When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you're like most companies, you aren't prepared for a PR crisis. You might have some action plan in mothballs, but if it doesn't include social media readiness, you're not prepared for a full-blown 21st century PR imbroglio. If you haven't thought through how social media transforms your PR crisis planning, it's time to do so now.... 4 Untapped Link Building Opportunities for Startups by Brian Dean If you're like most start ups, link building is at the bottom of your overflowing to-do list. Fortunately, you don't need a full-time hire or a pricey SEO firm to bring your site the search engine traffic it needs to thrive. In fact, you only need to set aside a few hours of work per month to take advantage of these these quick and dirty link building opportunities.... Local SEO - "Rank Factors: Review Sites" by Chris Warden "What is Local SEO? How do "reviews" influence my ranking? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... SEO Principles From Volkswagen: How They Made It Cool Again by Jayson DeMers Volkswagen has embarked on a new bid to capture an even larger piece of the pie in the American auto marketplace, and Internet marketing techniques are playing a big role in that campaign.... Local SEO - "Rank Factors: Places Listing and Social Media" by Chris Warden "What is Local SEO? What factors influence my ranking? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... The Narcissist's Guide to Blogging by Stoney deGeyter If you're not yet a blogger but are thinking of blogging, you're probably even more of a narcissist. Why? Because the only reason you haven't started blogging yet is because you haven't figure out what's in it for you. Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. 5 Reasons Brands and Businesses Earn Big with Guest Blog Posts by Jason Corrigan For businesses and brands that are serious about developing comprehensive search campaigns and are unable to actively create new forms of content due to limited resources, guest blogging is the solution.... What Kind of SEO Mess are you About to Inherit? by Nick Stamoulis There are many reasons that someone might want to invest in a pre-existing domain. For instance, one of my former B2B SEO clients, a large software company, would occasionally buy up smaller companies and enfold that second company's products into their own software line. Eventually Company B's website would be "sunsetted" and redirected to the new product pages on my client's site, giving those new pages a valuable SEO boost. Other companies might have several microsites from past marketing efforts that they want to redirect to their main corporate website, pushing any visitors, links, and SEO value over. And other... Why Communicating What a Customer Is Losing Works by Mike Fleming There's an old adage that says "The pain of losing is twice as strong as the joy of winning."This principle can help your business if you use it wisely.  Even the threat of potential loss creates agitation in people that plays a powerful role in their decision making.  Psychologists call this the principle of scarcity.  It says that humans hold more appeal for things that they perceive will become less available in the future.  This is why you see scarce items get valued at ridiculous prices.  For example, a baseball card might be worth hundreds or thousands of dollars simply... Local SEO - "Optimization and Understanding Your Users" by Chris Warden "Optimization?" "Understanding the Habits of Your Users?" Part Two of Chris Warden's series "Local SEO" will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... What if your boss only wants to measure brand awareness? by Mike Moran We've all seen that look on the face of the boss. It says, "What on earth are you talking about?" Sometimes that look is something we deserve to see, because we really don't know what we are doing, but often, it's because we just have something to say that the boss doesn't understand. Recently, a client asked me how she can wipe that look off the her CMO's face every time she starts talking about measuring Web conversions and offline conversions. Her boss waves these ideas away, saying he only wants to measure brand awareness. What can you do in... Local SEO - "Why is it important?" by Chris Warden "What is Local SEO? Why is it important? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... The Complete Guide to Mastering Your Meta Tags by Stoney deGeyter If you were ever going to tell a "back in the day" story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO... Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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