Webcast: PPC Attribution - Top 5 Strategies Search Marketers Need to Know

Webcast: PPC Attribution - Top 5 Strategies Search Marketers Need to Know Mobile Version | Web Version
	PPC Attribution - Top 5 Strategies Search Marketers Need to Know Thursday, July 9 @ 1pm EDT, 10am PDT FREE Webcast | Register now! Many organizations today find themselves struggling to apply the right sales credit or conversion back to the appropriate keyword or ad. While most search marketers simply attribute the entire sale to the last ad clicked, they often dismiss the long life-cycle of messaging that happens both online and off, which collectively contributes to the ultimate conversion. It's important to look at the full conversion funnel and customer lifecycle, and to not ignore these critical contributing factors. During this webinar we'll take a deep dive into some common attribution pitfalls, and provide insight into tackling attribution correctly, using a fool-proof methodology that will help you give credit where credit is due. More specifically, in this webinar, you'll learn how to: Effectively address the issues of PPC attribution in your organization and succeed using best practices today Improve how search related conversions compliment your existing marketing programs in powerful, yet easy ways Analyze, gather and report on integrated data, using the best tools and techniques available currently Incorporate search marketing performance data into your overall program reporting M Measure and include the full customer lifecycle using LTV and differentiating new vs. existing users Speaker: Bill Hunt CEO, Global Strategies Intl Director, Global Search Strategy, Neo@Ogilvy Bill has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing. Moderator: Kevin Newcomb Managing Editor, Search Engine Watch Kevin Newcomb is managing editor of Search Engine Watch. Kevin joined Search Engine Watch in December 2006. He has been covering search marketing, among other online marketing topics, since August 2004, and has been reporting on web-based businesses since 2000.		OMS San Francisco June 25 OMS Portland June 29 OMS Seattle July 1 SES San Jose Aug 10-14 SES Berlin Nov 24-25 SES Chicago Dec 7-10 How to Choose the Right SEM Agency or Technology Partner June 30 How to Use Online Video for Inbound Marketing July 16
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