Wednesday, December 11, 2019

Next Steps: The Evolution of Yahoo Groups (Final Notification)

Thursday, November 7, 2019

Yahoo Groups - Upcoming Product Changes to Yahoo Groups

Wednesday, May 16, 2018

Improvements to our Privacy Policy and Privacy Controls

Google
Updating Our Privacy Policy
This month, we're updating our Privacy Policy to make it easier for you to understand what information we collect and why we collect it. We've also taken steps to improve our Privacy Checkup and other controls we provide to safeguard your data and protect your privacy.
Nothing is changing about your current settings or how your information is processed. Rather, we've improved the way we describe our practices and how we explain the options you have to update, manage, export, and delete your data.
We're making these updates as new data protection regulations come into effect in the European Union, and we're taking the opportunity to make improvements for Google users around the world.
Making our Privacy Policy easier to understand
Simpler structure & clearer language
We've improved the navigation and organization of the policy to make it easier to find what you're looking for. We've also explained our practices in more detail and with clearer language.
New descriptive videos & illustrations
Often a visual description is easier to understand than text alone, so we've added short videos and illustrations throughout the policy.
Embedded privacy controls
We've made it easier to jump to key settings directly from the policy, helping you make choices about your privacy.
The revised policy is available here and will take effect on May 25, 2018.
Improving your privacy controls
Within the past year, we updated My Activity so that you can better access and manage the data in your Google Account. We also launched a redesigned Dashboard, which allows you to easily see an overview of products you're using and your data associated with them.
This month, we've updated our Privacy Checkup with new illustrations and examples to help you make more informed choices about your key privacy controls. And since we understand that your preferences may change over time, the new Privacy Checkup enables you to sign up for regular reminders to check your privacy settings.
To learn more about these and other controls to manage your privacy, visit your Google Account.

Monday, January 22, 2018

New Google Speed Update

Search Engine Guide

January 22, 2018

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THE SMALL BUSINESS GUIDE TO SEARCH MARKETING

 Starting July of 2018, Google will use page speed as a ranking factor in mobile search 

GOOGLE SAYS

The "Speed Update," as we're calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. 

ABOUT THE GOOGLE SPEED UPDATE

The Google Speed Update - Search Engine Land
Back in 2010, Google said page speed was a ranking factor but it "was focused on desktop searches" only. Now, in July 2018, it will look at how fast your mobile pages are and use that as a ranking factor in mobile search. Google has been promising to look at mobile page speed for years now, and it is finally coming. 

FAQs on new Google Speed Update - Search Engine Land
We asked Google several questions about this update, including how this impacts desktop pages, whether pages with AMP URLs but slow canonical URLs will be impacted, if webmasters will get Search Console notifications and more. 

Google to Use Page Speed as Ranking Signal in Mobile Search - Search Engine Journal
As important as speed will become, Google says it can be superseded by query intent. A slow page may still rank well if it's content is highly relevant to what the user is searching for. 

Google Algorithm Designed To Downgrade Slow Mobile Pages - Search Engine Roundtable
Google says you can measure your page speed multiple ways and they are not sharing a specific single metric to know if your site was hit by this algorithm update or not. 

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MORE SEARCH ENGINE MARKETING ARTICLES

Top advice and articles about search engine marketing 

SEARCH ENGINE LAND

What's next for technical SEO?
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO. 

SEARCH ENGINE JOURNAL

Duplicate Content on Product & Category Pages
On a recent Google Webmaster Hangout a publisher asked if using content from product pages on the category pages will cause either of those pages or both to be demoted. Google's John Mueller offered his opinion on how Google handles the duplicate content 

SEARCH ENGINE ROUNDTABLE

Google My Business Videos Now Live
Videos will appear in the overview tab of the Google My Business Dashboard. Customer uploaded videos can be found in the 'customer' tab. Merchant uploaded videos can be found in the 'by owner' tab. All videos can be viewed together in the 'videos' tab. 

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© Copyright 2017  - Search Engine Guide - 35 W Main Street #1250, Frisco, Colorado 80443

Tuesday, December 19, 2017

The Small Business Guide To Search Marketing

Search Engine Guide

December 19, 2017

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THE SMALL BUSINESS GUIDE TO SEARCH MARKETING

The 7 Biggest Time Losses in SEO (and How to Fix Them)

Search Engine Guide

Search engine optimization is popular for its cost and time effectiveness; because all the assets you create and changes you make are semi-permanent, and because your domain and page-level authority will grow consistently over time, there's no upper bound to the results you can see

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SEO TRENDS FOR THE NEW YEAR

How to future-proof your SEO for 2018

by Search Engine Watch

We're (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it's time to start preparing for what SEO might look like in 2018.

7 Hard Truths About SEO in 2018

by WordStream

Are you aiming to make a seismic impact on your organic visibility in 2018? Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus. With that in mind, here's our take on the seven most important truths you need to accept along with the biggest SEO mistakes you need to avoid in the coming year.

MORE FROM SEARCH ENGINE GUIDE

How to Use SEO to Market a Property

Search Engine Guide

These are some of the most important benefits of SEO for property marketing...

Are There Any Search Optimization Strategies That Are Illegal?

Search Engine Guide

In SEO, if you use a strategy that violates Google's terms of service, or if you make a move that harms the average user's experience, you could see a decline in your rankings or even face a strict "penalty" that harms your chances of ranking in the future...

INFOGRAPHIC SPOTLIGHT

101 Fascinating Facts You Didn't Know About Domain Names

by Website Builder AU

Did you know that the idea of the online addressing system was invented back in 1985? 32 years ago, a computer systems company from Cambridge was the first ever to register a domain. Ever since, the domain name has been a crucial part in the website's branding and SEO. Choosing the right domain name can get some additional benefits for your business and make your website more appealing to new visitors. Currently, there are more than 330.6 million registered domain names and the number is increasing exponentially. 

The Evolution of SEO

by Wordtracker

SEO is a fast-moving business; algorithms, trends and best practices change at such a rate that it's easy to forget that the industry is still a relatively new one. Google launched less than 20 years ago, and since then search engines and SEO have evolved at an incredible rate.

PAY PER CLICK TRENDS TO WATCH IN 2018

According to Search Engine Journal the top 3 PPC Trends to watch are

1) Google will try to invade more of our territory

2) Audiences slightly more important in Search

3) Google Shopping

OUR TOP TEN MARKETING ARTICLES FROM SEARCH ENGINE LAND

Google revamps its SEO Starter Guide

This is the first update of the SEO starter guide in several years.

How to generate links that drive traffic, not just ranking

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

5 local search tactics your competitors probably aren't using

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.

The importance of targeting branded searches

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy..

Insights from 130 agencies — State of Email Marketing

85% of marketing agencies say email marketing performance is increasing.

How to calculate your marketing budget

Figuring out the value and the cost of marketing efforts is elusive – and it often gets put on the back burner as a result.

My 12 most important SEO metrics to monitor

How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

Links: To speed or not to speed

Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can't.

Google Search Console beta adds 12+ months of data to performance reports

After a few years of promises, Google is finally providing longer-term data in Google Search Console -- well, the beta version of Search Console.

Visualizing your site structure in advance of a major change

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect...

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© Copyright 2017  - Search Engine Guide - 35 W Main Street #1250, Frisco, Colorado 80443

Tuesday, October 17, 2017

7 Optimization Strategies to Use on Every Product Page

Search Engine Guide

October 17, 2017

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7 Optimization Strategies to Use on Every Product Page

Search Engine Guide

Product pages are crucial for a search optimization and conversion optimization strategy and some of your greatest opportunities to turn site visitors into paying customers.



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How to make sure your local search marketing is up to scratch

Search Engine Watch

For local businesses, having a strong presence in local search results is fundamental to those all-important conversions.



How to write blog headlines that drive search traffic

Search Engine Watch

You could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated.



How to optimize your ad campaigns for consumer behavior on Facebook and Google

Search Engine Watch

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.



Amazon SEO: A guide to improving your rankings on Amazon

Search Engine Watch

If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business.



6 lesser known tools to power your content marketing

Search Engine Watch

In every round-up of content marketing tools, it seems like the same names are mentioned. To celebrate the industry's "undercover" tools, here are six lesser-known tools to power your content marketing.



The collision between PR, content, and SEO: How to make it work for you

Search Engine Watch

In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would sound the death toll for traditional communications and marketing strategies, like public relations. But instead, PR continues to prove itself an essential element of marketing communications.



Quality score in 2017: Should you care?

Search Engine Land

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.



Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Search Engine Land

If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year.



'High-quality content' tips from Google's own style guides

Search Engine Land

To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines.



The ever-increasing importance of usability and trust in link building

Search Engine Land

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.



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© Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095