 September 28, 2012 More Ways to Stay Updated:  Using Google Strategies for Facebook Adsby Mike MoranEveryone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google's. And you've probably read about Facebook ads, or perhaps even tried them yourself. And maybe you've decided that they just don't work. You might be right, but it could also be that you are trying to use Facebook ads the same way you use Google ads, when you ought to be doing something very different.
 Learn from the Link Building Masterby Robert CloughNick Stamoulis of Brick Marketing has posted his interview with link building expert Eric Ward. Read it to find out what his favorite link building tools are or what link building tactic is headed for a smack down from Google.  Getting Your E-Commerce SEO Ready for the Holidaysby Nick StamoulisWhile it pains me a little bit to be talking about the holidays before September is barely even half over, if you want to get your e-commerce SEO ready for the holiday shopping season it's better to start thinking about it and implementing tweaks now so your changes will have enough time to impact the SERPs. Remember, just because you make a change to your site, say you added a few new pages of content, and can see it instantly on your end that doesn't mean the search engines notice it right away. You have to give your site time...  What Does a Winning SEO Team Look Like? This...by Stoney deGeyterEver wonder what a winning SEO team looks like? Go online and you can see a lot of SEOs writing, commenting, tweeting and communicating in the public spheres like peacocks spreading their feathers in mating season. Conferences are full of SEOs looking for their next delicious nugget of information to turn around and implement on their next SEO project. But none of this really allows you to understand what a true SEO team does or should look like.  Keep Your Online Marketing Budget Accountableby Mike FlemingThere seems to be a new online trend. Businesses are jumping into online campaigns and throwing money at different marketing channels because "it's the thing to do." They set a fixed marketing budget aside for the year and that's it. It's in stone until we talk about it again next year. A big reason for this kind of practice is that these companies don't actually know what kind of return they're getting on their investment.
 How Thousands of Small Business Owners Can Rebound From the GoDaddy Outageby Todd BaileyOn Monday, one of the most significant service outages in Web hosting history struck GoDaddy's servers and affected thousands (perhaps millions) of small business sites. While the hosting downtime was initially attributed to the worldwide hacking group, Anonymous, GoDaddy representatives claim "internal network events" are to blame for the nearly four hour long outage. Search Marketing Is Like Datingby Mike MoranFrom across the room, you see...THE ONE. Wow. Your heart goes pit-a-pat at the sight. Immediately, your thoughts start racing. You are ready to do anything, be anything to be attractive to that one person you are fixated on. Is that the right approach? You probably know that it's not the right approach in dating, but did you know that it fails in search marketing, too? No New Keywords Means No New Organic Visitorsby Nick StamoulisIf you are a site owner that is fixating on a short list of keywords, no matter how profitable they may be, here are 3 reasons why keyword diversity is so important for your SEO and long term online success. Build Trails for Customers that Don't Dead Endby Mike FlemingYou see it all the time: web marketing that fails to satisfy customer wants and needs in the buying process from first exposure to conversion. The problem is that it's so easy to simply leave a buying trail that you're on with the web. All it takes is a click. This puts buyers in total control and makes them uber-sensitive to what they engage with online. The challenge for us as site owners and marketers is to build trails from exposure to conversion that customers won't want to leave. Return to the Top of this Page
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