Thursday, December 8, 2016

6 Strategies for Small Businesses to Outrank National Competition

Search Engine Guide

December 8, 2016

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Jayson DeMers

6 Strategies for Small Businesses to Outrank National Competition in Search Engines

by Jayson DeMers

Your small business can outrank national competitors using these 6 effective and cost-efficient strategies....



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5 SEO Strategies You Can Implement in Real Life

by Jayson DeMers

These five real-life strategies you can use to boost your SEO campaign and gain targeted traffic to your website....



Jayson DeMers

7 Ways to Coordinate Your SEO Team's Efforts

by Jayson DeMers

Try using these seven strategies to keep your SEO team happy and achieve consistent search engine optimization (SEO) results....



Jayson DeMers

6 Ways to Make Seasonal Content Effective in SEO

by Jayson DeMers

The right balance between evergreen and seasonal content can have a significant impact on your SEO campaign. Here are six ways you can make your seasonal content effective in SEO....



Jayson DeMers

How to Use Competitors to Your Advantage in SEO

by Jayson DeMers

But what if you could use your competitors to your advantage in SEO, rather than letting them climb over you?...



Disappearing Clicks

SEO Book Blog

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am & JumpShot.



6 Psychologically Proven Techniques to Boost Your Conversions in 2017

Search Engine Watch

What does a 1961 experiment have to do with boosting website conversions? You'll find out as you read this article.



8 Tips for a Simplified Local SEO Strategy in the New Year

Search Engine Watch

Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here's how to get started.



6 tools for a better, smarter social media influencer campaign

Search Engine Watch

Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.



7 Timeless Reasons Why & How Content Goes Viral

Search Engine Watch

So what makes content go viral? And what makes people participate in these phenomena?



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Monday, November 14, 2016

Re : Put your Business Website on Google 1st Page

adisakseo@gmail.com

Good Morning!!!

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--------------------------------
-------------------
From: Luis Hamaes [mailto:luishamaes@gmail.com]
Sent: Wednesday, November 02, 2016 3:25 PM
To: 'gretchen.kalwinski@gmail.com'
Subject: Re : Put your Business Website on Google 1st Page
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Tuesday, October 25, 2016

7 Strategic Decisions for Your Link Building Campaign

Search Engine Guide

October 25, 2016

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Jayson DeMers

7 Strategic Decisions You'll Need to Make for Your Link Building Campaign

by Jayson DeMers

Link building is one of the most effective ways to improve your rankings in search engines, passing authority to your domain and making your site seem more trustworthy to Google. ...



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Jayson DeMers

How to Learn SEO When You Know Absolutely Nothing About It

by Jayson DeMers

Once you're gone through these six steps, and learned as much as you can along the way, you should have all you need to start, strategize, and execute an effective SEO campaign....



Jayson DeMers

Which Social Media Platforms Should You Use for SEO?

by Jayson DeMers

Social media has become a wonderfully diverse field, with dozens of different platforms in all kinds of different niches....



Todd Bailey

A List of Steps for a Multi Site SEO Migration

by Todd Bailey

A multi site migration can result in a better user experience, increased organic metrics and a simpler long-term management solution.  But many SEO's get hung up or miss the most critical pieces to a successful transfer....



What is AMP?

Google Webmaster Blog

Accelerated Mobile Pages are HTML pages that take advantage of various technical approaches to prioritize speed and a faster experience for users by loading content almost instantaneously.



An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize

Google Analytics Blog

With Google Optimize, you'll have all the basic capabilities you need to get started with site testing – making it perfect for any business.



3 tips to make your content easy to consume

Google AdSense Blog

Over the last month we've taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today's distracted audience.



The secret to share-worthy content

Google AdSense Blog

People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand's presence.



Free Google AdWords Keyword Suggestion Tool Alternative

SEO Book Blog

Part of the sales pitch of AdWords/PPC was that you can see performance data right away, whereas SEO investments can take months or years to back out. But with Google outright hiding keyword data even from active advertisers, it is probably easier and more productive for those advertisers to start elsewhere.



Top trends marketers need to know for the holiday season

Search Engine Watch

The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should they look out for?



10 best tools for generating super-hot leads

Search Engine Watch

What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are great, but wouldn't it be good to automate the process, and bring in more targets?



A complete Local SEO guide for small businesses

Search Engine Watch

People are searching for lawyers, schools, restaurants and local shops online, especially via mobile devices. If you run a local business, follow these tactics to optimize your website for local search, and earn your share of new business.



Five surprising benefits of high CTR across all marketing channels

Search Engine Watch

A remarkable CTR is not only the most important thing in AdWords, but it is also extremely important for other marketing channels. These include organic search, CRO, social media, and email marketing.



Don't let your business play possum with local search

Search Engine Land

Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses.



The 7 best ad and landing page elements to boost online conversions

Search Engine Land

How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.



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© Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Thursday, September 1, 2016

6 Ways to Make Your Content More Authoritative for SEO

Search Engine Guide

September 1, 2016

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Jayson DeMers

6 Ways to Make Your Content More Authoritative for SEO

by Jayson DeMers

With these strategies, you should be able to make your content seem more authoritative, both to search engine crawlers and to your human readers.



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Jayson DeMers

5 Strategies for Better Team Coordination in SEO

by Jayson DeMers

When most entrepreneurs and marketers think about refining their SEO strategies, they focus on the conventional best practices that constitute a successful optimization approach....



Mike Moran

Do you have enough pages in the search index?

by Mike Moran

More pages in the search index means more chances to be found. So maybe you never really have enough pages--since every extra page is a lottery ticket in the search sweepstakes. You've gotta be in it to win it. But this does not really offer us any answers. There are obviously some amount of pages that seem OK and other amounts that are probably Bad, like, zero would be bad. How do you determine how many pages you have in the search index, and if your number is enough?...



How social proof can boost SEO

Search Engine Watch

Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.



Five very quick tips to building a loyal ecommerce customer base

Search Engine Watch

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you're building your customer base, let's study how best to keep that very valuable base engaged.



40 free digital marketing tools to help grow your business

Search Engine Watch

If you're just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.



Seven innovative social media marketing tools you should be using

Search Engine Watch

Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try this year.



Local citations are dead; long live local citations!

Search Engine Land

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them?



Five free Chrome extensions for SEO practitioners

Search Engine Land

Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.



4 e-commerce link building tactics that still work in 2016

Search Engine Land

Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.



Promote your local businesses reviews with schema.org markup

Google Webmaster Central Blog

Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we've announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content on local Knowledge Graph cards and users can enjoy a range of reviews and opinions.



Facebook's Panda Update

SEO Book Blog

When Facebook announced their news feed update to fight off clickbait headlines, it sure sounded a lot like the equivalent of Google's Panda update. Glenn Gabe is one of the sharpest guys in the SEO field who regularly publishes insightful content & doesn't blindly shill for the various platform monopolies dominating the online publishing industry & he had the same view I did.



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Wednesday, July 27, 2016

5 Technical Factors to Check When Your Search Rankings Take a Dive

Search Engine Guide

July 27, 2016

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Jayson DeMers

5 Technical Factors to Check When Your Search Rankings Take a Dive

by Jayson DeMers

The problem is, SEO and online visibility are such complicated topics that they're impossible to reduce to single variables. These five technical factors you should check when your website rankings drop....



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Jayson DeMers

6 Tips for Managing Local SEO With Multiple Locations

by Jayson DeMers

Unfortunately, most conventional local SEO tactics cater to businesses that have only one physical location - what happens if you have multiple locations?



Big events cause big spikes; use them to grow your business

Google AdSense Blog

Across the world, users flock online to view, share and talk about big things that matter to them. From Royal Weddings to World Cups, when big events come around, they make waves online. Spotting and predicting these spikes in web traffic can give you an opportunity to grow your web business, capitalizing on the increase of users online by drawing them to your content.



Are native ads right for your site?

Google AdSense Blog

What are "Native Ads"? They're a variety of paid ads with the goal of being "so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong," says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units.



Learn how #hashtags can help you

Google AdSense Blog

#Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into a conversation that the entire web can participate in and follow.



Videos get views: why you should embed video content on your site

Google AdSense Blog

Video content can be incorporated into your content strategy in two ways: Create, share and then embed your own original video content onto your site. Embed public video content onto your site.



Three ad innovations for a mobile-first world

Google AdWords Blog

The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced a completely new ad platform built from the ground up to help consumers and marketers succeed in this mobile-first world: expanded text ads and responsive ads bring to life the canvas you use to connect with consumers, while device bid adjustments provide more control and flexibility so you can optimize with greater precision.



Get more powerful bid automation with new AdWords Smart Bidding

Google AdWords Blog

Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget.



Are you paying enough attention to reviews in your local SEO?

Search Engine Watch

Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren't given enough emphasis – by businesses or the SEO community.



Five ways to improve your organic reach on Facebook

Search Engine Watch

Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited by more than a billion users every day.



What are the most common on-page SEO issues and how to fix them?

Search Engine Watch

It may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking.



The art of link building: Why creating connections is the key to success

Search Engine Land

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.



3 signs your landing page copy is leaving your visitors high and dry

Search Engine Land

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.



The key to local SEO

Search Engine Land

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.



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Wednesday, June 29, 2016

6 Ways Small Businesses Can Stay Competitive in SEO

Search Engine Guide

June 29, 2016

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Jayson DeMers

The 6 Ways Small Businesses Can Stay Competitive in SEO

by Jayson DeMers

Small businesses can be just as competitive as big businesses when it comes to SEO. They aren't able to reach the same number of people, but they can receive huge increases in visibility, reputation, traffic, and eventually sales....



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Jayson DeMers

Five Essential Qualities to Look for in an SEO Agency

by Jayson DeMers

Choosing an SEO agency isn't easy because there are so many options. These five essentials qualities you should look for when hiring an SEO agency for your business...



Mike Moran

How do you test your website's names?

by Mike Moran

A little while back I was riding the Washington Metro when I noticed something new. The station name read "NoMa-Gallaudet." I'd never heard of "NoMa", but all it took was a quick googling to learn it's short for "North of Massachusetts Ave." At first I was a little confused why a Metro map would be changed just because a new neighborhood was making an effort to try and look hip. ...



Tie your sites together with property sets in Search Console

Google Webmaster Central Blog

Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? Until now, you've had to track all of these statistics separately. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.



Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics

Google Analytics Blog

Knowing that many people research products online before going into a physical store to make a purchase, French clothing retailer Petit Bateau wanted to develop a better understanding of the online-to-offline (in-store) behaviour of its customer base. The brand leveraged Google Analytics and its robust features: User ID and Measurement Protocol, to reach the objectives.



Earn more from mobile: 3 rules and 6 best practices

Google AdSense Blog

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It's a frustrating experience when users expect to find the information they're looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. To create a mobile-friendly site, follow these three rules...



Understand your AdSense reporting

Google AdSense Blog

Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you.



Multi-screen best practices

Google AdSense Blog

Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements.



Introducing YouTube Director: A suite of video ad creation products for businesses

Google AdWords Blog

To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we're launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.



Introducing AdWords Conversion Import for Salesforce

Google AdWords Blog

AdWords Conversion Import for Salesforce measures the value of your offline conversions that result from online AdWords clicks, without the need to reconcile your AdWords and customer relationship management (CRM) data manually.



Why your audiences are so important

Search Engine Watch

People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don't tell you that you have more than one audience!



Eight tips for getting the most from a modest PPC budget

Search Engine Watch

What to do when an account has a budget that may only support one or two clicks per day.



Just because they're sharing, it doesn't mean they're reading

Search Engine Watch

In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked.



Why Google is mining local business attributes

Search Engine Land

What are business attributes, and why should local businesses care?



The right way to get dynamic with Google AdWords

Search Engine Land

Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.



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© Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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