 May 1, 2017 More Ways to Stay Updated:  How to Optimize Your Online Product Catalog for Searchby Jayson DeMersOptimizing your online product catalog for search engines can help your ecommerce store rank higher, achieve more brand visibility, and get more traffic....
How to Write Better Content for a Mobile Workforceby Jayson DeMersOptimized content for mobile devices and attracting more links will increase your overall search rankings in Google.... How Accurately Can You Predict the Results of an SEO Campaign?by Jayson DeMersIt's impossible to predict SEO results to perfection, but you should be able to make fairly accurate projections by leveraging the right resources and sticking to the techniques outlined here.... DMOZ Shut DownSEObook BlogAs search has advanced (algorithmic evolution, economic power, influence over publishers, enhanced bundling of distribution & user tracking) general web directories haven't been able to keep pace. Ultimately the web is a web of links & pages rather than a web of sites. Find your next customer with new audience solutions for Search and ShoppingGoogle AdWords BlogStarting today, we're rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message. Similar audiences helps you find people who share similar interests with your best customers, right when they're searching for products and services like yours. This makes it easy for you to expand your reach by connecting you with more people who want what you have to offer. AdSense 101: What you need to knowGoogle AdSense BlogAdSense is Google's ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. How to use Google's new demographic targeting for search adsSearch Engine WatchOverall, demographic targeting for the search network gives advertisers another dimension with which to narrow down their audience to target the most relevant people. How can marketers optimize for Google's new similar items feature?Search Engine WatchGoogle has announced that "Similar items" is now available globally in image search on mobile and in its Android app. 8 technical issues holding your content backSearch Engine WatchFailure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign. What your paid search KPI says about youSearch Engine LandEvery advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Local search update: 'Best' filter invading the local packSearch Engine LandWe all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Evaluating PPC talent, part 1: Where to beginSearch Engine LandHow can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? 5 Keys For Creating Viral YouTube TitlesSearch Engine LandIf you spent time crafting a quality, compelling and possibly humorous video that has viral potential, spend a little extra time on the YouTube page content. A great title has the potential to push your video from merely popular to wildly viral. Return to the Top of this Page
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