 October 28, 2010 More Ways to Stay Updated:  How to Turn a Negative SEO Experience Into Successby Stoney deGeyterEvery industry, I believe, has it's Enrons and BPs. Sometimes they are good companies that make very bad mistakes. Other times they are bad companies out to make a quick buck at the expense of others. But, anybody who has been burned by an SEO and has decided not to go that route again must consider what else they would be giving up if they followed the same precedent.
 Will the visual design of your pages help your SEO?by Mike MoranUp until now, the appearance of your Web pages had nothing to do with your success in organic search, but that time might be coming to and end. Lots of stuff matters, of course, ranging from page titles to inbound links to dozens of other factors in each search engine's ranking algorithm. Also important is the title and the snippet that helps searchers decide which search result to click on. Once clicked, your visual design matters a great deal as to whether your new visitors decides to buy or not, but will it have any impact on your SEO?...  Double Down on Your Strengthsby Eric BrownHave you ever wondered why some ideas manifest and move to action and some fizzle, either yours or someone else's. Or, how about the person who is always yapping about the next idea, yet never really follows through, and yet again there are those who execute one solid idea after another. What Separates Them?... What Do You Expect Your SEO Expert to Know?by Stoney deGeyterWhen you're looking for an SEO expert, what do you expect to find? Someone who is an expert at on-page optimization? Someone skilled at link building? Someone who knows usability, analytics, and testing? Do you want a social media guru or a copy writing artist? There is a lot to know about SEO and none of that knowledge comes easy. You WANT Rankings, But What Do You Really NEED?by Stoney deGeyterIf you're in the market for a (quality) SEO, you're going to find providers that go well beyond services aimed at achieving top search engine rankings. In fact, if your SEO only knows how to throw keywords you want to rank for onto your site pages, I can tell you that you're NOT getting your money's worth (even if you are only paying a few hundred dollars a month).  Effectively Dealing with Google's New Instant Featuresby Stone ReuningGoogle's newest feature, known as Instant, has many SEOs and web marketers scratching their heads. Some go as far to say the SEO craft is totally dead. Get the low-down on Instant, how it's affecting search traffic and how you can handle any changes you may see in your search engine rankings and referrals....  Clever Direct Mail You Can Doby Sage LewisI just got a really compelling direct mail piece today that I think any small business could easily do... and probably get a lot of response.... What Do You Want From Me?!! (Setting Proper Client Expectations)by Stoney deGeyterSetting client expectations isn't easy. We live in a sales oriented world and people want to hear how you're going to bring them vast sums of wealth with the magical arts of SEO. Unfortunately, it's never that easy. Image (Not Rankings) Matter in SEOby Stoney deGeyterMany approach SEO as an effort to build rankings. But, really, it's about building an image through the search engines. People may find you by your ranking in the search results and click through your site because they are attracted by the products or services you offer, but unless you build an image of quality and customer service, all the rankings in the world won't bring them back.
Do online reviews matter to your existing customers?by Mike MoranThis is an easy question, right? I know I thought so. Sure, small businesses (or any size business) must be vigilant about all posted customer reviews, because they are the first impression that a potential new customer gets of your business. But existing customers? They already know you and they have chosen you. Surely your online reviews don't matter to them. Yeah, well, that is what I thought, too, until a friend of mine related a story that taught me otherwise.... Why You Need To Invest More In Your SEO Campaign NOW.by Stoney deGeyterOnline marketing is no Little League game. This is the Big Leagues. Whether it's SEO, PPC, or Social Media, you can't play T-ball when you are trying to compete in the Majors. If you're lucky, holding back on your online marketing investments can prevent you from building up the momentum you need to overcome your competition. If you're not lucky, it's gonna cost you a lot more money to fix it later than to do it right to begin with... right NOW. When is a search problem not a search problem?by Mike MoranI found myself asking just such a question when talking with a client of a multinational company. The problem they described to me sounded hard to solve. They worked in the UK office of this Web site, and were constantly bothered by the fact that the UK pages for their product offerings landed on page 3 or even deeper of the search results, while the US pages for their company were at the top of the list, even for UK searchers. They needed my help to get the UK pages to the top for UK searchers, but were flummoxed as...  Warning: Beware New Breed Of Extortion In Google Mapsby Miriam EllisGoogle should be issuing a mass warning right now, but in lieu of that, I'm going to. If your business is listed in Google Maps or you are simply a Maps user, do yourself a huge favor and read this post. Just when you thought tactics couldn't get any slimier on the dark side of Local, they have.... Is Your Online Marketing the Camry or the BMW? Probably Neither.by Stoney deGeyterOnline marketing, like many other things in life, has several levels of, um... let's call it "luxury", for lack of a better word. You go from your basic model online marketing campaign (which is often someone who simply knows you have to edit some meta tags) all the way through to the most luxurious, no-holds-barred, damn-the-torpedoes, throw-everything-at-it-regardless-of-cost marketing that has everything you need (plus a lot of stuff you don't). The question is... what kind of marketing campaign is right for you? How you Can Use Static FBML Language to Customize your Facebook Page and Drive More Leadsby Stone ReuningEasily create your custom Facebook profile by using static FBML language and maximize the value of your social networking efforts. With its ever-increasing number of users and sheer magnitude of its future plans, you can't afford to ignore this dominant social network. Static FBML language is a powerful tool to help you get even more benefits out of being on Facebook....  Testing What the Competition is Missing in Your PPC Adsby Mike FlemingThere's a lot more leverage in writing and testing great ads than a lot of the activities that PPC managers can spend their time on. For those using AdWords, testing is the answer to almost everything. But, testing works better if you're able to test things that matter. People get caught testing things like switching lines around or replacing colons with semicolons and they end up creating basically similar ads. In this episode of PPC Rockstars, David and Howie explained the coined "Checkmate Method" to their listeners that focuses in on a more intense way to write and test your... Using Your Competition to Establish Online Marketing Goalsby Stoney deGeyterMost business owners start with a pretty good idea of who they are competing against before they even set up shop. This is valuable information that can help you overcome a deficit of knowledge that you may not even know you have. Just as competitor knowledge is valuable for offline businesses, a business owner must also have intimate knowledge of those who they are competing against online as well. Return to the Top of this Page
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