 May 31, 2013 More Ways to Stay Updated:  How to Recover from Penguin 2.0by Jayson DeMersPenguin 2.0 has just rolled out. Brace for impact. Here's what you need to do to recover your rankings.
 Is it a Good Link or Not?by Nick StamoulisAt the end of the day, the best way to tell if a link is "good" or not is to ask yourself if you would ever link to that site. If you're not willing to link out why on Earth would you want them to link in!...  Local SEO - "Citations & Linking"by Chris Warden"What is Local SEO? How do use "links" to my advantage? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors....  2,000 Words of Insight from Only 2 PPC Competitive Metricsby Mike FlemingWhen managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they're spending their money, what's working and not working for them, etc. can give you strategic advantages that can help you make profitable adjustments.Here are two metrics trended over the last 6 months for the top 5 advertisers (for Impression Share) on a keyword. These were found in the Auction Insights report in an AdWords account. Following these charts,...  What can social media do for me in a PR crisis?by Mike MoranWhen that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you're like most companies, you aren't prepared for a PR crisis. You might have some action plan in mothballs, but if it doesn't include social media readiness, you're not prepared for a full-blown 21st century PR imbroglio. If you haven't thought through how social media transforms your PR crisis planning, it's time to do so now....  4 Untapped Link Building Opportunities for Startupsby Brian DeanIf you're like most start ups, link building is at the bottom of your overflowing to-do list. Fortunately, you don't need a full-time hire or a pricey SEO firm to bring your site the search engine traffic it needs to thrive. In fact, you only need to set aside a few hours of work per month to take advantage of these these quick and dirty link building opportunities.... Local SEO - "Rank Factors: Review Sites"by Chris Warden"What is Local SEO? How do "reviews" influence my ranking? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... SEO Principles From Volkswagen: How They Made It Cool Againby Jayson DeMersVolkswagen has embarked on a new bid to capture an even larger piece of the pie in the American auto marketplace, and Internet marketing techniques are playing a big role in that campaign.... Local SEO - "Rank Factors: Places Listing and Social Media"by Chris Warden"What is Local SEO? What factors influence my ranking? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors....  The Narcissist's Guide to Bloggingby Stoney deGeyterIf you're not yet a blogger but are thinking of blogging, you're probably even more of a narcissist. Why? Because the only reason you haven't started blogging yet is because you haven't figure out what's in it for you.
 5 Reasons Brands and Businesses Earn Big with Guest Blog Postsby Jason CorriganFor businesses and brands that are serious about developing comprehensive search campaigns and are unable to actively create new forms of content due to limited resources, guest blogging is the solution.... What Kind of SEO Mess are you About to Inherit?by Nick StamoulisThere are many reasons that someone might want to invest in a pre-existing domain. For instance, one of my former B2B SEO clients, a large software company, would occasionally buy up smaller companies and enfold that second company's products into their own software line. Eventually Company B's website would be "sunsetted" and redirected to the new product pages on my client's site, giving those new pages a valuable SEO boost. Other companies might have several microsites from past marketing efforts that they want to redirect to their main corporate website, pushing any visitors, links, and SEO value over. And other... Why Communicating What a Customer Is Losing Worksby Mike FlemingThere's an old adage that says "The pain of losing is twice as strong as the joy of winning."This principle can help your business if you use it wisely. Even the threat of potential loss creates agitation in people that plays a powerful role in their decision making. Psychologists call this the principle of scarcity. It says that humans hold more appeal for things that they perceive will become less available in the future. This is why you see scarce items get valued at ridiculous prices. For example, a baseball card might be worth hundreds or thousands of dollars simply... Local SEO - "Optimization and Understanding Your Users"by Chris Warden"Optimization?" "Understanding the Habits of Your Users?" Part Two of Chris Warden's series "Local SEO" will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... What if your boss only wants to measure brand awareness?by Mike MoranWe've all seen that look on the face of the boss. It says, "What on earth are you talking about?" Sometimes that look is something we deserve to see, because we really don't know what we are doing, but often, it's because we just have something to say that the boss doesn't understand. Recently, a client asked me how she can wipe that look off the her CMO's face every time she starts talking about measuring Web conversions and offline conversions. Her boss waves these ideas away, saying he only wants to measure brand awareness. What can you do in... Local SEO - "Why is it important?"by Chris Warden"What is Local SEO? Why is it important? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic. Get yourself started in this fast-growing field and make yourself more recognizable than your competitors.... The Complete Guide to Mastering Your Meta Tagsby Stoney deGeyterIf you were ever going to tell a "back in the day" story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO... Return to the Top of this Page
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