 October 2, 2015 More Ways to Stay Updated:  Have you started running your marketing by the numbers?by Mike MoranOne time, many years back, I ran into a famous public speaker. The speaker had one single product that made him rich: a single speech, delivered flawlessly, over and over again for years. It may seem appealing as a way to make a living, but to me it sounded rather boring. I like moving onto new ideas, not repeating the same ones over and over.
Helping hacked sites with reconsideration requestsGoogle Webmaster Central BlogThus far in 2015 we have seen a 180% increase in the number of sites getting hacked and a 300% increase in hacked site reconsideration requests. While we are working hard to help webmasters prevent hacks in the first place through efforts such as blog posts and #NoHacked campaigns, we recognize that our reconsideration process is an important part of making recovering from a hack faster and easier. Here's what we've been focussing on... Boost your business with a Certified Publishing PartnerGoogle AdSense BlogCertified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who could help you earn more from your sites while also saving you time. Whether you're just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. They know how to make online ads work harder for you so you can spend more time creating and publishing your great content. Enhancing the Google Display Network with new innovationsGoogle AdWords BlogConsumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand. Today we're introducing several tools that further enhance what the GDN offers for display advertisers. Google brings you closer to your customers in the moments that matterGoogle AdWords BlogCustomer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail -- when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience. Users can control the ads they see, including Customer Match ads, by opting out of personalized ads or by muting or blocking ads from individual advertisers through Google Ads Settings. Why Effective SEO Isn't Simply About Creating Great ContentSearch Engine WatchAmongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one. Why Your PPC Bidding Needs to EvolveSearch Engine WatchSearch marketing campaigns are evolving, ever-changing organisms. Performance can shift for any number of reasons, and new maneuvers are required to pivot successfully. Using a proactive approach that aligns bidding strategies with recent keyword performance is a good way to stay ahead of the curve. As with anything in your SEM campaigns, your bidding approach should evolve as well. Internal Linking for SEO: Examples and Best PracticesSearch Engine WatchInternal linking is a key SEO tactic for publishers. In this post I'll look at what it is, why it's important, and some key tips for effective linking. 3 Reasons to Stop Bidding on 90 Percent of Your KeywordsSearch Engine WatchTo bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the right keywords and ultimately turn substantial profits. The Time to Transition to Bing Shopping Campaigns Is NowSearch Engine WatchThe option to upgrade to the new Bing Shopping Campaigns format has been available for a few months, but Bing Ads has yet to set a hard date to make the transition. While that means you still have time to wander in that direction, I recommend that you make the transition sooner rather than later. Google Panda 4.2 Is Still Rolling OutSearch Engine LandGoogle has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out. Google Confirms The Real Time Penguin Algorithm Is Coming SoonSearch Engine LandThe next Penguin refresh will be happening pretty soon and should be a real-time algorithm. How I Saved $1M Using Negative Keyword ListsSearch Engine LandIs it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. Looking Ahead: The New Search LandscapeSearch Engine LandWhat does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East. 5 Mistakes SEOs Still Make With Links & ContentSearch Engine LandColumnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them. Return to the Top of this Page
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