 July 1, 2013 More Ways to Stay Updated:  Your Guide to Local SEO 2013by Chris Warden"What is Local SEO? Why is it important? What can it do for my business?" This guide will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get started in this fast-growing field and make yourself more recognizable than your competitors.
 Using Social Media to Promote Your Local Businessby Nick StamoulisToo often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them...  How to Get More Links From Every Piece of Content That You Publishby Brian DeanLast month I attended Distilled's SearchLove conference in Boston.The speaker list was a who's who of SEO pros, like Neil Patel and Rand Fishkin...But there was one speaker I'd never head of in my life: Abby Covert. The reason I hadn't heard of her? She wasn't in the SEO field (gasp!).Why would the Distilled team invite someone who didn't have a clue about link building or canonical URLs to an SEO conference?Because she knew something most SEOs don't: how to create a stellar user experience for users....  Top 10 Web Apps to Help You Manage Your Social Media Campaignby Jayson DeMersA list of powerful social media management tools for managing social campaigns like a pro....  Five Questions You Need To Ask Before Selecting a Blogging Platformby Stoney deGeyterIf you don't have a long-term blogging strategy today, you might have one tomorrow and find out the blogging you did yesterday wasn't on a platform compatible for the future. So think ahead and try to keep up.  In Search Marketing, Focus on What's Importantby Mike MoranSearch marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every instant, anyone might be concerned that their SEO knowledge is becoming outdated and that their search rankings will be the next thing to drop. I got a Facebook message from someone in just such a predicament and I decided to share my answer to him with you all....  Get a Sense of How Your PPC Ad Compares to Your Competitor'sby Mike FlemingYou've written what you perceive to be a good ad (or let's hope you wouldn't have written it). But, what you perceive doesn't matter. It doesn't matter to the search engine (Google in this example), and it doesn't matter to the searchers. What matters is what the searchers think of your ad compared to the motivation that sparked their search, in relation to all of the options in the results they have to choose from.But, this information isn't readily available to you. Sure, you can see what your click-through rate (CTR) is, but you have almost no idea if it's...
Does Your Audience Write Your Blog? They Should.by Stoney deGeyterEvery good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, we like to believe it's theirs, just as if they wrote it themselves. There is no shame in that! So why shouldn't bloggers have someone write their blog posts for them? No, I'm not talking about ghostwriters, but I am talking about audience participation in every blog post you write... New Keywords Can Bring New Business, So Why Are You So Afraid of Them?by Nick StamoulisA former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be on page 1 in Google for. Every month, no matter what other numbers I showed them (organic visitor growth, social traffic, long-tail keywords moving up in rank, etc), they only wanted to know how those top 20 priority keywords were performing. And while I understand that rank is an important business metric for many site owners it cannot be the only thing that you care about.... How to Build an Online Community Around Your Businessby Jayson DeMersStrong relationships and customer loyalty are essential for laying down a solid foundation for any business. One of the most effective ways to develop relationships and gain loyalty is to build an online community. Here are some of the primary advantages of this strategy and the steps to take to build an online community around your business. ... Local SEO - "Analytics and Tracking"by Chris Warden"What is Local SEO? How do register analytics? How do I track my traffic sources? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors. Return to the Top of this Page
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