6 Ways to Make Your Content More Authoritative for SEO

September 1, 2016 More Ways to Stay Updated: RSS Twitter 6 Ways to Make Your Content More Authoritative for SEO by Jayson DeMers With these strategies, you should be able to make your content seem more authoritative, both to search engine crawlers and to your human readers. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 5 Strategies for Better Team Coordination in SEO by Jayson DeMers When most entrepreneurs and marketers think about refining their SEO strategies, they focus on the conventional best practices that constitute a successful optimization approach.... Do you have enough pages in the search index? by Mike Moran More pages in the search index means more chances to be found. So maybe you never really have enough pages--since every extra page is a lottery ticket in the search sweepstakes. You've gotta be in it to win it. But this does not really offer us any answers. There are obviously some amount of pages that seem OK and other amounts that are probably Bad, like, zero would be bad. How do you determine how many pages you have in the search index, and if your number is enough?... How social proof can boost SEO Search Engine Watch Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Five very quick tips to building a loyal ecommerce customer base Search Engine Watch A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you're building your customer base, let's study how best to keep that very valuable base engaged. 40 free digital marketing tools to help grow your business Search Engine Watch If you're just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. Seven innovative social media marketing tools you should be using Search Engine Watch Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try this year. Local citations are dead; long live local citations! Search Engine Land Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Five free Chrome extensions for SEO practitioners Search Engine Land Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis. 4 e-commerce link building tactics that still work in 2016 Search Engine Land Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. Promote your local businesses reviews with schema.org markup Google Webmaster Central Blog Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we've announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content on local Knowledge Graph cards and users can enjoy a range of reviews and opinions. Facebook's Panda Update SEO Book Blog When Facebook announced their news feed update to fight off clickbait headlines, it sure sounded a lot like the equivalent of Google's Panda update. Glenn Gabe is one of the sharpest guys in the SEO field who regularly publishes insightful content & doesn't blindly shill for the various platform monopolies dominating the online publishing industry & he had the same view I did. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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5 Technical Factors to Check When Your Search Rankings Take a Dive

July 27, 2016 More Ways to Stay Updated: RSS Twitter 5 Technical Factors to Check When Your Search Rankings Take a Dive by Jayson DeMers The problem is, SEO and online visibility are such complicated topics that they're impossible to reduce to single variables. These five technical factors you should check when your website rankings drop.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 6 Tips for Managing Local SEO With Multiple Locations by Jayson DeMers Unfortunately, most conventional local SEO tactics cater to businesses that have only one physical location - what happens if you have multiple locations? Big events cause big spikes; use them to grow your business Google AdSense Blog Across the world, users flock online to view, share and talk about big things that matter to them. From Royal Weddings to World Cups, when big events come around, they make waves online. Spotting and predicting these spikes in web traffic can give you an opportunity to grow your web business, capitalizing on the increase of users online by drawing them to your content. Are native ads right for your site? Google AdSense Blog What are "Native Ads"? They're a variety of paid ads with the goal of being "so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong," says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units. Learn how #hashtags can help you Google AdSense Blog #Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into a conversation that the entire web can participate in and follow. Videos get views: why you should embed video content on your site Google AdSense Blog Video content can be incorporated into your content strategy in two ways: Create, share and then embed your own original video content onto your site. Embed public video content onto your site. Three ad innovations for a mobile-first world Google AdWords Blog The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced a completely new ad platform built from the ground up to help consumers and marketers succeed in this mobile-first world: expanded text ads and responsive ads bring to life the canvas you use to connect with consumers, while device bid adjustments provide more control and flexibility so you can optimize with greater precision. Get more powerful bid automation with new AdWords Smart Bidding Google AdWords Blog Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget. Are you paying enough attention to reviews in your local SEO? Search Engine Watch Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren't given enough emphasis – by businesses or the SEO community. Five ways to improve your organic reach on Facebook Search Engine Watch Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited by more than a billion users every day. What are the most common on-page SEO issues and how to fix them? Search Engine Watch It may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking. The art of link building: Why creating connections is the key to success Search Engine Land Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users. 3 signs your landing page copy is leaving your visitors high and dry Search Engine Land Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The key to local SEO Search Engine Land Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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6 Ways Small Businesses Can Stay Competitive in SEO

June 29, 2016 More Ways to Stay Updated: RSS Twitter The 6 Ways Small Businesses Can Stay Competitive in SEO by Jayson DeMers Small businesses can be just as competitive as big businesses when it comes to SEO. They aren't able to reach the same number of people, but they can receive huge increases in visibility, reputation, traffic, and eventually sales.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Five Essential Qualities to Look for in an SEO Agency by Jayson DeMers Choosing an SEO agency isn't easy because there are so many options. These five essentials qualities you should look for when hiring an SEO agency for your business... How do you test your website's names? by Mike Moran A little while back I was riding the Washington Metro when I noticed something new. The station name read "NoMa-Gallaudet." I'd never heard of "NoMa", but all it took was a quick googling to learn it's short for "North of Massachusetts Ave." At first I was a little confused why a Metro map would be changed just because a new neighborhood was making an effort to try and look hip. ... Tie your sites together with property sets in Search Console Google Webmaster Central Blog Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? Until now, you've had to track all of these statistics separately. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics Google Analytics Blog Knowing that many people research products online before going into a physical store to make a purchase, French clothing retailer Petit Bateau wanted to develop a better understanding of the online-to-offline (in-store) behaviour of its customer base. The brand leveraged Google Analytics and its robust features: User ID and Measurement Protocol, to reach the objectives. Earn more from mobile: 3 rules and 6 best practices Google AdSense Blog Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It's a frustrating experience when users expect to find the information they're looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. To create a mobile-friendly site, follow these three rules... Understand your AdSense reporting Google AdSense Blog Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you. Multi-screen best practices Google AdSense Blog Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements. Introducing YouTube Director: A suite of video ad creation products for businesses Google AdWords Blog To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we're launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses. Introducing AdWords Conversion Import for Salesforce Google AdWords Blog AdWords Conversion Import for Salesforce measures the value of your offline conversions that result from online AdWords clicks, without the need to reconcile your AdWords and customer relationship management (CRM) data manually. Why your audiences are so important Search Engine Watch People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don't tell you that you have more than one audience! Eight tips for getting the most from a modest PPC budget Search Engine Watch What to do when an account has a budget that may only support one or two clicks per day. Just because they're sharing, it doesn't mean they're reading Search Engine Watch In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked. Why Google is mining local business attributes Search Engine Land What are business attributes, and why should local businesses care? The right way to get dynamic with Google AdWords Search Engine Land Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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7 Types of Blog Posts That Earn The Most Inbound Links

May 18, 2016 More Ways to Stay Updated: RSS Twitter 7 Types of Blog Posts That Earn The Most Inbound Links by Jayson DeMers These seven types of content carry the potential to attract inbound links more than their counterparts.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! How to Use SEO When You Need to Hire Someone Now by Jayson DeMers When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.... Reinventing SEO SEO Book Blog Wherever you are investing the most it makes sense to invest in something that is either hard for others to do or something others wouldn't consider doing. That is how you stand out & differentiate. Introducing rich cards Google Webmaster Central Blog For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. A new mobile friendly testing tool Google Webmaster Central Blog Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test. Better insight into your customer interactions with Google Analytics Google Webmaster Central Blog With User Explorer, you can now analyze the actions that an anonymous individual has taken on your site or app. These insights can help improve the user experience when people interact with your business online. Learn how to increase audience engagement Google AdSense Blog Download our guide to audience engagement to learn more about best practices and tips to drive better results for both your users and business. Get your free copy today. Nine common content marketing mistakes and how to fix them Search Engine Watch Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective? Why you NEED to raise organic CTR (and 4 ways to do it) Search Engine Watch Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. 5 ways to maintain your SEO ranking Search Engine Land You've worked hard to reach the top spot on Google -- now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top. Meet Google assistant: A new search platform, rather than a gadget or an app Search Engine Land Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to Use Customer Reviews and Ratings for SEO

April 21, 2016 More Ways to Stay Updated: RSS Twitter How to Use Customer Reviews and Ratings for SEO by Jayson DeMers With more than two-thirds of online users being influenced by customer reviews and testimonials in their purchasing decision, they are more important than ever. Read on to find out how to leverage them for maximum benefit.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Enterprise marketers must tightly choose the focus of their website by Mike Moran Are you responsible for a big company's digital marketing? You might not be the CMO, however, so that whole website isn't your problem. You are only responsible for a small piece -- maybe one product line. Or a single country. Or maybe a product line within a single country. Maybe your responsibility is even narrower than that. But do you actually know which pages on the website are your problem? Often I find people aren't exactly sure.... 5 Link Building Tactics to Avoid (and Modern Alternatives) by Jayson DeMers Few SEO strategies have changed as dramatically or as consistently as link building. Despite some occasional claims to the contrary, link building is still a necessary element if you want to earn any significant rankings in search engines.... 5 Features of a Perfectly SEO-Optimized Homepage by Jayson DeMers With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating dedicated internal pages for your target keywords, and building links, you might neglect the optimization fundamentals that lead to a well-optimized homepage.... Most Apps Don't Support Google App Indexing [Report] by Jayson DeMers App Indexing or "deep linking" is a crucial factor to get a mobile app's content ranking in search. A recent study by Searchmetrics prevails that only 30% of total mobile apps have enabled Google App Indexing. In this report we will discuss some of the significant statistics on App Indexing along with Mobile App Landscape.... Does your marketing plan speak CFO? by Mike Moran I once was asked to critique a client's presentation of her new marketing plan. She offered a thorough strategy with convincing arguments. She had a schedule, a reasonable budget. Everything about the plan seemed viable. Except for one small problem: I was sure that her CMO would approve it, but her CFO would not.... Google's Big Brand Shakedown SEO Book Blog A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities. If you live outside of the United States it can be hard to appreciate just how ad heavy some of Google's search results have become in key ad categories. Helping webmasters re-secure their sites Google Webmaster Central Blog Unfortunately, many webmasters for compromised sites are unaware anything is amiss. Worse yet, even when they learn of an incident, they may lack the security expertise to take action and address the root cause of compromise. Spotlight on Optimize 360, part of the Google Analytics 360 Suite Google Analytics Blog A recent survey of marketers found that only 26% believe their marketing tools are well-integrated and work seamlessly together. And with all the channels and screens that customers are using – plus all the data that results – poor integration makes it hard to understand and respond to all the journeys that customers take to interact with your brand. Download the AdSense Guide to Audience Engagement Google AdSense Blog In a world where people are making split decisions about what to consume, it's increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we've created the AdSense Guide to Audience Engagement. More defenses roll out to thwart Clickjacking Google AdWords Blog Recently we identified "Clickjacking" (aka UI Redress) as an emerging threat to cost-per-click display ads, and we've rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit. 17 ways to improve your site search results pages Search Engine Watch As site search users can have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. How to check if you've screwed up your AdWords account Search Engine Land Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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