 November 5, 2015 More Ways to Stay Updated:  LinkedIn: An Underappreciated Gem for SEOby Jayson DeMersIn the game of SEO, social media networks are becoming more important than ever. And out of all the social platforms, LinkedIn is perhaps the fastest rising star as it relates to SEO....
 Agile marketing blocked: "Taking a guess can get me fired!"by Mike MoranI do a lot of teaching agile marketing to the digital marketing world, ever since the release of my book Do It Wrong Quickly. I once had a class on search marketing where a student lamented that my approach--to experiment and try new things--wouldn't work in her organization. In fact, she told me point blank, "Taking a guess can get me fired!" ... New Book: Learning Google AdWords and Google AnalyticsGoogle Analytics BlogGoogle Analytics is an incredibly powerful business tool and the focus of this new book is to show you how to unlock the hidden value of your reports. There are lots of techniques and tips covered, making the book a very practical resource to get more out of your website data and your online advertising campaigns. Why You Should Care About AttributionGoogle Analytics BlogAttribution is sometimes perceived as being too complex, too technical, and too cold. However, when you look beyond the advanced-level math that goes into attribution algorithms and consider consumer behavior and buying tendencies, the importance of attributing revenue across the customer purchase path becomes very apparent. We heart Contributor: Here’s why you will tooGoogle AdSense BlogToday we want to share more about the product and provide you an easy way to promote this new revenue source to your site visitors. Think about your own experience surfing the web. Are there publishers whose content you particularly love and keep going back to? Do you wish you could support these publishers, but see fewer ads? We’ve learned that users want an option to directly support the open web and the people who make it hum with great content, while also seeing fewer ads. Google Shopping best practice videos to help you reach more shoppers for the holidaysGoogle AdWords BlogAs the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopes of reaching holiday shoppers at the moment they’re looking to buy. Here at Google Shopping, we want to help you succeed during one of the busiest times of the year by connecting shoppers with your products at the drop of a (Santa) hat. What are people shopping for near your stores — and across America?Google AdWords BlogToday we're launching the beta of our new Shopping Insights tool, another step towards helping retailers connect with consumers in moments that matter, by making data about shopping habits and preferences more accessible. How retailers can use how-to guides for content marketingSearch Engine WatchWe look at how retailers can use useful advisory content to drive sales, brand awareness and search traffic. How to persuade customers they can trust your contentSearch Engine WatchUnlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers. 14 ways to reduce your site's bounce ratesSearch Engine WatchHere are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. How social signals really affect your search rankingsSearch Engine WatchIf harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think. Google My Business Enables Special Hours For Upcoming Holiday HoursSearch Engine LandJust in time for the holidays, you can now schedule special hours for your business based on holidays or special events. The Most Important Thing SEOs Overlook: Internal LinksSearch Engine LandMost search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value. FAQ: All About The New Google RankBrain AlgorithmSearch Engine LandGoogle's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far. Return to the Top of this Page
Newsletter InformationThis newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. |
Unsubscribe: click here
Subscribe or Change Settings: click here
Our address: 17531 Hamilwood Dr.
Houston, Texas 77095
 |
