 March 14, 2014 More Ways to Stay Updated:  Have We Seen the Last of Guest Blogging?by Jayson DeMersThis is an issue that has received a great deal of attention over the last month or so. Ever since Matt Cutts' article 'The decay and fall of guest blogging for SEO', marketers and webmasters have been scrambling trying to figure out whether there's still a place for guest blogging in their marketing strategies....
 Dear Developer: Building a Website Isn't Good Enough, It Has To Be Marketable, Tooby Stoney deGeyterDear Web Developer,Let me start off by saying that I am simply amazed at your skills and abilities. The fact that you can take what appears to be random strings of letters, numbers and other strange keyboard characters and turn them into a great looking website is, quite simply, an amazing feat. I can't do what you do, and I'm glad there are people like you who can....  Website Usability Tips for How People Use the Webby Mike FlemingLast time I shared here, I established that a major problem affecting your site performance is that (because you designed or contributed to or commissioned and approved the site) YOU don't have to think when YOU use the site because YOU know what everything means, how everything is supposed to work, where everything is located and where every click is supposed to go. Your visitors are left to interpret things that you already know the interpretation for.A second major problem affecting your site performance is that you designed it for people who use the web in a similar fashion to...  Does Internet Marketing need a business case?by Mike MoranDon't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, which is one of those places in love with justifications for how you spend money before you drop a dime. And you can put together business cases for Internet marketing projects, but there is another way, too. In fact, I actually started the IBM search marketing program without any business case at all. You might be able to follow my lead where you work, not... How to Make Your Website Easier to Use (and Improve Conversion Rates)by Mike FlemingWeb usability expert Steve Krug starts off his popular book on the topic with these words:People often ask me: "What's the most important thing I should do if I want to make sure my Web site is easy to use?" The answer is simple. It's not "Nothing important should ever be more than two clicks away," or "Speak the user's language," or even "Be consistent." It's "Don't make me think!"This exposes a common problem. YOU, the person that designed or contributed to or commissioned and approved the site don't have to think when YOU use the site because YOU know... Money Alone Can't Buy Digital Marketing Successby Mike MoranI've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys-big companies with big budgets. At the same time, I've been hearing from frustrated large company marketers that they cannot break through the clutter and that their budgets don't seem to help. This would seem, on the surface, to be a simple question. Either the small companies or the big companies have a point, and the other ones are smoking something. So. who's right?... Return to the Top of this Page
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