Search Marketing Review Part 2

January 10, 2014 More Ways to Stay Updated: RSS Twitter Welcome to part two of our review of great articles from 2013. Enjoy! $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 5 Steps to Organic Ranking Success by Stoney deGeyter If you're looking for some new, profound or revolutionary "trick" to getting #1 rankings, you can just stop reading this post right now, because you won't find it. In fact, there is really nothing new here. Then again, there is really nothing new to good SEO. Sure, you might learn about some new avenues or a particular strategy, but not here. Not today. This post is for those looking for some good, solid, foundational SEO... Understanding and Celebrating the Little SEO Wins by Nick Stamoulis Of course every site owner is looking for the big jump in organic traffic as a way to justify their SEO investment. If 1,500 organic visitors in January jumps to 3,500 organic visitors by June there is no denying that SEO is doing its job. But when the jump isn't that big does that automatically mean your SEO program has failed? Not necessarily. Sometimes, in order to gauge the real impact of your SEO program, you have to look at the little SEO wins and how they feed into your success overall.... Start Your Content Marketing Campaign With a Question by Nick Stamoulis There is no denying the short and long-term impact of content marketing on your site's organic presence. Both the search engines and social networks thrive on fresh content and the more great content you put out the more visitors, social shares, and links you can earn over time. And with Google's recent changes to the link schemes page in the Webmaster Guidelines the link earning potential of your content is more important than ever.... Local SEO - "Why is it important?" by Chris Warden "What is Local SEO? Why is it important? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... Using Social Media to Promote Your Local Business by Nick Stamoulis Too often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them... How Can Our Products Be Remarkable? by Mike Moran Seth Godin is fond of saying that we must make our products and our companies remarkable, but it's easier to say than to do (as Seth well knows). And I fear that some people just blow off Seth's advice, because they hear "remarkable" as just another fatuous superlative, such as "great" or "fantastic" that is bereft of its original, more specific meaning. Remarkable means something that would cause someone to remark about it. So, how do we become remarkable?... Backlinks Aren't Dead - The Way You're Building Them Is by Chris Warden Chris Warden, of Spread Effect, is back to discuss your SEO and link bulding strategy. The death of the backlink has been greatly exaggerated. It often feels like SEOs from all over the world are running around with tinfoil hats while proclaiming that their backlinking efforts not only aren't working, but they're getting themselves, and their clients penalized.... How Much Longer Will Your "Easy" Link Building Tactics Really Work? by Nick Stamoulis I know that it's very easy to get tempted to invest in some of those "easy" link building tactics because, after all, if it worked for that guy and he's getting away with it why can't I, right? But in my experience those sites that "get away with it" tend to be the exceptions, not the rule. In my opinion it's not a question of will those guys get caught; it's really only a matter of when.... How to Build an Online Community Around Your Business by Jayson DeMers Strong relationships and customer loyalty are essential for laying down a solid foundation for any business. One of the most effective ways to develop relationships and gain loyalty is to build an online community. Here are some of the primary advantages of this strategy and the steps to take to build an online community around your business. ... The Definitive Guide to Twitter Etiquette by Jayson DeMers Here are the Twitter etiquette guidelines that should be followed when marketing using Twitter. Following these guidelines will help attract more followers, build better rapport with your target audience and increase exposure and brand awareness. ... What are you optimizing your pages for? by Mike Moran SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you'd be right. Increasingly, however, I am finding that clients believe so fervently in SEO that they aren't actually optimizing their pages for sales. If you are falling into the trap, you'll likely regret looking so narrowly at SEO.... 2,000 Words of Insight from Only 2 PPC Competitive Metrics by Mike Fleming When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they're spending their money, what's working and not working for them, etc. can give you strategic advantages that can help you make profitable adjustments.Here are two metrics trended over the last 6 months for the top 5 advertisers (for Impression Share) on a keyword. These were found in the Auction Insights report in an AdWords account. Following these charts,... Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Search Marketing Review

December 12, 2013 More Ways to Stay Updated: RSS Twitter If you are part of the consistent flow of new subscribers who have joined us throughout the year, there are many great articles you may have missed. Because of this, we'll dedicate a couple of issues of the newsletter to gems you may not have seen. Plus, even if you've already seen all of the articles, a little time spent in review is always a good idea. Merry Christmas! $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Social Media Works Precisely Because Consumers Think it Doesn't by Jennifer Cario Study after study after study shows us that people are directly (and highly) influenced by their friends and family. In fact, Neilsen released numbers last year that showed 92% of people trust recommendations from friends and family above ALL ELSE when making purchase decisions. Anyone want to wager a guess on where most people are doing that interacting and getting those recommendations? When Is Link Worth More Than a Link? by Nick Stamoulis I think a lot of site owners are leaving valuable SEO and brand building opportunities on the table because they are still looking at a link as just a link, but in reality the right link can be worth so much more. 9 Irrefutable Reasons Why You Need SEO by Stoney deGeyter SEO is much bigger than content or links. It's more than blogging, keyword research or fixing website problems. All of those are things that SEO does, but none of that explains why you need SEO. You may need all those services, but here's why you need SEO. 9 SEO Blogging Tactics to Maximize Your Online Visibility by Jayson DeMers Creating a blog for a business is part of an overall content marketing strategy that simultaneously builds credibility, increases exposure and traffic, and increases conversion rates. But for your efforts to pay off, your blog content has to reach your intended audience. Here are some proven ways to get the most out of each blog post and fully enjoy the benefits of blogging. Should I republish content on my blog? by Mike Moran We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we've ever seen before. And, to some extent, that's true. But if you are a veteran of electronic or even paper newsletters, I'll excuse you for not being so bowled over. You've been doing this for years and you know how it's done. One of the things you know is that coming up with fresh content takes work, and one of your secrets is re-publishing content originally published elsewhere. But should you do that on your blog? How to Get More Links From Every Piece of Content That You Publish by Brian Dean Last month I attended Distilled's SearchLove conference in Boston. The speaker list was a who's who of SEO pros, like Neil Patel and Rand Fishkin. But there was one speaker I'd never heard of in my life: Abby Covert. The reason I hadn't heard of her? She wasn't in the SEO field. (gasp!) Why would the Distilled team invite someone who didn't have a clue about link building or canonical URLs to an SEO conference? Because she knew something most SEOs don't: how to create a stellar user experience for users. True Professions of an Inbound Marketer by Mike Fleming A few years ago, I went ahead and got myself a nice liberal arts education. You know, the kind that's supposed to "prepare you for the real world" by affording you the opportunity to take courses in communications, science, budgeting, psychology, etc. I must say that it's a good thing too, considering I landed in the profession that I did. I was recently working on something and feeling a bit "stretched" out of my comfort zone when I realized just how many hats inbound marketers are called to wear throughout the daily trappings of their careers. Local SEO - "Optimization and Understanding Your Users" by Chris Warden "Optimization?" "Understanding the Habits of Your Users?" Part Two of Chris Warden's series "Local SEO" will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors. Avoid The AdWords Idiot Tax Is Google charging you too much to advertise? Find out by using this free calculator. Hiring an SEO? Look Out For These 7 Red Flags (And Run Away If You Find Them) by Stoney deGeyter Comparing SEOs is sometimes as difficult as comparing beef enchiladas made with a red sauce to chicken enchiladas with a cream sauce. I mean, they are both from the enchilada family and probably pretty tasty, but there can only be one winner! The Definitive Guide to Google Analytics for SEO Professionals by Jayson DeMers Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the "new" analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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November 1, 2013 More Ways to Stay Updated: RSS Twitter $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! How You Know You Need a New SEO Firm by Nick Stamoulis Although the SEO industry at large may not have the best reputation thanks to a handful of spammers and SEO con men (and I do believe they represent the smaller segment of providers in this industry), there are plenty of great SEO firms out there that are just as committed to your success as you are! There is no need to suffer through a bad or negligent SEO firm.... Does experimental marketing require lots of customers? by Mike Moran Everyone knows what a great job the big boys do. Amazon, eBay--you can go down the list. All of these "born on the web" companies have massive feedback loops that allow them to experiment with small changes in their marketing, their user experience, their offers, and ten other things. Whenever they make a change, they see if more people are buying and decide whether the new way "works" or not. Amazon's CTO once told me they can change a font at breakfast and know whether it was a good idea by lunchtime. But how can you do the same thing,... How to Streamline Time-Consuming White Hat SEO Techniques by Brian Dean I don't need to tell you that white hat SEO is the only viable option for businesses that want long-term traffic from Google.In fact, Rand Fishkin said it best in his post: "White Hat SEO: It F@$#ing Works".The downside of white hat SEO -- and the reason that so many people turn to "the Dark Side" -- is that white hate SEO is also F@$#ing time consuming!That's why I've put together this guide to help you squeeze more high quality backlinks from your link building campaigns.... Return to the Top of this Page Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2013 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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