Saturday, December 31, 2011

Search Engine Guide - Will Google be your new credit card?

Search Engine Guide

December 31, 2011

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Mike Moran

Will Google be your new credit card?

by Mike Moran

Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly--he wants to replace your wallet. Last month, when I talked about Google's new strategy--we do everything--I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google's ambitions. Google wants to be the leading form of payments anywhere, not just online.


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Stoney deGeyter

Forget the Sale. Focus on the Customer

by Stoney deGeyter

There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase.



Mike Moran

Does your marketing have "readability"?

by Mike Moran

I don't know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturer have in entering the home. They need the robots to behave differently so that people know how to interact with robots. For example, if a robot needs to open a door, it moves to the door and then must scan the door to locate the doorknob, identify the kind of doorknob, and then begin moving its robotic arm to open the door. Sometimes it takes a little time to do all these things before starting to move its arm, which to a person looks like it is frozen. But when designers began having the robot move its head up and down while scanning, people realized what it was doing. Having robots signal what they are doing to watching people is called "readability," and it is important for your marketing as well.



Mike Moran

Compare your AdWords account to others--for free

by Mike Moran

Have you ever asked yourself whether you paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? Or perhaps you want to check out what kind of job your agency is doing with all your paid search money. Well, WordStream has put together a scoring tool called AdWords Grader that tries to do exactly that--show you how your paid search campaign compares against everyone...



Free Report: 10 Commandments of Profitable AdWords Campaigns

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Mike Fleming

How to Have a Lifetime of Happiness on Your Website

by Mike Fleming

You need to drastically rethink what it means to use data on the web. There is a lot of data, but there are fundamental barriers to making intelligent decisions. Clickstream data is great at the what, but not at the why. It's important to know what happened, but it is even more critical to know why people do the things they do on your site. And the what else, which is perhaps the most under appreciated data on the web...



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Thursday, December 22, 2011

StepForth December Newsletter





StepForth Web Marketing Inc. Newsletter



Foursquare Save Button Arrives to Improve Sales Online


A screenshot of FourSquare's Video


Foursquares Social Button- one many businesses should pay attention to! 
StepForth CEO, Ross Dunn explains what the Foursquare Save Button is and why it is advantageous for businesses. 





Secrets Behind Building a Successful Website 




Tips for Building a Successful Website Online   

Life as a Human's CEO Gil Namur presents his secrets behind building his successful website http://lifeasahuman.com/



image of the Secrets Behind Building a Successful Website video


Optimizing your Google Places Profile 

Local Businesses can use online search to their advantage by optimizing their Google Places profiles. 




Google's December Algorithm Update Demistified 

Ross breaks down how each algorithm change  will/may affect your website .




SEO101 Celebrates its 100th Episode!

Ross and his co- host John Carcutt talk Search Engine Optimization for beginners.  




a screenshot of Google Places

photo of Google Algorithm

The SEO 101 logo linked to the free podcast on iTunes


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Monday, December 19, 2011

Reminder: Win A Trip To SES New York

Win A Covered Trip To SES New York
Mobile Version  |   Online Version
 
 

Dear SES Subscriber,

Voice Your Opinion Today:

WIN A TRIP TO SES NEW YORK

Audience Choice - Video Contest



 

Format: Video 3:00 in length

Location: SES's Facebook page

Details: One winner will be selected to have his or her panel and choice of panelist(s) included on the program at SES New York 2012, taking place
March 19-23 at the Hilton New York.

Prize: The winner will receive an all-expense paid trip to SES New York, which includes airfare, 2 nights hotel accommodation, and a Platinum Pass to all three days of the conference.

[DEADLINE] Video Submission Deadline: Friday, December 23

At SES, we are always looking to for ways to engage our audience and learn about the topics most relevant to their business. We've taken this idea one step further by getting our attendees directly involved with the agenda! So take this opportunity to submit an idea you have for inclusion on this year's program and you could win a paid trip to SES New York!

Click the link above for complete details and to enter the contest. We look forward to seeing just how creative you can be!

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SES Events Team

 

Sponsored Opportunities
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Tuesday, December 6, 2011

Receive Half Price off Your Social Media Training

Receive 50% off Social Media Modules This December Only

Having trouble reading this email? View the online version on our website.
ClickZ Academy

Join our Communities:

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Learn the Best Practices in Social Media Marketing

 

ClickZ Academy is pleased to present 10 online modules to help you engage with customers and prospects on social networks
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  3. YouTube - an overview of how YouTube can be used as a central part of your video marketing
  4. Social Media Strategy - understand your audience and how social media has changed how they use and engage with information
  5. Facebook – the best ways to engage with your customers  and opportunities available
  6. Twitter – how to use this messaging service as another channel for online marketing
  7. LinkedIn – marketing options available and how relationships with customers can be built
  8. Social Media ROI - how to track and manage your campaign's success
  9. Social News Networks - how to manage your brand and your offering using social news networks
  10. Online Press Releases - explore creating press releases and optimizing exposure through online news engines and directories
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Take advantage of our special offer this December only and receive 50% off our Social Media course. Use discount code CZASDEC to secure your special offer.


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CONTACT

Gerry Houser
+1 (646) 736-1871
gerry.houser@incisivemedia.com



"I've been taking the e-mail marketing course and think Jeanne is a great speaker/teacher. The format is perfect for me as I can complete each module at my own pace." Myriam Buffa, Email Marketing Manager, Travelers Insurance


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Monday, December 5, 2011

Reseller SEO Services

 
Dear Sir \ Madam,
 
I Am Shane.
 
Thank you in advance for taking the time out of your busy day to read and consider this.
 
We are Search Engine Optimization (SEO) reseller firm with 70+ executives including Google Analytics and Ad words certified professionals based out of National Capital Region in India.
 
We have been servicing clients from all over the globe for the past few years. Since our inception in 2008, we have grown exponentially, servicing many SEO agencies across the world in USA, UK, Canada, Australia etc.
 
We are providing affordable reseller SEO services and assure to give you white label reseller SEO services.
 
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Look forward to your response and work with you soon.
 

Kind Regards,
 
Shane
 

Marketing Executive
 
Delhi-NCR, (India)
****************************

Thursday, December 1, 2011

Search Engine Guide - Google+ for Business Doesn't Have a Lot of Pluses

Search Engine Guide

December 1, 2011

More Ways to Stay Updated:   RSS   Tweet This! Twitter



Mike Moran

Google+ for Business Doesn't Have a Lot of Pluses

by Mike Moran

Perhaps you saw the announcement of Google+ for Business--it made big news for a day, but there isn't that much to say about it. Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That's about it. Lots of businesses jumped in at launch and Google famously deleted all those profiles, so now everyone can get in and put their business name in. That's about the end of the excitement.


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Stoney deGeyter

How to Get the Most Value From Your SEO Investment

by Stoney deGeyter

Getting the most value from your SEO investment isn't always easy. There are a lot of factors that go into every SEO campaign and it's not always easy to cut something out without negatively affecting something else, or worse, the entire campaign. I addressed some of these issues in one of my previous posts, and now I wanted to provide some additional insights on ensuring your SEO investment is a valuable one.



Dave Cosper

Google Places Reviews: Getting Offline Online

by Dave Cosper

For most business categories, Google uses customer reviews as a critical metric, among other things, to influence how listings rank in Maps -- essentially determining how locally "prominent" the business is. There is also rising importance of Google's own Places reviews as a ranking factor. Coincidentally, as review citations from third party sites have recently become less visibly significant. The challenge is putting in place a practical system that works; turning your offline customer interactions into online evangelism with as little friction as possible. Enter QR Codes.



Stoney deGeyter

SEO Kung-Fu or SEO F-U?

by Stoney deGeyter

What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye?



Free Report: 10 Commandments of Profitable AdWords Campaigns

Learn from the best, avoid common pitfalls, and get profitable fast.



Mike Moran

How deeply do you respond to customers in public?

by Mike Moran

Recently, I wrote a post that recommended, "Don't be afraid of fake reviews," to help business owners know how to respond to an angry post in social media. To make a long post short, my advice was to always treat angry reviews as legitimate (not assuming it is faked by a competitor, for example), because responding that way is best whether the review is fake or not.  That advice was questioned by one correspondent, who asked, "How deeply do you respond in public?" What he wants to know is how to practically manage a conversation in social media, which is a very good question.



Mike Fleming

Are You Held Accountable for Your Website Decisions?

by Mike Fleming

In a typical business, the highest paid person's opinion usually wins.  This does not mean that their opinion is always the most informed though.  It's just the most powerful.  The problem is that it is also the least accountable.  But, in the world of the web, there's a new sheriff in town.  Data.  This is because data (when used correctly) can provide accountability for decisions made.



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© Copyright 2011 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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Houston, Texas 77095


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