 January 31, 2015 More Ways to Stay Updated:  Go for the Big Win with Your Social Media Marketing Strategyby Stoney deGeyterSocial media offers fantastic opportunities for content promotion. Opportunities that didn't exist even just a few years ago. But unlike traditional advertising, social media is less of a promotional platform than it is an engagement platform. That means you can't just use your social media accounts to accost followers with your "commercials." Effective use of social media requires planning and strategic implementation. While old school advertisement allows you to pay for reach on other people's networks, social media requires you to build up your own audience with which you can engage and advertise from. This is no small hurdle, and many companies have failed at social media marketing due to improper use of their social networks.
 The Scientific Case for Online Marketing That Doesn't Get Resultsby Mike FlemingWe've become spoiled. Before the Internet, marketers had a very hard time quantifying the ROI they got from their advertising efforts. But they still did it. They knew that advertising worked, they just didn't feel like they had a solid grasp on how, why, when, and where it worked. There wasn't much that was highly measurable in those days, so directly tying ROI to marketing spend with any level of significant confidence was hard. Enter digital. It's the wonderful land of accountability.  Is traditional marketing dead?by Mike MoranIt might sound like a provocative question, but it's a real question I was asked once at a speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK. Like any good consultant, I know it is annoying to answer a question like this as "It depends" but you're a lot better off knowing how to think about this for your own business than hearing some apocalyptic pronouncement...  The Science of Digital Marketingby Todd Bailey"There is no law except the law that there is no law", could not be more true in the digital marketing industry. Sure, there are guidelines, best practices and policies but that isn't to say that the industry as a whole is, and will always be, a science.... What does "Do It Wrong Quickly" really mean?by Mike MoranIf you haven't read my book (I assume that's most of you), you might not be seduced by the idea of doing anything wrong. And I have noticed that there are more and more critics of this "fail fast" idea, who are starting to talk about a "cult of failure." Now, I am sure that there are folks who are embracing failure to take off the pressure or to be unaccountable or for other weird reasons. But that's not me.  The Value of, and Steps to Design, the Perfect Websiteby Jayson DeMersThe idea of designing your own website may seem challenging if you've never done it before ... but it doesn't have to be. Even with new trends and shifting goals for 2015, the array of tools and resources available online makes it easy for any business to develop its own muscular online presence. Use this step-by-step guide to demystify the process of creating the perfect website. What Businesses Need to Know about Content and SEOby Jayson DeMersContent is one of the most important factors a business has to execute properly if it wants to boost search engine visibility and rankings. What's challenging is that there are seemingly a million different kinds of content, and the rules for what's most effective seem to change regularly ... and too often, completely without warning. So how can content be created and employed most effectively? What are best practices for combining business content and SEO? SEO Trends That Will Stick Through the New Yearby Jayson DeMersSEO is characterized by constant change. Rapid adoption of mobile devices for Internet use is playing a big role in that.To keep up with the way Google ranks websites and how users look for information, it's important for your company to implement evolving SEO strategies for 2015. Return to the Top of this Page
Newsletter InformationThis newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. |
Unsubscribe: click here
Subscribe or Change Settings: click here
Our address: 17531 Hamilwood Dr.
Houston, Texas 77095
 |
