 June 15, 2014 More Ways to Stay Updated:  We Don't Rank Websites. That's Google's Job.by Stoney deGeyterThe recent news of an SEO getting sued for lack of results got me thinking about the dynamic that SEOs and their clients need to have in order for any web marketing campaign to be successful. Unlike many other industries, the success of SEO relies heavily on the client themselves.
SEO is a Partnership, Not a Solo Endeavorby Stoney deGeyterAt the end of the day, both the client and the SEO bear responsibility for the success of any campaign.  Avoiding Website Navigation That Makes Users Never Want to Come Backby Mike FlemingIn my experience, grocery stores are one of the most frustrating places I go. I really try to avoid going at all costs. Why? Because when I go, I'm usually looking for unusual ingredients for something special my wife is planning to make. She sends me there for things like ground red pepper, evaporated chicken broth, rare beans or chopped green chiles.If I were going there for some milk, then no problem, because I know they always put the milk in the back corner of the store. But when I (the non-frequent grocery store user) go for unusual items, I have no idea where these random things are located. Assembling the Big SEO Puzzle One Small Piece at a Timeby Stoney deGeyterI've always said that SEO is really about baby steps. While there are almost always some easy big wins when dealing with a site's architecture, for the most part, successful SEO is a combination of hundreds of different things.On algorithmic signals alone, there are over 200 that factor into how a page ranks. That number may or may not include local and mobile signals. Then add on top of that usability and conversion optimization, you're easily looking at several hundred individual issues that can, and often do, effect how your site performs against your competitors. Improve Your Website By Getting Beyond Who's Right and Wrongby Mike FlemingIn my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes will perform), offense (because they think I'm implying their work isn't up to snuff) and procrastination (because they want to avoid the scary world of testing). A few factors that I've seen contribute to this include: Stakeholder's opinions about what will work best for a particular site or page within a site are usually strongly held, whether it's because it's what they like themselves or what they believe as a professional. Return to the Top of this Page
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