The Small Business Guide To Search Marketing

December 19, 2017 More Ways to Stay Updated: RSS Twitter THE SMALL BUSINESS GUIDE TO SEARCH MARKETING The 7 Biggest Time Losses in SEO (and How to Fix Them) Search Engine Guide Search engine optimization is popular for its cost and time effectiveness; because all the assets you create and changes you make are semi-permanent, and because your domain and page-level authority will grow consistently over time, there's no upper bound to the results you can see $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! SEO TRENDS FOR THE NEW YEAR How to future-proof your SEO for 2018 by Search Engine Watch We're (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it's time to start preparing for what SEO might look like in 2018. 7 Hard Truths About SEO in 2018 by WordStream Are you aiming to make a seismic impact on your organic visibility in 2018? Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus. With that in mind, here's our take on the seven most important truths you need to accept along with the biggest SEO mistakes you need to avoid in the coming year. MORE FROM SEARCH ENGINE GUIDE How to Use SEO to Market a Property Search Engine Guide These are some of the most important benefits of SEO for property marketing... Are There Any Search Optimization Strategies That Are Illegal? Search Engine Guide In SEO, if you use a strategy that violates Google's terms of service, or if you make a move that harms the average user's experience, you could see a decline in your rankings or even face a strict "penalty" that harms your chances of ranking in the future... INFOGRAPHIC SPOTLIGHT 101 Fascinating Facts You Didn't Know About Domain Names by Website Builder AU Did you know that the idea of the online addressing system was invented back in 1985? 32 years ago, a computer systems company from Cambridge was the first ever to register a domain. Ever since, the domain name has been a crucial part in the website's branding and SEO. Choosing the right domain name can get some additional benefits for your business and make your website more appealing to new visitors. Currently, there are more than 330.6 million registered domain names and the number is increasing exponentially.  The Evolution of SEO by Wordtracker SEO is a fast-moving business; algorithms, trends and best practices change at such a rate that it's easy to forget that the industry is still a relatively new one. Google launched less than 20 years ago, and since then search engines and SEO have evolved at an incredible rate. PAY PER CLICK TRENDS TO WATCH IN 2018 According to Search Engine Journal the top 3 PPC Trends to watch are 1) Google will try to invade more of our territory 2) Audiences slightly more important in Search 3) Google Shopping OUR TOP TEN MARKETING ARTICLES FROM SEARCH ENGINE LAND Google revamps its SEO Starter Guide This is the first update of the SEO starter guide in several years. How to generate links that drive traffic, not just ranking Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. 5 local search tactics your competitors probably aren't using When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas. The importance of targeting branded searches Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy.. Insights from 130 agencies — State of Email Marketing 85% of marketing agencies say email marketing performance is increasing. How to calculate your marketing budget Figuring out the value and the cost of marketing efforts is elusive – and it often gets put on the back burner as a result. My 12 most important SEO metrics to monitor How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. Links: To speed or not to speed Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can't. Google Search Console beta adds 12+ months of data to performance reports After a few years of promises, Google is finally providing longer-term data in Google Search Console -- well, the beta version of Search Console. Visualizing your site structure in advance of a major change Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Return to the Top of this Page Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017  - Search Engine Guide - 35 W Main Street #1250, Frisco, Colorado 80443

7 Optimization Strategies to Use on Every Product Page

October 17, 2017 More Ways to Stay Updated: RSS Twitter 7 Optimization Strategies to Use on Every Product Page Search Engine Guide Product pages are crucial for a search optimization and conversion optimization strategy and some of your greatest opportunities to turn site visitors into paying customers. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! How to make sure your local search marketing is up to scratch Search Engine Watch For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. How to write blog headlines that drive search traffic Search Engine Watch You could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. How to optimize your ad campaigns for consumer behavior on Facebook and Google Search Engine Watch Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. Amazon SEO: A guide to improving your rankings on Amazon Search Engine Watch If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business. 6 lesser known tools to power your content marketing Search Engine Watch In every round-up of content marketing tools, it seems like the same names are mentioned. To celebrate the industry's "undercover" tools, here are six lesser-known tools to power your content marketing. The collision between PR, content, and SEO: How to make it work for you Search Engine Watch In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would sound the death toll for traditional communications and marketing strategies, like public relations. But instead, PR continues to prove itself an essential element of marketing communications. Quality score in 2017: Should you care? Search Engine Land Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Google locally focused ads poised to play important holiday season role for brick-and-mortar brands Search Engine Land If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. 'High-quality content' tips from Google's own style guides Search Engine Land To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines. The ever-increasing importance of usability and trust in link building Search Engine Land Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

The most effective ways to respond to negative reviews

July 13, 2017 More Ways to Stay Updated: RSS Twitter The most effective ways to respond to negative reviews Search Engine Watch Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! PPC 102: Seven tips to improve your paid search campaigns Search Engine Watch Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level. 5 UX best practices for a search engine focused website Search Engine Watch Your website visitors have specific problems, and they use search engines to find the answers they seek. Once they locate a website that answers their questions, they expect to view the answers quickly and easily. This is why it is essential that SEO and UX complement each other to produce results. How to achieve off the charts off-page SEO that will boost traffic Search Engine Watch If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for "off-page SEO" - SEO elsewhere around the web, and even offline. Here's how to get started. 12 things to know to succeed with Google Posts Search Engine Land Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature. Google begins rolling out messaging feature within Google My Business Search Engine Land You can now message with your customers directly via your Google local panel in mobile search. 4 tips for becoming a content-producing machine and generating more organic traffic Search Engine Land Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. Your 6 new ways to use location targeting Search Engine Land Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. Fix your outbound link problem in a single workday Search Engine Land Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links -- without getting rid of the ones that are helping you. SEO case study: Zero to 100,000 visitors in 12 months Search Engine Land Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks. The Case For and Against Attending Marketing Conferences Moz Blog How do you measure the ROI of attending a marketing conference? It's less about the numbers and more about the results. Rand explains the rationale behind why he believes conferences are worth the investment and shares his own personal list of favorites. How to Measure Performance with Custom Dimensions in Google Analytics Moz Blog Learn how to use Google Analytics to its full potential with this tutorial on custom dimensions. Tom Bennet shares how a little investment in your tracking setup and thoughtful consideration on which insights matter can squeeze the most value out of your analytics and reporting. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Optimizing in a Post-Penguin Era: Here's What That Means

June 8, 2017 More Ways to Stay Updated: RSS Twitter We're Optimizing in a Post-Penguin Era: Here's What That Means Search Engine Guide We may be entering an entirely new era of link building, thanks to a major change in how the Penguin update works. This is the post-Penguin era, and your link building strategies should change with that distinction. $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 6 Ways Nonprofits Should Be Using SEO Search Engine Guide With these strategies in place, even nonprofit organizations with strictly limited budgets can achieve growth in SEO. Better Snippets for your Users Google Webmaster Central Blog Before buying a book, people like to get a snapshot of how they're about to spend a few hours reading. They'll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they'll like the book. Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time reading the page the snippet belongs to. Building a better web for everyone Google AdSense Blog As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor. AdSense Beginner's Frequently Asked Questions Google AdSense Blog What is AdSense? In short, AdSense is a free, simple way to make money by placing ads on your site. Google's ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. Maximize conversions with Smart Bidding Google AdWords Blog When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help you make the most out of your budget, we're introducing Maximize Conversions: a new Smart Bidding strategy that automatically sets the right bid for each auction to help get you the most conversions within your daily budget. 5 little-known tools for a holistic digital marketing campaign Search Engine Watch Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Top 4 mistakes ecommerce marketers are still making Search Engine Watch In this post, I'll break down four mistakes I see all too often and explain why ecommerce marketers should look to remedy them ASAP. Taming the local search beast in a post-Possum and Fred world Search Engine Watch Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates? A visual guide to Pinterest advertising Search Engine Watch Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising. Who should optimize content: SEOs or content writers? Search Engine Land Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Beginners' guide to Bing Ads management Search Engine Land Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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How to Optimize Product Catalogs for Search

May 1, 2017 More Ways to Stay Updated: RSS Twitter How to Optimize Your Online Product Catalog for Search by Jayson DeMers Optimizing your online product catalog for search engines can help your ecommerce store rank higher, achieve more brand visibility, and get more traffic.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! How to Write Better Content for a Mobile Workforce by Jayson DeMers Optimized content for mobile devices and attracting more links will increase your overall search rankings in Google.... How Accurately Can You Predict the Results of an SEO Campaign? by Jayson DeMers It's impossible to predict SEO results to perfection, but you should be able to make fairly accurate projections by leveraging the right resources and sticking to the techniques outlined here.... DMOZ Shut Down SEObook Blog As search has advanced (algorithmic evolution, economic power, influence over publishers, enhanced bundling of distribution & user tracking) general web directories haven't been able to keep pace. Ultimately the web is a web of links & pages rather than a web of sites. Find your next customer with new audience solutions for Search and Shopping Google AdWords Blog Starting today, we're rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message. Similar audiences helps you find people who share similar interests with your best customers, right when they're searching for products and services like yours. This makes it easy for you to expand your reach by connecting you with more people who want what you have to offer. AdSense 101: What you need to know Google AdSense Blog AdSense is Google's ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. How to use Google's new demographic targeting for search ads Search Engine Watch Overall, demographic targeting for the search network gives advertisers another dimension with which to narrow down their audience to target the most relevant people. How can marketers optimize for Google's new similar items feature? Search Engine Watch Google has announced that "Similar items" is now available globally in image search on mobile and in its Android app. 8 technical issues holding your content back Search Engine Watch Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign. What your paid search KPI says about you Search Engine Land Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Local search update: 'Best' filter invading the local pack Search Engine Land We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Evaluating PPC talent, part 1: Where to begin Search Engine Land How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? 5 Keys For Creating Viral YouTube Titles Search Engine Land If you spent time crafting a quality, compelling and possibly humorous video that has viral potential, spend a little extra time on the YouTube page content. A great title has the potential to push your video from merely popular to wildly viral. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2017 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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