Two Marketing Strategies to Boost Business in 2016

December 10, 2015 More Ways to Stay Updated: RSS Twitter Two Marketing Strategies to Boost Online Businesses in 2016 by Jayson DeMers Since 2016 is just weeks away, it's time to start plotting the best types of marketing strategies to implement. Here are two marketing strategies that deserve attention in 2016. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Is regulation an adverse event for pharmaceutical social listening? by Mike Moran I once hosted a webinar on the use of social media in the financial services industry. Regulated industries (such as financial services and pharmaceuticals) tend to have their own unique concerns when they embark on social media listening. While some pharmaceutical companies are willing to dive right in, others have held back, concerned about the requirement to report all "adverse events" from medications. What do the listening companies know that the sidelined companies don't? Publisher Blocking: How the Web Was Lost SEO Book Blog The waves of algorithm updates have in effect increased the barrier to entry, along with the cost needed to maintain rankings. The stresses and financial impacts that puts on small businesses makes many of them not worth running. Look no further than MetaFilter's founder seeing a psychologist, then quitting because he couldn't handle the process. Updating Our Search Quality Rating Guidelines Google Webmaster Central Blog In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on mobile devices today than on computers. Use Smart Goals, powered by Google Analytics, to optimize in AdWords Google Analytics Blog To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as "that moment when users do the thing that you want them to do." Getting to know Active View and the world of viewability Google AdSense Blog We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. Active View can really help you improve your AdSense earnings, so let's take a closer look. Five useful ways to check your AdSense performance Google AdSense Blog Sometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance. How to improve your AdSense performance with Google Analytics Google AdSense Blog Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start. TrueView For Shopping: Making YouTube The Next Big Shopping Destination Search Engine Land Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns. Site Redesign & Migration Tips To Avoid SEO & UX Disasters Search Engine Land Planning to overhaul your website? Check out contributor Modestos Siotos' tips to help you minimize the potential negative impact of a site relaunch. 26 content amplification triggers to help increase engagement Search Engine Watch There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression. The importance of user reviews for local SEO Search Engine Watch Reviews are a massive part of the web now, and an absolute essential for online retailers. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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LinkedIn: An Underappreciated Gem for SEO

November 5, 2015 More Ways to Stay Updated: RSS Twitter LinkedIn: An Underappreciated Gem for SEO by Jayson DeMers In the game of SEO, social media networks are becoming more important than ever. And out of all the social platforms, LinkedIn is perhaps the fastest rising star as it relates to SEO.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Agile marketing blocked: "Taking a guess can get me fired!" by Mike Moran I do a lot of teaching agile marketing to the digital marketing world, ever since the release of my book  Do It Wrong Quickly. I once had a class on search marketing where a student lamented that my approach--to experiment and try new things--wouldn't work in her organization. In fact, she told me point blank, "Taking a guess can get me fired!" ... New Book: Learning Google AdWords and Google Analytics Google Analytics Blog Google Analytics is an incredibly powerful business tool and the focus of this new book is to show you how to unlock the hidden value of your reports. There are lots of techniques and tips covered, making the book a very practical resource to get more out of your website data and your online advertising campaigns. Why You Should Care About Attribution Google Analytics Blog Attribution is sometimes perceived as being too complex, too technical, and too cold. However, when you look beyond the advanced-level math that goes into attribution algorithms and consider consumer behavior and buying tendencies, the importance of attributing revenue across the customer purchase path becomes very apparent. We heart Contributor: Here’s why you will too Google AdSense Blog Today we want to share more about the product and provide you an easy way to promote this new revenue source to your site visitors. Think about your own experience surfing the web. Are there publishers whose content you particularly love and keep going back to? Do you wish you could support these publishers, but see fewer ads? We’ve learned that users want an option to directly support the open web and the people who make it hum with great content, while also seeing fewer ads. Google Shopping best practice videos to help you reach more shoppers for the holidays Google AdWords Blog As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopes of reaching holiday shoppers at the moment they’re looking to buy. Here at Google Shopping, we want to help you succeed during one of the busiest times of the year by connecting shoppers with your products at the drop of a (Santa) hat. What are people shopping for near your stores — and across America? Google AdWords Blog Today we're launching the beta of our new Shopping Insights tool, another step towards helping retailers connect with consumers in moments that matter, by making data about shopping habits and preferences more accessible. How retailers can use how-to guides for content marketing Search Engine Watch We look at how retailers can use useful advisory content to drive sales, brand awareness and search traffic. How to persuade customers they can trust your content Search Engine Watch Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers. 14 ways to reduce your site's bounce rates Search Engine Watch Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. How social signals really affect your search rankings Search Engine Watch If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think. Google My Business Enables Special Hours For Upcoming Holiday Hours Search Engine Land Just in time for the holidays, you can now schedule special hours for your business based on holidays or special events. The Most Important Thing SEOs Overlook: Internal Links Search Engine Land Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value. FAQ: All About The New Google RankBrain Algorithm Search Engine Land Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Marketing by the Numbers

October 2, 2015 More Ways to Stay Updated: RSS Twitter Have you started running your marketing by the numbers? by Mike Moran One time, many years back, I ran into a famous public speaker. The speaker had one single product that made him rich: a single speech, delivered flawlessly, over and over again for years. It may seem appealing as a way to make a living, but to me it sounded rather boring. I like moving onto new ideas, not repeating the same ones over and over. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Helping hacked sites with reconsideration requests Google Webmaster Central Blog Thus far in 2015 we have seen a 180% increase in the number of sites getting hacked and a 300% increase in hacked site reconsideration requests. While we are working hard to help webmasters prevent hacks in the first place through efforts such as blog posts and #NoHacked campaigns, we recognize that our reconsideration process is an important part of making recovering from a hack faster and easier. Here's what we've been focussing on... Boost your business with a Certified Publishing Partner Google AdSense Blog Certified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who could help you earn more from your sites while also saving you time. Whether you're just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. They know how to make online ads work harder for you so you can spend more time creating and publishing your great content. Enhancing the Google Display Network with new innovations Google AdWords Blog Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand. Today we're introducing several tools that further enhance what the GDN offers for display advertisers. Google brings you closer to your customers in the moments that matter Google AdWords Blog Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail -- when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience. Users can control the ads they see, including Customer Match ads, by opting out of personalized ads or by muting or blocking ads from individual advertisers through Google Ads Settings. Why Effective SEO Isn't Simply About Creating Great Content Search Engine Watch Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one. Why Your PPC Bidding Needs to Evolve Search Engine Watch Search marketing campaigns are evolving, ever-changing organisms. Performance can shift for any number of reasons, and new maneuvers are required to pivot successfully. Using a proactive approach that aligns bidding strategies with recent keyword performance is a good way to stay ahead of the curve. As with anything in your SEM campaigns, your bidding approach should evolve as well. Internal Linking for SEO: Examples and Best Practices Search Engine Watch Internal linking is a key SEO tactic for publishers. In this post I'll look at what it is, why it's important, and some key tips for effective linking. 3 Reasons to Stop Bidding on 90 Percent of Your Keywords Search Engine Watch To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the right keywords and ultimately turn substantial profits. The Time to Transition to Bing Shopping Campaigns Is Now Search Engine Watch The option to upgrade to the new Bing Shopping Campaigns format has been available for a few months, but Bing Ads has yet to set a hard date to make the transition. While that means you still have time to wander in that direction, I recommend that you make the transition sooner rather than later. Google Panda 4.2 Is Still Rolling Out Search Engine Land Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out. Google Confirms The Real Time Penguin Algorithm Is Coming Soon Search Engine Land The next Penguin refresh will be happening pretty soon and should be a real-time algorithm. How I Saved $1M Using Negative Keyword Lists Search Engine Land Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. Looking Ahead: The New Search Landscape Search Engine Land What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East. 5 Mistakes SEOs Still Make With Links & Content Search Engine Land Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Are Keywords Relevant in 2015?

September 2, 2015 More Ways to Stay Updated: RSS Twitter Are Keywords Relevant in 2015? by Jayson DeMers SEO best practices frequently get revised as new algorithm updates are released by Google and Bing. These changes render some tactics more popular, and others entirely irrelevant. Keyword research, and the obsession with keywords when it comes to SEO campaigns, is a prime example of this.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Is regulation an adverse event for pharmaceutical social listening? by Mike Moran Every industry has its unique issues. Yet some regulated industries have special concerns when they embark on social media listening. I'm talking specfically here about pharmaceutical companies. ... Virtual Real Estate Virtually Disappears SEO Book Blog a Googler named Jon Rockway was more candid than Googlers are typically known for being: "SEO isn't good for users or the Internet at large. ... It's a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug." Amazon Text Ads: To Do or Not To Do? Search Engine Watch Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. #NoHacked: Identifying and Diagnosing Injected Gibberish URL Hacking Google Webmaster Central Blog Today in our #NoHacked campaign, we’ll be discussing how to identify and diagnose a trending hack. Even if your site is not infected with this specific type of hack, many of these steps can be helpful for other types of hacks. Affiliate Attribution: Putting the Pieces Together Google Analytics Blog Affiliate marketers’ challenges range from competing against affiliates in PPC ad programs to concerns about questionable business practices employed by some “opportunistic” affiliates offering marginal value, but still receiving credit for sales that likely would have happened regardless. Which brings us to the central question: How do marketers determine how much credit an affiliate should receive? Increasing advertiser competition on your site with the new richer text ads Google AdSense Blog To help you make more money for your image-only ad units, we previously launched the magazine ad format. Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more. Demystifying AdSense policies with John Brown: What to do if you receive a warning message Google AdSense Blog In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages. Native Gmail ads arrive in AdWords for all advertisers Google AdWords Blog Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we’ve been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads1. Starting today, these native Gmail ads are now available for all advertisers directly in AdWords. Suite of automated bidding solutions for Google Shopping Google AdWords Blog Last year, we launched powerful reporting and campaign management features like Auction insights to provide more visibility into the auction and ranking for Google Shopping. Going one step further today, we’re excited to introduce a suite of bidding strategies for Shopping campaigns. These enable you to go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context. SEO for E-Commerce Websites Search Engine Watch Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites. 5 Tools for Finding High-Value Long-Tail Keywords Search Engine Watch Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. 8 Ways Content Marketing and SEO Can Work Together Search Engine Watch Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. 5 Steps for Infiltrating Communities for Links Search Engine Watch Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can make social an integral part of your link building strategy. 6 Non-SEO Tools You Should Be Using For SEO Search Engine Land You've read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? How To Save On SEO Without Being Cheap Search Engine Land Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to calculate your conversion rates

August 6, 2015 More Ways to Stay Updated: RSS Twitter Do you know how to calculate your conversion rate? by Mike Moran I had a great time delivering the keynote one time at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! The Need for Small Businesses to Build a Conversion-Friendly Website by Kevin Johnson When it comes to the world of Web development, it seems that trends and opinions on the most effective options are constantly in flux. Responsive Web design? Parallax? But at the end of the day, only one thing should really matter for small businesses hoping to improve their online business efforts: making conversions. Searchmetrics Releases New Content Performance Research Tool by Jayson DeMers When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that they were successful. 5 Resume Tips Designed to Help SEOs Land Competitive Jobs by Jayson DeMers Do you feel like you're an expert at getting clients to rank for certain keywords or objectives? Well, are you equally as good at marketing your own services and maximizing resume visibility? Just as you do with websites, blog posts, and search terms, you have to work hard to ensure your resume is seen by as many people as possible. Additionally, it needs to effectively capture your skills, qualifications, and personality. What to Do When Your Domain Name Isn't Available by Jayson DeMers For companies with incredibly unique names, it's often simple to register a desirable domain name. However, with more than 850 million active websites on the internet, some brands find it challenging to secure the domain they want. Don't fret, though; there are plenty of ways to work around this and find a domain and extension that works for your business. How to avoid being the target of hackers Google Webmaster Central Blog If you publish anything online, one of your top priorities should be security. Getting hacked can negatively affect your online reputation and result in loss of critical and private data. Over the past year Google has noticed a 180% increase in the number of sites getting hacked. While we are working hard to combat this hacked trend, there are steps you can take to protect your content on the web. An easier way to create Display campaigns Google AdWords Blog Marketers start every campaign with an objective. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That’s why we’re introducing a new, easier way to create Display campaigns that helps you pick the right settings based on your marketing objectives. Winning the shopping micro-moments Google AdWords Blog Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments. 7 SEO Tools to Improve Content Marketing Search Engine Watch Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it. 5 Modern-Day Alternatives to Link Building Search Engine Watch Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." Fixing Other People's 404s for Link Building Search Engine Watch Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update Search Engine Land When Google told us they pushed out a Panda refresh in mid-July, Panda 4.2, there were a lot of questions from the industry about what was different in this Panda refresh compared to others. Search Engine Land was able to ask Google to clarify some of those questions about the Panda 4.2 update and about Panda updates in general. Here are some of those FAQs related to Google Panda. Squeezing More Value Out Of Your Most Important SEO Landing Pages Search Engine Land In this article, I’ll walk through a number of steps and tools that site owners can use to identify areas where they should spend time in updating pages, to better understand what’s at risk in updating a page, and to get more valuable traffic out of key SEO pages. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2015 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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