 September 1, 2016 More Ways to Stay Updated:  6 Ways to Make Your Content More Authoritative for SEOby Jayson DeMersWith these strategies, you should be able to make your content seem more authoritative, both to search engine crawlers and to your human readers.
5 Strategies for Better Team Coordination in SEOby Jayson DeMersWhen most entrepreneurs and marketers think about refining their SEO strategies, they focus on the conventional best practices that constitute a successful optimization approach....  Do you have enough pages in the search index?by Mike MoranMore pages in the search index means more chances to be found. So maybe you never really have enough pages--since every extra page is a lottery ticket in the search sweepstakes. You've gotta be in it to win it. But this does not really offer us any answers. There are obviously some amount of pages that seem OK and other amounts that are probably Bad, like, zero would be bad. How do you determine how many pages you have in the search index, and if your number is enough?... How social proof can boost SEOSearch Engine WatchSocial proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Five very quick tips to building a loyal ecommerce customer baseSearch Engine WatchA few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you're building your customer base, let's study how best to keep that very valuable base engaged. 40 free digital marketing tools to help grow your businessSearch Engine WatchIf you're just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. Seven innovative social media marketing tools you should be usingSearch Engine WatchSocial media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try this year. Local citations are dead; long live local citations!Search Engine LandLocal citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Five free Chrome extensions for SEO practitionersSearch Engine LandColumnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis. 4 e-commerce link building tactics that still work in 2016Search Engine LandLink building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. Promote your local businesses reviews with schema.org markupGoogle Webmaster Central BlogSince the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we've announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content on local Knowledge Graph cards and users can enjoy a range of reviews and opinions. Facebook's Panda UpdateSEO Book BlogWhen Facebook announced their news feed update to fight off clickbait headlines, it sure sounded a lot like the equivalent of Google's Panda update. Glenn Gabe is one of the sharpest guys in the SEO field who regularly publishes insightful content & doesn't blindly shill for the various platform monopolies dominating the online publishing industry & he had the same view I did. Return to the Top of this Page
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