6 Ways Small Businesses Can Stay Competitive in SEO

June 29, 2016 More Ways to Stay Updated: RSS Twitter The 6 Ways Small Businesses Can Stay Competitive in SEO by Jayson DeMers Small businesses can be just as competitive as big businesses when it comes to SEO. They aren't able to reach the same number of people, but they can receive huge increases in visibility, reputation, traffic, and eventually sales.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Five Essential Qualities to Look for in an SEO Agency by Jayson DeMers Choosing an SEO agency isn't easy because there are so many options. These five essentials qualities you should look for when hiring an SEO agency for your business... How do you test your website's names? by Mike Moran A little while back I was riding the Washington Metro when I noticed something new. The station name read "NoMa-Gallaudet." I'd never heard of "NoMa", but all it took was a quick googling to learn it's short for "North of Massachusetts Ave." At first I was a little confused why a Metro map would be changed just because a new neighborhood was making an effort to try and look hip. ... Tie your sites together with property sets in Search Console Google Webmaster Central Blog Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? Until now, you've had to track all of these statistics separately. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics Google Analytics Blog Knowing that many people research products online before going into a physical store to make a purchase, French clothing retailer Petit Bateau wanted to develop a better understanding of the online-to-offline (in-store) behaviour of its customer base. The brand leveraged Google Analytics and its robust features: User ID and Measurement Protocol, to reach the objectives. Earn more from mobile: 3 rules and 6 best practices Google AdSense Blog Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It's a frustrating experience when users expect to find the information they're looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. To create a mobile-friendly site, follow these three rules... Understand your AdSense reporting Google AdSense Blog Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you. Multi-screen best practices Google AdSense Blog Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements. Introducing YouTube Director: A suite of video ad creation products for businesses Google AdWords Blog To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we're launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses. Introducing AdWords Conversion Import for Salesforce Google AdWords Blog AdWords Conversion Import for Salesforce measures the value of your offline conversions that result from online AdWords clicks, without the need to reconcile your AdWords and customer relationship management (CRM) data manually. Why your audiences are so important Search Engine Watch People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don't tell you that you have more than one audience! Eight tips for getting the most from a modest PPC budget Search Engine Watch What to do when an account has a budget that may only support one or two clicks per day. Just because they're sharing, it doesn't mean they're reading Search Engine Watch In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked. Why Google is mining local business attributes Search Engine Land What are business attributes, and why should local businesses care? The right way to get dynamic with Google AdWords Search Engine Land Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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7 Types of Blog Posts That Earn The Most Inbound Links

May 18, 2016 More Ways to Stay Updated: RSS Twitter 7 Types of Blog Posts That Earn The Most Inbound Links by Jayson DeMers These seven types of content carry the potential to attract inbound links more than their counterparts.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! How to Use SEO When You Need to Hire Someone Now by Jayson DeMers When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.... Reinventing SEO SEO Book Blog Wherever you are investing the most it makes sense to invest in something that is either hard for others to do or something others wouldn't consider doing. That is how you stand out & differentiate. Introducing rich cards Google Webmaster Central Blog For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. A new mobile friendly testing tool Google Webmaster Central Blog Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test. Better insight into your customer interactions with Google Analytics Google Webmaster Central Blog With User Explorer, you can now analyze the actions that an anonymous individual has taken on your site or app. These insights can help improve the user experience when people interact with your business online. Learn how to increase audience engagement Google AdSense Blog Download our guide to audience engagement to learn more about best practices and tips to drive better results for both your users and business. Get your free copy today. Nine common content marketing mistakes and how to fix them Search Engine Watch Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective? Why you NEED to raise organic CTR (and 4 ways to do it) Search Engine Watch Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. 5 ways to maintain your SEO ranking Search Engine Land You've worked hard to reach the top spot on Google -- now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top. Meet Google assistant: A new search platform, rather than a gadget or an app Search Engine Land Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to Use Customer Reviews and Ratings for SEO

April 21, 2016 More Ways to Stay Updated: RSS Twitter How to Use Customer Reviews and Ratings for SEO by Jayson DeMers With more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decision, they are more important than ever. Read on to find out how to leverage them for maximum benefit.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Enterprise marketers must tightly choose the focus of their website by Mike Moran Are you responsible for a big company's digital marketing? You might not be the CMO, however, so that whole website isn't your problem. You are only responsible for a small piece -- maybe one product line. Or a single country. Or maybe a product line within a single country. Maybe your responsibility is even narrower than that. But do you actually know which pages on the website are your problem? Often I find people aren't exactly sure.... 5 Link Building Tactics to Avoid (and Modern Alternatives) by Jayson DeMers Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines.... 5 Features of a Perfectly SEO-Optimized Homepage by Jayson DeMers With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating dedicated internal pages for your target keywords, and building links, you might neglect the optimization fundamentals that lead to a well-optimized homepage.... Most Apps Don't Support Google App Indexing [Report] by Jayson DeMers App Indexing or "deep linking" is a crucial factor to get a mobile app's content ranking in search. A recent study by Searchmetrics prevails that only 30% of total mobile apps have enabled Google App Indexing. In this report we will discuss some of the significant statistics on App Indexing along with Mobile App Landscape.... Does your marketing plan speak CFO? by Mike Moran I once was asked to critique a client's presentation of her new marketing plan. She offered a thorough strategy with convincing arguments. She had a schedule, a reasonable budget. Everything about the plan seemed viable. Except for one small problem: I was sure that her CMO would approve it, but her CFO would not.... Google's Big Brand Shakedown SEO Book Blog A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities. If you live outside of the United States it can be hard to appreciate just how ad heavy some of Google's search results have become in key ad categories. Helping webmasters re-secure their sites Google Webmaster Central Blog Unfortunately, many webmasters for compromised sites are unaware anything is amiss. Worse yet, even when they learn of an incident, they may lack the security expertise to take action and address the root cause of compromise. Spotlight on Optimize 360, part of the Google Analytics 360 Suite Google Analytics Blog A recent survey of marketers found that only 26% believe their marketing tools are well-integrated and work seamlessly together. And with all the channels and screens that customers are using – plus all the data that results – poor integration makes it hard to understand and respond to all the journeys that customers take to interact with your brand. Download the AdSense Guide to Audience Engagement Google AdSense Blog In a world where people are making split decisions about what to consume, it's increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we've created the AdSense Guide to Audience Engagement. More defenses roll out to thwart Clickjacking Google AdWords Blog Recently we identified "Clickjacking" (aka UI Redress) as an emerging threat to cost-per-click display ads, and we've rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit. 17 ways to improve your site search results pages Search Engine Watch As site search users can have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. How to check if you've screwed up your AdWords account Search Engine Land Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Thinking Like the Customer

March 10, 2016 More Ways to Stay Updated: RSS Twitter Thinking Like the Customer: How to Target the Right Keywords by Jayson DeMers With seemingly endless programs and tools available for doing keyword research, it can be frustrating to try to figure out the best ones to use in your SEO campaign. Certainly, keyword analytics tools like Google AdWords are extremely helpful, but a huge part of keyword discovery involves thinking like the customer. As you work to understand your target market, step into a potential customer's shoes and ask yourself, "What am I looking for?"... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Who Are You Talking To? 3 SEO Strategies For Building An Audience by Jayson DeMers To run a successful business, you need to have a clear sense of who your target audience is. Until you identify this core group, you probably won't understand their needs, what type of content they're seeking, and where to connect that content to reach that audience most effectively.So who is it you're talking to? Your SEO strategy depends on the answer to this question. Here are three strategies for understanding your target audience.... Why enterprise digital marketing can't be completely in house by Mike Moran Seems like a generalization right? Let me explain. I've worked with quite a few large companies over the years, and my experience is that those companies can't ever bring their digital marketing  completely in house.  ... Content Is King, But Does It Rule Alone in SEO? by Jayson DeMers We know that content is vital for an SEO campaign to succeed, but let's try to flip that logic around. Is it possible for an SEO campaign to succeed through the use of content only? ... Should Your SEO Team Be Wide or Deep Specialists? by Jayson DeMers There's no question that your SEO team needs to be comprised of industry experts. Whether you have a full-time in-house team, you're working with an agency, or you're combining your own experience with the skills of freelancers, your overall level of expertise will ultimately determine your success. Someone new to the industry is liable to make more mistakes, have lower quality standards, and run into problems when it comes time to troubleshoot. Here's the dilemma: not all "expertise" can be classified the same way. ... Viewability Spotlight for Sellers: 4 ways to improve ad layouts for better viewability Google AdSense Blog Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. Why are my AdSense earnings down right now? Gooogle AdSense Blog Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings. Three ways to protect your business from ad-blockers Search Engine Watch The increasing popularity of ad blocking software is a very real threat to marketers, whether they're already feeling the pinch or not. With rates for PPC based on the popularity of the host website, you could be paying top dollar for page views that few will ever see. How understanding psychology can help increase ecommerce sales Search Engine Watch There is a constant struggle for ecommerce brands to identify the consumers' needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome. The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords Search Engine Land In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations. 17 social media management software vendors compared Search Engine Land Finding the appropriate social media management tool for your business can be a challenge. This free 64-page guide produced by Digital Marketing Depot provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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5 Ways SEO Can Save Small Businesses

February 8, 2016 More Ways to Stay Updated: RSS Twitter 5 Ways SEO Can Save Small Businesses (and How to Get Started) by Jayson DeMers Most small businesses fail for several common reasons: a lack of experience, a lack of customer interest, excessive competition, poor financial planning, or an unproductive or nonexistent marketing strategy. There's no surefire way to tackle all these potential disruptors at once, but there is a strategy capable of helping small businesses survive those all-too-important first few years--SEO. Search engine optimization (SEO) can remedy some of the most common problems affecting small businesses with the following advantages ... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 6 Search Marketing Buzzwords You'll Become Familiar With in 2016 by Jayson DeMers Like them or not, buzzwords have their place in every industry. In 2016, search marketers will need to know a handful of buzzwords in order to remain relevant. Some of them you may already know, while others will be completely brand new. Time to start studying!... What is the SEO Value of Website-Hosted Videos? by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand the differences between website-hosted videos and YouTube-hosted videos. ... The right social media listening tools for the right jobs by Mike Moran Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale.... How Google Search Works in 2016 SEO Book Blog The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them. Bidding for top position on a SERP: what does it get you? Search Engine Watch It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results? An absolute beginner's guide to setting up Google Analytics for your website Search Engine Watch Our beginner's guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at. Content marketing: understanding its role, value and ROI Search Engine Watch Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. Are SEOs focusing on the wrong target? Search Engine Watch We spend countless hours examining keywords, traffic volumes, recommended bids, but really what it comes down to is value to the user. The hidden social media dangers for all businesses Search Engine Watch Everyone is telling you to use social media – but who's telling you to be careful? Hacked Content On The Rise: Take SEO Precautions To Protect Your Site Search Engine Land Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site. Attributing Retail Store Transactions To Online Clicks At Keyword Level Search Engine Land Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords' online-to-in-store conversion tracking. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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