The most effective ways to respond to negative reviews

July 13, 2017 More Ways to Stay Updated: RSS Twitter The most effective ways to respond to negative reviews Search Engine Watch Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! PPC 102: Seven tips to improve your paid search campaigns Search Engine Watch Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level. 5 UX best practices for a search engine focused website Search Engine Watch Your website visitors have specific problems, and they use search engines to find the answers they seek. Once they locate a website that answers their questions, they expect to view the answers quickly and easily. This is why it is essential that SEO and UX complement each other to produce results. How to achieve off the charts off-page SEO that will boost traffic Search Engine Watch If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for "off-page SEO" - SEO elsewhere around the web, and even offline. Here's how to get started. 12 things to know to succeed with Google Posts Search Engine Land Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature. Google begins rolling out messaging feature within Google My Business Search Engine Land You can now message with your customers directly via your Google local panel in mobile search. 4 tips for becoming a content-producing machine and generating more organic traffic Search Engine Land Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. Your 6 new ways to use location targeting Search Engine Land Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. Fix your outbound link problem in a single workday Search Engine Land Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links -- without getting rid of the ones that are helping you. SEO case study: Zero to 100,000 visitors in 12 months Search Engine Land Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks. The Case For and Against Attending Marketing Conferences Moz Blog How do you measure the ROI of attending a marketing conference? It's less about the numbers and more about the results. Rand explains the rationale behind why he believes conferences are worth the investment and shares his own personal list of favorites. How to Measure Performance with Custom Dimensions in Google Analytics Moz Blog Learn how to use Google Analytics to its full potential with this tutorial on custom dimensions. Tom Bennet shares how a little investment in your tracking setup and thoughtful consideration on which insights matter can squeeze the most value out of your analytics and reporting. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Optimizing in a Post-Penguin Era: Here's What That Means

June 8, 2017 More Ways to Stay Updated: RSS Twitter We're Optimizing in a Post-Penguin Era: Here's What That Means Search Engine Guide We may be entering an entirely new era of link building, thanks to a major change in how the Penguin update works. This is the post-Penguin era, and your link building strategies should change with that distinction. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 6 Ways Nonprofits Should Be Using SEO Search Engine Guide With these strategies in place, even nonprofit organizations with strictly limited budgets can achieve growth in SEO. Better Snippets for your Users Google Webmaster Central Blog Before buying a book, people like to get a snapshot of how they're about to spend a few hours reading. They'll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they'll like the book. Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time reading the page the snippet belongs to. Building a better web for everyone Google AdSense Blog As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor. AdSense Beginner's Frequently Asked Questions Google AdSense Blog What is AdSense? In short, AdSense is a free, simple way to make money by placing ads on your site. Google's ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. Maximize conversions with Smart Bidding Google AdWords Blog When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help you make the most out of your budget, we're introducing Maximize Conversions: a new Smart Bidding strategy that automatically sets the right bid for each auction to help get you the most conversions within your daily budget. 5 little-known tools for a holistic digital marketing campaign Search Engine Watch Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Top 4 mistakes ecommerce marketers are still making Search Engine Watch In this post, I'll break down four mistakes I see all too often and explain why ecommerce marketers should look to remedy them ASAP. Taming the local search beast in a post-Possum and Fred world Search Engine Watch Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates? A visual guide to Pinterest advertising Search Engine Watch Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising. Who should optimize content: SEOs or content writers? Search Engine Land Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Beginners' guide to Bing Ads management Search Engine Land Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to Optimize Product Catalogs for Search

May 1, 2017 More Ways to Stay Updated: RSS Twitter How to Optimize Your Online Product Catalog for Search by Jayson DeMers Optimizing your online product catalog for search engines can help your ecommerce store rank higher, achieve more brand visibility, and get more traffic.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! How to Write Better Content for a Mobile Workforce by Jayson DeMers Optimized content for mobile devices and attracting more links will increase your overall search rankings in Google.... How Accurately Can You Predict the Results of an SEO Campaign? by Jayson DeMers It's impossible to predict SEO results to perfection, but you should be able to make fairly accurate projections by leveraging the right resources and sticking to the techniques outlined here.... DMOZ Shut Down SEObook Blog As search has advanced (algorithmic evolution, economic power, influence over publishers, enhanced bundling of distribution & user tracking) general web directories haven't been able to keep pace. Ultimately the web is a web of links & pages rather than a web of sites. Find your next customer with new audience solutions for Search and Shopping Google AdWords Blog Starting today, we're rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message. Similar audiences helps you find people who share similar interests with your best customers, right when they're searching for products and services like yours. This makes it easy for you to expand your reach by connecting you with more people who want what you have to offer. AdSense 101: What you need to know Google AdSense Blog AdSense is Google's ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. How to use Google's new demographic targeting for search ads Search Engine Watch Overall, demographic targeting for the search network gives advertisers another dimension with which to narrow down their audience to target the most relevant people. How can marketers optimize for Google's new similar items feature? Search Engine Watch Google has announced that "Similar items" is now available globally in image search on mobile and in its Android app. 8 technical issues holding your content back Search Engine Watch Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign. What your paid search KPI says about you Search Engine Land Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Local search update: 'Best' filter invading the local pack Search Engine Land We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Evaluating PPC talent, part 1: Where to begin Search Engine Land How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? 5 Keys For Creating Viral YouTube Titles Search Engine Land If you spent time crafting a quality, compelling and possibly humorous video that has viral potential, spend a little extra time on the YouTube page content. A great title has the potential to push your video from merely popular to wildly viral. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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4 Types of Website Traffic to Watch in Google Analytics

March 7, 2017 More Ways to Stay Updated: RSS Twitter The 4 Types of Website Traffic to Watch in Google Analytics by Jayson DeMers Do you know who's coming to your website and why are they coming? If the answer is no, you should look deeper into analytics program like Google Analytics and track these four types of website traffic.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Which Is More Important: Technical SEO or Reputation Management? by Jayson DeMers How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt) by Jayson DeMers Sooner or later voice search will impact long-term SEO strategy. How do you plan to improve your SEO strategy aligning the latest developments happening in the voice search technology?... Protect your site from user generated spam Google Webmaster Central Blog As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines. A Love Story for the Ages: Marketing Commits to Measurement Google Analytics Blog Working together, Marketing and Measurement can uncover insights that will improve your marketing, your customer experiences, and ultimately your business. To reach that next relationship level, Marketing can't just casually date Measurement when it's convenient. They need a real commitment. The inside scoop on native advertising: What is it, why does it matter and do you need it? Google AdSense Blog Native ads allow you to have an ad styled to fit within the page and it's surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site. More control over the ads you serve on your site(s) Google AdSense Blog We've heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we're excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge. Emoji appear in Google AdWords ads titles Search Engine Watch Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more Search Engine Watch I'm constantly working with keyword research tools and I have had the opportunity to give many APIs a try. So I decided to carry out a small study comparing the keyword research APIs I have looked into, and share my research in a blog post. How will Google's new Ad label impact marketers? Search Engine Watch Google started testing a new Ad label in January this year, and late last week it was confirmed that this will now be rolled out globally. So what is growth hacking, really? Search Engine Watch In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term "growth hacker" as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that's pretty vague, right? How we hijacked Google's SEO guide search rankings Search Engine Land Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process. Finding the right content management system Search Engine Land In today's market you can throw a stone and hit a CMS. How do you choose the one that's right for you? Why you need to get back to SEO basics Search Engine Land You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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The Relationship Between Marketing Automation and SEO

January 19, 2016 More Ways to Stay Updated: RSS Twitter The Relationship Between Marketing Automation and SEO by Jayson DeMers If you want to be an organization that sits on a well-balanced stool with four legs, then you would create a healthy relationship between marketing automation and SEO.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 9 Tips for Artists Looking for More Search Visibility by Jayson DeMers These 9 tips on SEO (Search Engine Optimization) are helpful for artists who are looking for more search visibility.... 6 Ways to Optimize for Searches Other Than Google by Jayson DeMers Google isn't the only search engine that people use. Here are 6 alternatives you can optimize for searches with a focus on your particular niche.... Other sites are using my ad code. What should I do? Google AdSense Blog Hello AdSense Publishers, if you are seeing sites on your performance reports or under your sites list that don't belong to you, this post is for you! Nine crazy predictions for SEO in 2017 Search Engine Watch It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. Building your SEO strategy in 2017: what's most important? Search Engine Watch If you're wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google's algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Relaunching your website? Don't forget an SEO audit! Search Engine Land Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. Mind the store: Using AdWords to drive offline sales Search Engine Land Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions. How to build links without creating content: 5 examples Search Engine Land Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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6 Strategies for Small Businesses to Outrank National Competition

December 8, 2016 More Ways to Stay Updated: RSS Twitter 6 Strategies for Small Businesses to Outrank National Competition in Search Engines by Jayson DeMers Your small business can outrank national competitors using these 6 effective and cost-efficient strategies.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 5 SEO Strategies You Can Implement in Real Life by Jayson DeMers These five real-life strategies you can use to boost your SEO campaign and gain targeted traffic to your website.... 7 Ways to Coordinate Your SEO Team's Efforts by Jayson DeMers Try using these seven strategies to keep your SEO team happy and achieve consistent search engine optimization (SEO) results.... 6 Ways to Make Seasonal Content Effective in SEO by Jayson DeMers The right balance between evergreen and seasonal content can have a significant impact on your SEO campaign. Here are six ways you can make your seasonal content effective in SEO.... How to Use Competitors to Your Advantage in SEO by Jayson DeMers But what if you could use your competitors to your advantage in SEO, rather than letting them climb over you?... Disappearing Clicks SEO Book Blog When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am & JumpShot. 6 Psychologically Proven Techniques to Boost Your Conversions in 2017 Search Engine Watch What does a 1961 experiment have to do with boosting website conversions? You'll find out as you read this article. 8 Tips for a Simplified Local SEO Strategy in the New Year Search Engine Watch Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here's how to get started. 6 tools for a better, smarter social media influencer campaign Search Engine Watch Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. 7 Timeless Reasons Why & How Content Goes Viral Search Engine Watch So what makes content go viral? And what makes people participate in these phenomena? Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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