Are Keywords Relevant in 2015?

September 2, 2015 More Ways to Stay Updated: RSS Twitter Are Keywords Relevant in 2015? by Jayson DeMers SEO best practices frequently get revised as new algorithm updates are released by Google and Bing. These changes render some tactics more popular, and others entirely irrelevant. Keyword research, and the obsession with keywords when it comes to SEO campaigns, is a prime example of this.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Is regulation an adverse event for pharmaceutical social listening? by Mike Moran Every industry has its unique issues. Yet some regulated industries have special concerns when they embark on social media listening. I'm talking specfically here about pharmaceutical companies. ... Virtual Real Estate Virtually Disappears SEO Book Blog a Googler named Jon Rockway was more candid than Googlers are typically known for being: "SEO isn't good for users or the Internet at large. ... It's a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug." Amazon Text Ads: To Do or Not To Do? Search Engine Watch Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. #NoHacked: Identifying and Diagnosing Injected Gibberish URL Hacking Google Webmaster Central Blog Today in our #NoHacked campaign, we’ll be discussing how to identify and diagnose a trending hack. Even if your site is not infected with this specific type of hack, many of these steps can be helpful for other types of hacks. Affiliate Attribution: Putting the Pieces Together Google Analytics Blog Affiliate marketers’ challenges range from competing against affiliates in PPC ad programs to concerns about questionable business practices employed by some “opportunistic” affiliates offering marginal value, but still receiving credit for sales that likely would have happened regardless. Which brings us to the central question: How do marketers determine how much credit an affiliate should receive? Increasing advertiser competition on your site with the new richer text ads Google AdSense Blog To help you make more money for your image-only ad units, we previously launched the magazine ad format. Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more. Demystifying AdSense policies with John Brown: What to do if you receive a warning message Google AdSense Blog In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. Native Gmail ads arrive in AdWords for all advertisers Google AdWords Blog Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we’ve been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads1. Starting today, these native Gmail ads are now available for all advertisers directly in AdWords. Suite of automated bidding solutions for Google Shopping Google AdWords Blog Last year, we launched powerful reporting and campaign management features like Auction insights to provide more visibility into the auction and ranking for Google Shopping. Going one step further today, we’re excited to introduce a suite of bidding strategies for Shopping campaigns. These enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context. SEO for E-Commerce Websites Search Engine Watch Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites. 5 Tools for Finding High-Value Long-Tail Keywords Search Engine Watch Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. 8 Ways Content Marketing and SEO Can Work Together Search Engine Watch Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. 5 Steps for Infiltrating Communities for Links Search Engine Watch Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can make social an integral part of your link building strategy. 6 Non-SEO Tools You Should Be Using For SEO Search Engine Land You've read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? How To Save On SEO Without Being Cheap Search Engine Land Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to calculate your conversion rates

August 6, 2015 More Ways to Stay Updated: RSS Twitter Do you know how to calculate your conversion rate? by Mike Moran I had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! The Need for Small Businesses to Build a Conversion-Friendly Website by Kevin Johnson When it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in flux. Responsive Web design? Parallax? But at the end of the day, only one thing should really matter for small businesses hoping to improve their online business efforts: making conversions. Searchmetrics Releases New Content Performance Research Tool by Jayson DeMers When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful. 5 Resume Tips Designed to Help SEOs Land Competitive Jobs by Jayson DeMers Do you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. What to Do When Your Domain Name Isn't Available by Jayson DeMers For companies with incredibly unique names, it's often simple to register a desirable domain name. However, with more than 850 million active websites on the internet, some brands find it challenging to secure the domain they want. Don't fret, though; there are plenty of ways to work around this and find a domain and extension that works for your business. How to avoid being the target of hackers Google Webmaster Central Blog If you publish anything online, one of your top priorities should be security. Getting hacked can negatively affect your online reputation and result in loss of critical and private data. Over the past year Google has noticed a 180% increase in the number of sites getting hacked. While we are working hard to combat this hacked trend, there are steps you can take to protect your content on the web. An easier way to create Display campaigns Google AdWords Blog Marketers start every campaign with an objective. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That’s why we’re introducing a new, easier way to create Display campaigns that helps you pick the right settings based on your marketing objectives. Winning the shopping micro-moments Google AdWords Blog Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments. 7 SEO Tools to Improve Content Marketing Search Engine Watch Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it. 5 Modern-Day Alternatives to Link Building Search Engine Watch Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." Fixing Other People's 404s for Link Building Search Engine Watch Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update Search Engine Land When Google told us they pushed out a Panda refresh in mid-July, Panda 4.2, there were a lot of questions from the industry about what was different in this Panda refresh compared to others. Search Engine Land was able to ask Google to clarify some of those questions about the Panda 4.2 update and about Panda updates in general. Here are some of those FAQs related to Google Panda. Squeezing More Value Out Of Your Most Important SEO Landing Pages Search Engine Land In this article, I’ll walk through a number of steps and tools that site owners can use to identify areas where they should spend time in updating pages, to better understand what’s at risk in updating a page, and to get more valuable traffic out of key SEO pages. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Are your Google rankings based on your conversion rate?

July 4, 2015 More Ways to Stay Updated: RSS Twitter Are your Google rankings based on your conversion rate? by Mike Moran One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies.  But that's not the odd thing. What's strange, at least at first glance, is that a number of these companies have suffered only small drops in sales. This goes against everything we've ever thought about in search marketing. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 5 Resume Tips Designed to Help SEOs Land Competitive Jobs by Jayson DeMers Do you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. ... What to Do When Your Domain Name Isn't Available by Jayson DeMers For companies with incredibly unique names, it's often simple to register a desirable domain name. However, with more than 850 million active websites on the internet, some brands find it challenging to secure the domain they want. Don't fret, though; there are plenty of ways to work around this and find a domain and extension that works for your business.... 50 Free Ways To Increase Your Google+ Followers Forbes One of the challenges business owners face, however, is understanding how to consistently grow their audience. This article will help by providing 50 ways you can grow your Google+ followers and increase engagement on the platform. Better click quality on display ads improves the user and advertiser experience Google AdWords Blog Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs. 2015 update to Google Shopping Feed Specification and Google Product Taxonomy Google AdWords Blog This year we’ve updated the Google Shopping Feed Specification together with our Google Product Taxonomy. The goal of these changes is to create a richer experience for customers searching for your products online and to simplify the process of providing information in your feed. Some of the updates require changes to your current product data that need to be implemented by September 15, 2015. Here's what's been updated... Are There Really Any Outdated Link Techniques? Search Engine Watch Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics. The 5 Biggest Don’ts of Paid Search Search Engine Watch With PPC, there are many things that marketers must remind themselves not to do. The Ultimate Guide To Bing Webmaster Tools Search Engine Land Bing Webmaster Tools has a lot to offer, and in this post, I aim to profile all of its major features. This information comes from both Bing documentation and firsthand experience. Is Local Directory Traffic On The Rise Again? Search Engine Land Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. Are Your Summer Hours Showing In Google? New Tool Makes Checking Google My Business Listings Easy Search Engine Land With summer often comes different business hours. In tourist areas, for example, local shops are often open longer. Now’s the time to make sure that when people search on Google your business listing says you’re open during your adjusted summer hours. The Evolution Of SEO Trends Over 25 Years Search Engine Land Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future. How To Migrate A Domain And Not Kill Your SEO Search Engine Land Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Mobile Search Secrets from Cisco, The Home Depot & more!

Free Webinar: Mobile Search Conversion Strategies Mobile Version  |  Online Version

Exclusive Webinar: Advanced Conversion Strategies for Mobile Search: Secrets to More Clicks, Calls, and Sales Learn from The Home Depot, Cisco, and DialogTech as they present the latest best practices for converting more mobile SEM clicks, calls and sales. Register to receive the on-demand link so you can tune in at your convenience. Download the On-Demand Link You'll Learn: Advanced tips for driving conversions from mobile paid search, local search, and SEO Strategies for optimizing paid search ads and landing pages for mobile How click-to-call extensions, Google's new "Nearby Business" mobile ads, call-only ads, Google Voice, Apple watches, and other technologies are impacting search Key future trends of mobile search and how your business can be ready for them Speakers: Cisco, The Home Depot, DialogTech, ClickZ  Download the on-demand link today to take your conversion strategies for mobile search to the next level! - The ClickZ Team     Attend the Webinar Live or Receive the On Demand Link!   Hosted by:

AOP Digital Publisher of the Year 2010 & 2013 © Incisive Interactive Marketing LLC. 2015 All rights reserved.55 Broad Street, 22nd Floor, New York, NY 10004 This email is intended for adisakseo@gmail.com. If you do not wish to receive this email please: Update Your Details or Unsubscribe. Web Version  |  Add to Safe Senders  |  Contact Us  |  Privacy Policy

Tomorrow: Uncover the Power of Mobile Apps to Drive ROI

Free Webinar: Drive Engagement with Mobile Apps Mobile Version  |  Online Version

Exclusive Webinar Tomorrow: The Power of Mobile Apps to Drive Engagement and ROI Join us tomorrow on Tuesday, June 23 at 12pm ET/ 9am PT to learn from Homes.com, Cadence Bank, Urban Airship and ClickZ as they present on how to tap into the power of engaging, retaining and fostering loyalty among app users to increase the lifetime value of their product. Register Now This webinar will uncover topics like: Lead them to loyalty – Uncover the power of deep links to create customized mobile experience One message for the masses – Craft broad messages that feel personal Timing is everything – Learn when and how often to send push notifications for maximum impact The win-back – Discover proven tactics to re-engage users Sky is the limit – Mobile App trends that are revolutionizing engagement If you can't make the webinar live, register anyway to receive the on demand link so you can catch-up in your own time. We hope you can join us tomorrow! Best Regards, - The ClickZ Team   Attend the Webinar Live or Receive the On Demand Link! Webinar Tues, June 23 Time:  12pm ET/ 9am PT  Hosted by:

AOP Digital Publisher of the Year 2010 & 2013 © Incisive Interactive Marketing LLC. 2015 All rights reserved.55 Broad Street, 22nd Floor, New York, NY 10004 This email is intended for adisakseo@gmail.com. If you do not wish to receive this email please: Update Your Details or Unsubscribe. Web Version  |  Add to Safe Senders  |  Contact Us  |  Privacy Policy

Mobilegeddon Has Come and Gone - Now What?

June 3, 2015 More Ways to Stay Updated: RSS Twitter Mobilegeddon Has Come and Gone - Now What? by Kevin Johnson Businesses across the nation went into a panic after Google announced that it would be updating its search algorithms to remove non-"mobile-friendly" sites from searches conducted on mobile devices. "Mobilegeddon" has now come and gone, and while its overall effect on SEO is still being debated, the fact remains that optimizing a site for mobile users is still an important step for anyone looking for online success. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Should I stay away from highly competitive keywords? by Mike Moran If you've used Google's Keyword Tool, you've probably seen the column called "Competitiveness," with levels low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid search advertisers. The more advertisers are bidding on a keyword, the higher the competitiveness. By itself, paid search competitiveness tells you nothing about the organic search competitiveness, but in reality they usually run about the same. So, most people ask the same thing about keywords: "Should I stay away from highly competitive keywords?"... Proceed With Caution: Web Design Can Directly Affect SEO by Jayson DeMers SEO is a process that requires ongoing education and learning. And while much of the focus is on building quality inbound links, identifying and optimizing for the right keywords and semantic search terms, and investing in quality content, you can't ignore the obvious impact of web design on your site's search rankings.... Web Design Resources for Non-Designers SEO Book The resources in this list are every bit as powerful as any of the professional-grade software, but they are free. (Some do offer premium versions with more options.) The only downside is that it might be a little bit tougher to find tutorials for some of these programs compared to the industry standard software like Adobe Photoshop or Illustrator. More precise data in the new Search Analytics report Google Webmaster Central Blog We’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis. The new Search Analytics report enables you to break down your site's search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic. Delivering the right information in your ads Google AdWords Blog Now more than ever, people search online to find things nearby. In fact, Google search interest in "near me" has doubled since last year,1 with 80% coming from mobile.2 In these moments, consumers have heightened expectations for immediacy and relevance — 4 out of 5 say they want search ads to be customized to their city, zip code or immediate surroundings.3 That’s why we continue to develop richer local ad formats that deliver more relevant information based on what someone searches for. AdWords Editor now supports labels, Upgraded URLs, ads in apps, and more Google AdWords Blog Today, we’re introducing another exciting update to AdWords Editor, available to all advertisers globally. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps, and much more. Which SEO Tools Are Worth Your Time? Search Engine Land Ever wondered what tools are used by some of the best in the industry? Author and SEO expert Stephan Spencer shares his top free and premium SEO tools. 10 Ideas: How To Fix A Damning Business Review Search Engine Land Because businesses live and breathe based on their star ratings in Google and Bing, here are 10 ideas for turning around collective negative reviews and addressing outlier bad reviews that can tank you. Are Landing Pages Killing Your Conversion Rate? Search Engine Watch If you want to make the types of meaningful landing page optimizations that can boost your conversion rates by 3x, 5x or 10x, check out these 5 conversion hacks. Pinterest to Add Buy Button for Revenue Generation Search Engine Watch Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Linkophobia: Fear of Link-Building Search Engine Watch Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. 7 Directives to Help You Navigate the SEO Landscape of the Future Search Engine Watch Relationships, social media, user experience and long-tail keywords are a few things that can bring your SEO strategy to the next level. Google to Add Buy Buttons in Sponsored Mobile Search Results Search Engine Watch Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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