5 Technical Factors to Check When Your Search Rankings Take a Dive

July 27, 2016 More Ways to Stay Updated: RSS Twitter 5 Technical Factors to Check When Your Search Rankings Take a Dive by Jayson DeMers The problem is, SEO and online visibility are such complicated topics that they're impossible to reduce to single variables. These five technical factors you should check when your website rankings drop.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! 6 Tips for Managing Local SEO With Multiple Locations by Jayson DeMers Unfortunately, most conventional local SEO tactics cater to businesses that have only one physical location - what happens if you have multiple locations? Big events cause big spikes; use them to grow your business Google AdSense Blog Across the world, users flock online to view, share and talk about big things that matter to them. From Royal Weddings to World Cups, when big events come around, they make waves online. Spotting and predicting these spikes in web traffic can give you an opportunity to grow your web business, capitalizing on the increase of users online by drawing them to your content. Are native ads right for your site? Google AdSense Blog What are "Native Ads"? They're a variety of paid ads with the goal of being "so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong," says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units. Learn how #hashtags can help you Google AdSense Blog #Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into a conversation that the entire web can participate in and follow. Videos get views: why you should embed video content on your site Google AdSense Blog Video content can be incorporated into your content strategy in two ways: Create, share and then embed your own original video content onto your site. Embed public video content onto your site. Three ad innovations for a mobile-first world Google AdWords Blog The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced a completely new ad platform built from the ground up to help consumers and marketers succeed in this mobile-first world: expanded text ads and responsive ads bring to life the canvas you use to connect with consumers, while device bid adjustments provide more control and flexibility so you can optimize with greater precision. Get more powerful bid automation with new AdWords Smart Bidding Google AdWords Blog Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget. Are you paying enough attention to reviews in your local SEO? Search Engine Watch Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren't given enough emphasis – by businesses or the SEO community. Five ways to improve your organic reach on Facebook Search Engine Watch Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that's visited by more than a billion users every day. What are the most common on-page SEO issues and how to fix them? Search Engine Watch It may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking. The art of link building: Why creating connections is the key to success Search Engine Land Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users. 3 signs your landing page copy is leaving your visitors high and dry Search Engine Land Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The key to local SEO Search Engine Land Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO. Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2016 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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