 November 24, 2014 More Ways to Stay Updated:  5 WordPress Plugins to Ensure Your Pages are SEO-Optimizedby Jayson DeMersA variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a business website is optimized can be complicated. In light of the results of recent Google search ranking correlation studies conducted by Moz and SearchMetrics, businesses realize certain factors are more important than others when creating content with the intention of ranking well. Here are some of my favorite WordPress plugins to assist with SEO meta elements....
 Go the Blogging Distance: Planning for the Long Haulby Stoney deGeyterBlogging isn't a one-and-done item on your web marketing checklist. It's a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the value of all the time and energy you've invested thus far. There are certain components to blogging that will hold their value over time. Great, evergreen content you've published will be universally valuable. However, if you don't keep producing blog content on an active basis, even great ranked evergreen content will lose it's value and appeal, both to search engines and readers alike. To create a valuable blog you have to plan to be in it for the long term.  Do online shoppers still care about brands?by Mike MoranConventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about Sears, Macy's, or dozens of other names, now they don't care where they buy from. To some extent they are right, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed....  Planning a New Website? Don't Launch It Until You Do Thisby Mike FlemingCan you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected? A major problem with the way a website is planned and built is that it typically starts with decision makers and web developers/designers looking around at industry & competitor's websites - reacting favorably or unfavorably, creating their own version, suggesting changes and repeating until all decision makers are happy. Then comes site launch. This seems reasonable and normal.... How To Win At SEO & Content Marketing In 2015Search Engine LandThe year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking? Hot Holiday Tips and TricksSearch Engine WatchIt's that time of year again! Yes, it's nearly the holiday season. While for many this means cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole' quality time with their co-workers. For me in particular, it's meant a few gray hairs, longer work days, and lots and lots of coffee. 10 Tools to Help Discover and Monitor Negative SEO ActivitySearch Engine WatchNegative SEO is real. Even if you don't believe someone will target your website, it never hurts to monitor your presence in search. Cliff Diving With Panda, Penguin, and Pirate: Now What?Search Engine WatchThings have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a penalty themselves. Tracking mobile usability in Webmaster ToolsGoogle Webmaster Central BlogMobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools. Measure What Matters Most: A Marketer's GuideGoogle Analytics BlogIt's no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working, and that you're not wasting money and resources, or worse, alienating your customers? Your Guides to Growing Profits from AdWordsInside Google AdWords BlogWe're excited to share our latest best practices guide called "Making a Bid for Profit - Profit-Driven Bidding Tactics with AdWords." Return to the Top of this Page
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