 July 31, 2013 More Ways to Stay Updated:  Don't Let Your Webmaster Accidentally Ruin Your SEOby Nick StamoulisYour webmaster is probably pretty awesome and fantastic at their job. But one of my SEO client's webmaster made some big mistakes when they redesigned their website that has sent their SEO into a tailspin. Before we even had our first official meeting to discuss our SEO strategy, my client sent me an email asking us to take a look at her site's Google Analytics account to see if we could pinpoint exactly whey their traffic plummeted when they launched their new site. And boy do I mean plummeted--roughly 20,000 organic visitors to 8,000 in a matter of days....
Here's What Happens When You Pause Your Business Bloggingby Nick StamoulisOne of my clients recently got a new VP of Marketing who is really gung-ho about business blogging and content marketing. This is great because for months they'd been struggling with their editorial calendar and their blog would produce content in fits and starts. When it comes to content marketing consistency is the key to building momentum and having 3 blog posts one week and then nothing for a month, then one blog post a week and then 4 in a day...well, it doesn't give you that steady stream of content that really helps fuel your social campaigns and earn...  YouTube SEO 101: How to Get More Search Engine Traffic From Videosby Brian DeanYou may have noticed a massive change in the SERPs over the last few years (and no, I'm not talking about Pandas and Penguins).This is what I'm talking about:...  5 Wordpress Settings Every New Blogger Should Know Aboutby Stoney deGeyterWordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty good for even for the less technically inclined.But what happens after that? WordPress has a host of setting options and a variety of features. To the uninitiated, these can seem overwhelming to just simply confusing as to what each of these options does. This tutorial is designed to take you through the settings that matter most....  A Simple Overview of Product Listing Adsby Mike FlemingYou have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you are not running Product Listing Ads (PLAs) on search engines (Google now, Bing soon). The fact that PLAs can show images of the exact product a searcher is looking for with an exact title and competitive price gives them a distinct advantage over other listings in the search engines. Namely, if the searcher typed in the exact product name, these ads are serving them the exact result they're looking for....  How to Measure the Success of Your Content Marketing Campaignby Jayson DeMersAccording to the 2012 B2B Content Marketing: Benchmarks, Budgets and Trends report by the Content Marketing Institute, "nine out of ten Business to Business marketers are using content marketing to grow their businesses." But ask them how they are measuring the success of their content marketing efforts, and most won't have a clear answer. Here's my attempt at answering this question.... How to Use Business Intelligence to Optimize Your Online Marketing Initiativeby Jayson DeMersBusiness intelligence is one of the best ways companies can visualize their data, understand it, and make intelligent, informed decisions based on it. In this article, I'll discuss how business intelligence and online marketing fit together, and how to combine them to optimize your online marketing initiative....
 Does an In-House SEO Have a Fool for a Client?by Mike MoranAs a long-time in-house SEO, you'd probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question from a lawyer who wonders if he should do his own SEO, which reminds me of the old joke that a lawyers who represents himself has a fool for a client. But is it a bad idea to do your SEO in-house? I think it depends on how you go about it. If you think you'll pick up everything you don't know without any help, you're probably looking at... Blogging Platform Options: Free vs. Hosted. Which Is Right For You?by Stoney deGeyterWhen deciding which blogging platform you're going to use, one of the first questions you're faced with is whether to host it yourself or go with a "free" version that is hosted on another social blogging site. In an earlier post I outlined five important blogging platform questions that you can use to determine what kind of platform functionality you need. Within those, there are often a range of free (or low-cost) and self-hosted blogging platforms to choose from. There are advantages and disadvantages to each option...... A Simple Overview of View-Through Conversionsby Mike FlemingA view-through conversion is a measure of the number of online conversions that users complete after they see--but do not click--a display ad on a website. How a view-through conversion is tracked, recorded and analyzed will affect your conclusions about the effectiveness of your ads. Here are some things to keep in mind when collecting and analyzing them.... How to Make the Most Out of Salesforce and Adwords Third Party Solutionsby Jayson DeMersIntegrating Salesforce and Google Adwords combines two of the most effective tools on the market for generating and managing leads for your business. Here's a closer look at why the integration of Salesforce and Google Adwords matters, and what to do if your business was affected by this change.... Return to the Top of this Page
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