 July 4, 2015 More Ways to Stay Updated:  Are your Google rankings based on your conversion rate?by Mike MoranOne of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. But that's not the odd thing. What's strange, at least at first glance, is that a number of these companies have suffered only small drops in sales. This goes against everything we've ever thought about in search marketing.
 5 Resume Tips Designed to Help SEOs Land Competitive Jobsby Jayson DeMersDo you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. ... What to Do When Your Domain Name Isn't Availableby Jayson DeMersFor companies with incredibly unique names, it's often simple to register a desirable domain name. However, with more than 850 million active websites on the internet, some brands find it challenging to secure the domain they want. Don't fret, though; there are plenty of ways to work around this and find a domain and extension that works for your business.... 50 Free Ways To Increase Your Google+ FollowersForbesOne of the challenges business owners face, however, is understanding how to consistently grow their audience. This article will help by providing 50 ways you can grow your Google+ followers and increase engagement on the platform. Better click quality on display ads improves the user and advertiser experienceGoogle AdWords BlogEven as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs. 2015 update to Google Shopping Feed Specification and Google Product TaxonomyGoogle AdWords BlogThis year we’ve updated the Google Shopping Feed Specification together with our Google Product Taxonomy. The goal of these changes is to create a richer experience for customers searching for your products online and to simplify the process of providing information in your feed. Some of the updates require changes to your current product data that need to be implemented by September 15, 2015. Here's what's been updated... Are There Really Any Outdated Link Techniques?Search Engine WatchDespite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics. The 5 Biggest Don’ts of Paid SearchSearch Engine WatchWith PPC, there are many things that marketers must remind themselves not to do. The Ultimate Guide To Bing Webmaster ToolsSearch Engine LandBing Webmaster Tools has a lot to offer, and in this post, I aim to profile all of its major features. This information comes from both Bing documentation and firsthand experience. Is Local Directory Traffic On The Rise Again?Search Engine LandIs it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. Are Your Summer Hours Showing In Google? New Tool Makes Checking Google My Business Listings EasySearch Engine LandWith summer often comes different business hours. In tourist areas, for example, local shops are often open longer. Now’s the time to make sure that when people search on Google your business listing says you’re open during your adjusted summer hours. The Evolution Of SEO Trends Over 25 YearsSearch Engine LandColumnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future. How To Migrate A Domain And Not Kill Your SEOSearch Engine LandColumnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization. Return to the Top of this Page
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