 September 30, 2011 More Ways to Stay Updated:  Social Media is Sucking the Life Out of My Business!by Stoney deGeyterFor many, social media is fun. And it should be. But it's easy to get overwhelmed, throw up your hands and walk away. But this isn't an area where you can concede defeat. While social media can be a pain, and these complaints have legitimacy, you can overcome them. Time, patience and practice make all the difference in the world.
How to Communicate in Twitterbites For Re/Tweet-Friendly Blog Postsby Stoney deGeyterSoundbites have become essential to anyone wanting to make a point. If it can't be said in nine seconds, you're SOL!  For ranking algorithms, AdAge is no Googleby Mike MoranAs someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age ("AdAge" to the in crowd). changed the ranking algorithm for its Power 150, the well-known rating mechanism for all marketing blogs, including this one. I've proudly displayed it on the Biznology blog for years, but I'm thinking about taking it down from the site permanently, because I just don't understand how this revamped algorithm is accurate. And when... SEO is Like [Insert Analogy Here]by Stoney deGeyterSEO is like a cat. Just because you optimized your site to call traffic to you doesn't mean the search engines will comply. SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs more but has a better long-term effect. SEO is like Anthony Weiner...  Site Search Analytics - Pattern Analysis to Improve Your Siteby Mike FlemingYour site search data, the phrases your website users type into your internal site search engine, is data that is swimming with insights into helping to make satisfied customers with your web site. If you are someone that is responsible for the performance of a site, this is most likely information that you've never looked at and may have not even known existed. But, you're going to want to become familiar with it because it's about the best place you can go online to learn what your users want. Read the first post in this series for why.... How do you break into SEO?by Mike MoranIf you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don't, because it isn't that easy.... Why Zagat might be a smarter purchase for Google than Yelpby Mike MoranBy now you've heard the news that Google has purchased Zagat Reviews. For those of you who aren't familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant. Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Not everyone thinks that Zagat was a worthy relacement for Yelp. One wag was quoted in TechCrunch as saying, "If you were losing to Wikipedia would your next move be to buy Encyclopedia Britannica?"...
Seven (Non-SEO) Tips to Having a Successful SEO Campaignby Stoney deGeyterSuccessful SEO can't be done in a vacuum of search engine algorithms, social media and on-page optimization strategies. There is something even more fundamental to being successful at your SEO efforts than the knowledge needed to carry it out. These are foundational issues that, when applied, will help you not only gain the knowledge you need, but the wherewithal to grow in your success, even through difficult and dry times. An SEO's Bill of Rightsby Stoney deGeyterIn an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. Return to the Top of this Page
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