 June 29, 2016 More Ways to Stay Updated:  The 6 Ways Small Businesses Can Stay Competitive in SEOby Jayson DeMersSmall businesses can be just as competitive as big businesses when it comes to SEO. They aren't able to reach the same number of people, but they can receive huge increases in visibility, reputation, traffic, and eventually sales....
Five Essential Qualities to Look for in an SEO Agencyby Jayson DeMersChoosing an SEO agency isn't easy because there are so many options. These five essentials qualities you should look for when hiring an SEO agency for your business...  How do you test your website's names?by Mike MoranA little while back I was riding the Washington Metro when I noticed something new. The station name read "NoMa-Gallaudet." I'd never heard of "NoMa", but all it took was a quick googling to learn it's short for "North of Massachusetts Ave." At first I was a little confused why a Metro map would be changed just because a new neighborhood was making an effort to try and look hip. ... Tie your sites together with property sets in Search ConsoleGoogle Webmaster Central BlogMobile app, mobile website, desktop website -- how do you track their combined visibility in search? Until now, you've had to track all of these statistics separately. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. Case Study in Online-to-Store Measurement: Petit Bateau & Google AnalyticsGoogle Analytics BlogKnowing that many people research products online before going into a physical store to make a purchase, French clothing retailer Petit Bateau wanted to develop a better understanding of the online-to-offline (in-store) behaviour of its customer base. The brand leveraged Google Analytics and its robust features: User ID and Measurement Protocol, to reach the objectives. Earn more from mobile: 3 rules and 6 best practicesGoogle AdSense BlogSites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It's a frustrating experience when users expect to find the information they're looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. To create a mobile-friendly site, follow these three rules... Understand your AdSense reportingGoogle AdSense BlogKnowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from. Watch this video for more on what your AdSense reports can show you. Multi-screen best practicesGoogle AdSense BlogOptimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements. Introducing YouTube Director: A suite of video ad creation products for businessesGoogle AdWords BlogTo make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we're launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses. Introducing AdWords Conversion Import for SalesforceGoogle AdWords BlogAdWords Conversion Import for Salesforce measures the value of your offline conversions that result from online AdWords clicks, without the need to reconcile your AdWords and customer relationship management (CRM) data manually. Why your audiences are so importantSearch Engine WatchPeople tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don't tell you that you have more than one audience! Eight tips for getting the most from a modest PPC budgetSearch Engine WatchWhat to do when an account has a budget that may only support one or two clicks per day. Just because they're sharing, it doesn't mean they're readingSearch Engine WatchIn news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked. Why Google is mining local business attributesSearch Engine LandWhat are business attributes, and why should local businesses care? The right way to get dynamic with Google AdWordsSearch Engine LandWant to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Return to the Top of this Page
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